Case analysis of jewelry industry marketing

With the improvement of people's consumption level, the jewelry industry has developed well in the market. Although this industry is a promising project in the market, it does not mean that entrepreneurs can create business opportunities in this industry through this project. Next, Global Alliance Network made the following analysis on the successful marketing of the jewelry industry.

Jewelry and Cobra in the jewelry industry. There is a big jewelry store in Amsterdam, the Netherlands. The store has developed a batch of new and gorgeous gold, silver and jewelry. The store decided to build two new large windows in front of the store, which will be decorated with new jewelry worth tens of millions of dollars. According to the decision of the store, the director of the store's business department set about this work. Three months later, after some arrangement in the two new large windows, various jewelry and ornaments were put in. Instantly make the shop window look jewelled and the golden wall is brilliant. On the first day of opening, the director of the business department sent four high-powered security guards to guard in front of the two shop windows for safety reasons. Despite this arrangement, in Amsterdam, a famous jewelry city in the world, new jewelry alone is unlikely to cause a big sensation. Although the store had advertised extensively, the number of buyers who came to visit was not as large as expected, and because four guards stood outside the door looking at the customers who came to visit and shop, the first impression was not good. A week later, the business of this jewelry store did not improve much. At this time, Nelske, the business manager of the jewelry store, returned from Africa. He was very angry when he saw this situation. He called the director of the business department and asked him to remove the four security guards. He replaced them with two beautiful female greeters who stood in front of the shop window and greeted the customers with smiles. He often explained the problems about jewelry to the visitors. In fact, these two female greeters, They are also well-trained security personnel. He asked someone to open the cage he bought from Egypt and put four cobras in two shop windows.

In fact, for entrepreneurs in the jewelry industry, as long as they follow the development trend of society and meet the needs of consumers when operating this project, they will be more successful in operating this project.

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　　 Eight Trends of Jewelry Industry Marketing

　 Three trends of jewelry industry operation

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