According to statistics, the retail sales of jewelry market in 2013 reached 470 billion yuan, up 25.8% year on year. In addition, this year is 2014, which means "I love you forever". It is a very suitable year for marriage. It is estimated that the total retail sales of gold, silver and jewelry in China will increase by 20% compared with last year, and it is expected to reach 860 billion yuan in 2017. Under the huge market cake, this also means that jewelry luxury products are the best choice for capital growth.
As a young industry with rapid development, China's jewelry industry is currently in a period of coexistence of dragons and snakes. Therefore, for franchisees, choosing a jewelry brand with outstanding strength and full marketing management experience naturally becomes the top priority. Since 1918, the jewelry brand Ni originated from Italy. From the original M2C model to the current O2O model, Ni Jewelry has focused on jewelry franchise operations for many years. Its own jewelry processing system, combined with advanced jewelry product design, and the perfect O2O model have been praised by franchisees.
With its own factory system, it can well solve a series of product supply and transfer problems
Different from other jewelry franchise brands, Nippon Jewelry has its own factory system. On the one hand, the self owned factory system can improve/increase the quality of jewelry products, on the other hand, it can further control costs, and provide stable support in the supply, transfer and return of goods for dealers in the later period, so as to ensure that dealers will not lose customers due to product problems. It is reported that Nigeria Factory now has a 3000 square meter jewelry processing factory, 175 polishers, 152 polishers who have been more than 5 years, and an annual shipment of up to 100000 pieces, trying to solve the supply problems of franchisees.
Today, personalized private customization is becoming more and more popular, and conventional spot products can no longer meet the diversified and personalized needs of consumers. Especially for jewelry with different emotional colors, a unique personalized customized product makes a jewelry product even more unique.
In view of this, Nigeria Jewelry Co., Ltd., in combination with its own factory system, launched targeted private customization for 7 working days without worrying about it. With better jewelry designer resources of Nigeria Jewelry Co., Ltd., more consumers can easily realize their dream of jewelry customization.
Gather better jewelry designers to make each jewelry product full of emotional language
Emotional characteristics are the priority attributes of jewelry products, which means that jewelry design is the priority language of jewelry products. Taking Nepalese jewelry as an example, Nepalese jewelry takes the name of the "father of diamonds" Lao Ni. Since Lao Ni accidentally discovered the characteristics of diamonds, Nepalese jewelry began to appear on the stage of history. After nearly a thousand years of craftsmanship, Nigerian jewelry has become synonymous with high-end jewelry in the jewelry industry. In addition to the characteristics of its main services at the initial stage of its establishment, Nigeria Jewelry had genes at the beginning, and strictly required its own product process with its temperament and characteristics.
Today, Nie Jewelry still adheres to the old Nie's requirements for improving jewelry products. All bare stones come from first-hand diamond sources. On the basis of increasing/increasing the price, Nie Jewelry further strictly selects each diamond to improve/increase the quality of diamond ring products provided to consumers.
As the second vitality of jewelry - product design, Nigerian jewelry gathers better jewelry designers from all over the world, and integrates newer and popular design elements to give jewelry the second vitality, so that every jewelry product has rich emotional language.
Model first, O2O model leads jewelry to the next brilliant decade
The soldiers and horses have not moved, and the food and grass go first. The joining mode of jewelry can be simply understood as: "What kind of way to sell jewelry products?" After the precipitation and baptism of e-commerce mode, today, with the rise of mobile Internet and the continuous improvement of e-commerce mode, combined with the product characteristics of jewelry, a new O2O mode has begun to spread widely in the jewelry industry. The new O2O mode integrates the advantages of online and offline, makes use of online price and convenience, and cooperates with the good experience of offline physical stores, and is hailed by industry insiders as the gold model of the jewelry industry in the next 10 years.
In 2014, the official Nigerian jewelry store was officially launched, which also opened the chapter of the new O2O model of Nigerian jewelry. In fact, different jewelry enterprises have different O2O models: two online and offline product lines, offline physical stores that fully serve as online experience stores, online and offline stores that have different prices for the same model, and so on. Such O2O is bound to damage consumers' shopping experience invisibly, giving consumers an O2O illusion.
Different from the O2O model of other brands, Nigeria Jewelry implements the same price for the same model online and offline. Consumers do not have to travel around to compare prices, and offline physical stores can enjoy online product prices, while enjoying offline shopping experience. It can be said that the O2O mode of Nigel Jewelry is a real integration of online and offline: for consumers who have the conditions to experience offline, Nigel Jewelry encourages consumers to experience and purchase offline physical stores; For consumers who are not convenient for offline experience, they can complete orders online by themselves and receive goods by express delivery of traditional e-commerce.
The person in charge of Nigeria Jewelry said that the O2O model of the same price for the same product online and offline implemented by Nigeria has facilitated the way of shopping for consumers, making them truly qualified and secure; For the franchisees of Nigeria Jewelry, it can bring prospective customers to the franchisees, use the convenience and accurate drainage of the Internet to solve the problem of insufficient flow of people in offline jewelry stores, and improve the turnover of jewelry. In addition, in order to protect the interests of Nigerian jewelry dealers, Nigerian implements the agency system, and at the same time, cooperates with the mature market elite team and provides in store services to help franchisees quickly improve their sales performance, seize market share and form a strong regional brand.
Love shines because of you
After the industry precipitation in recent years, Nigeria Jewelry has become a leader in the jewelry industry. Nigeria Jewelry has the advantage of resource integration that runs through the upstream and downstream of the industrial chain, and a good and stable supply of goods. Above these hardware is the accurate grasp and creation of the fashion trend of the jewelry industry.
Under the emerging O2O mode, Nigeria Jewelry also integrates the O2O mode into the jewelry industry with professional, innovative and characteristic marketing thinking, becoming a intimate and fashionable jewelry series. In the future, Nigel Jewelry will provide consumers with more professional, personalized and emotional jewelry products. With the O2O marketing model, Nigel Jewelry will create a win-win future with franchisees.
Nepal Jewelry Franchise Website: http://www.jiameng.com/puliny/
