Kelan is committed to bringing the world's good diamonds to everyone who pursues happiness and true love.
Founded in 2007, Kelan gives priority to the omni channel marketing (O2O 2.0) model, and has become a well-known enterprise integrating procurement, design, entrusted processing, sales of jewelry and personalized customization services. It has been repeatedly rated as a national AAA level demonstration unit of quality, service and reputation. Kelan is not only a retail partner of Leibish, a world-famous online color diamond supplier, in mainland China, an important partner of GIA (American Gem Academy) and HRD (Belgian Diamond High Council), but also a rare jewelry e-commerce chosen by Tencent in China. In 2015, the JNA Organizing Committee, known as the Oscar in the jewelry industry, selected Kelan as Asia's "Best Online Retailer of the Year".
As we all know, diamonds are luxury goods. But in Koran, diamonds are no longer unreachable "dreams", but "love witnesses" that everyone can have. The name of Kelan comes from the measurement unit of diamonds, "carat", which was specially designated by Guo Feng, the founder of Kelan. Guo Feng believes that true e-commerce should not only bring value to customers, but also bring happiness to their lives. Therefore, Kelan always believes that customers provide jewelry with "high cost performance and high sense of happiness" as its business philosophy. It directly obtains first-hand diamond supplies from miners and delivers them to consumers through the e-commerce platform, directly eliminating the link of middlemen.
Since its establishment, Kelan's sales have maintained a compound growth rate of more than 150% on average every year. There are more than 70 offline experience stores, covering many first and second tier cities in the east, middle and west of China. Kelan has developed into a large-scale e-commerce jewelry enterprise and an advanced brand of wedding ring customization.
Franchise advantages
1. Integrate complete industrial chain resources, and provide one-stop services such as raw material procurement, production, decoration, distribution, training, etc
2. Benefit sharing, online cashier unconditionally allocated to dealers in all regions
3. Financing support, integrating financial resources to help development
4. Create a global fast supply chain system to greatly shorten the production cycle
5. Pioneer of O2O mode, with practical experience as the industry model and benchmark
Koran Honor
April 2013 Coran diamond Won the "Brand Breakthrough Enterprise Award"
In April 2013, Kelan Diamond won the "Consumer Favorite Brand Award"
In January 2013, Kelan Diamond won the "2012 Excellent Jewelry Category Merchant" of Tencent E-commerce
In August 2012, Kelan Diamond won the title of "Click Consumption 2012", the e-commerce brand favored by consumers
In March 2012, Kelan Diamond was rated as the "National Consumer Trust Preferred Brand"
In March 2012, Kelan Diamond was rated as "Top Ten Influential Brands in the Jewelry Industry"
In March 2012, President Guo Feng won the honorary title of "2012 Excellent Founder".
In March 2012, Kelan Diamond was rated as "National Demonstration Enterprise with Good Quality and Integrity"
In January 2012, Kelan Diamond won the "Top 100 Annual Microblog Awards"
In November 2011, Kelan Diamond won the title of "2011 Consumer Favorite Website 00"
In December 2010, Kelan Diamond won the title of "2010 Top 100 Online Retail Integrity Brands"
In October 2010, Kelan Diamond won the title of "2010 Top 100 E-commerce Enterprises" and "Top 20 Vertical B2C E-commerce Enterprises"
In March 2010, Guo Feng, CEO of Kelan Diamond, was awarded the title of "Top 10 Celebrities in the Marriage Industry"
In December 2009, Kelan Diamond became the "Guest of Honor Enterprise of the Wedding Expo"
In June 2009, Kelan Diamond won the "Excellent Integrity Award" at the International E-Commerce Conference
In May 2009, Kelan Diamond won the "Outstanding Contribution Award for Ten Year Development of E-Commerce"
Franchise support
1. The headquarters provides marketing support throughout the country, and supports in various aspects such as programs, goods, and sales
2. Professional training services in the industry, no less than four free trainings a year, and one-on-one customized training growth plans
3. Undertake Kelan online bare diamond warehouse, and have more than 50000 bare diamond resources at no cost, worth hundreds of millions
4. The headquarters provides advertising coverage, tens of millions of traffic sharing, accurate O2O flow to the store, and customers fall into the sky
5. The online cashier of the head office is allocated to dealers by region
6. Get through the national store inventory, transfer goods across stores at any time, and activate inventory
7. Brand guarantee and financing support to accelerate your development
8. International bulk purchase, lower cost and more profit
Franchise process
1. Investment promotion consultation
2. Negotiation and investigation
The professional account manager accompanies the field visit to Kelan's existing stores to deeply understand the investment promotion policy.
3. Qualification review
Prospective investors fill in relevant materials and submit them to the headquarters for qualification review. After the review, the headquarters will send personnel to the investment attraction area for field investigation.
4. Market evaluation
The company will provide professional guidance to help merchants evaluate the local market situation and give site selection suggestions.
5. Sign the contract
The investment promotion contract shall be signed on the premise of equality and voluntariness of both parties.
6. Prepare to open a store
In the preparatory stage, the company will provide support in store decoration design, selection, display, sales training, marketing plan and other aspects.
Kelan joined: http://www.jiameng.com/kelazb/
