Douyu Light Chasing Body is a brand new brand font, which is guided by the UED of Douyu Wuhan R&D Department and designed by the design members of the brand group.

This font conforms to the GB2312 Simplified Chinese Code Character Standard exclusive brand font. It has a standard word weight, including 6763 Chinese characters, 100 Western characters and number symbols.

With the increasingly rich scene of the Douyu brand, the Douyu light chasing physique gradually adapts to various scenes of the platform.

Any individual or enterprise is allowed to use the light catching body for free, including commercial use, but it is prohibited to use it for illegal purposes.

A distinctive feature of the light tracing body is that all characters are inclined 8 ° to the right. The Douyu logo has always been fond of italics, so the font designed by Douyu is still in this style. Betta itself is also a technology-based company with the development of e-sports entertainment as the core, while italics itself has this forward momentum, which reflects that Betta itself has a forward momentum, symbolizes competition, speed and running, and is in constant pursuit of love.

The inclination is 8 °, because in the West, the number 8 represents the number of rebirth, resurrection and eternity. According to Western fate theory, the person with a birthday belt of 8 is a person who always carries out, perseveres in the end and never flinches. In China, 8 is the symbol of the harmony and unity of the universe. It is also a symbol of renewal, rebirth or blessing.

On the basis of integrating the corporate culture and brand image of Douyu, the design of character strokes, radicals, character details, and literal space distribution has been carried out to form the existing design specifications of Douyu brand fonts.

The light chasing body also extracts the brushwork of traditional calligraphy, combining the hidden front and exposed front with modern design techniques to describe the speed of the live fighting platform to pursue dreams.

After adjusting the character composition, you need to combine the letters to generate a complete and harmonious figure. In the process of combination, the design found that there would be a specific space between letters: different letters have different visual spaces due to their different shapes.

With 26 letters and Arabic numerals, there are countless possibilities for arrangement and combination. How to adjust the space between pairs orderly? We can classify letters according to their shapes. Classifying letters according to their glyphs can greatly improve the efficiency of arrangement.

The chamfer design inspiration in the strokes is derived from the shark element of the fighting fish, which is derived from the fins of the sharks. After chamfering, the strokes are added with an inclination of 8, which is similar to the fish wax of the sharks in shape, making the strokes more sharp, and also matching the brand characteristics of the fighting fish.