Tan He Chun

The idea of brand identity comes from the precious and unique brand power of Tanhechun. Based on the mountain baking tea, the essence of the brand - the effort of official baking tea - is integrated into the image conveyed, which sets off the brand's story and profound connotation. Through the transformation of the design vocabulary of longan charcoal, it symbolizes the rice and grass image of crude bran, and the most important and difficult to copy "temperature" of authentic official baking Through the test of time and unremitting day and night, the spirit of baking the purest and authentic baked tea completely constitutes the brand identity design.

The concept of font lines has specifically transformed the images of "tea leaf shape" and "charcoal shape" as the framework of font design, injected good proportion and rhythm, balanced vision, created the unique professional spirit of Tan Hechun without losing the historical and humanistic flavor, and created a special impression for the brand.

The application of color echoes the unique value of "official baking" with the noble blue and purple, and the auxiliary graphics, through the use of the color of the sky, symbolize the color conversion from the light sky in the morning to the night; The undulating lines of mountains convey the unique breeding environment of Taiwan's high mountain tea; Combined with the whole row of baking cages, the changes of the sun and the moon, and the footprints of the teacher Fu's tour of tea, it is transformed into an auxiliary image of oriental style, which can not only set off the unique brand value of Tan He Chun in the future visual development of the brand, but also achieve flexible and extended visual applications.