China's future nursery market
It is necessary to enter the nursery industry as soon as possible. Objectively speaking, compared with the first and second tier cities, the major problem is the lack of highly professional nursery teachers. The economic level of urban development is not a problem, because the cost of childcare services varies with the economic level; Consumption awareness is not a problem. People have the same humanity and similar needs.
Influenced by the epidemic in 2020, there will be a wave of reshuffle behind the market. In addition to the dividends that the implementation of policies will bring to the industry, the institutions themselves should also do a good job of service in order to achieve sustainable development after the dividends. In the future, childcare will be more clear about its functions and meet the needs of thousands of families with high-quality childcare services.
The initial stage of nursery education in China
According to the National Bureau of Statistics, the birth population of China in 2019 was 14.65 million, down from 15.23 million in 2018. However, the number of births is still very large. Although the increase is decreasing, the decrease is decreasing.
More than 60% of the surveyed mothers who have given birth to one child but do not plan to have a second child are due to the fact that their children are unattended. Therefore, the decline of China's birth population also has some reasons why the trusteeship service in China has not yet met the demand. It is conceivable that the perfect trusteeship service and high cost performance ratio in China will probably promote the growth of new population and alleviate the contradiction in population structure to some extent.
In recent years, with the increasing demand for childcare in the market, the support of national preferential policies and the development of science and technology, there will be more and more professional and scientific childcare classes in the future. Professional rearing and education of infants under 3 years old will become the future development trend.
With the successive issuance of government support policies and the continuous development of special activities for child care, the child care industry will blossom throughout the country, and the stratification will continue to intensify. The child care classes are expected to occupy a place in the competition relying on quality and experience advantages.
Wait-and-see period
Repeated outbreaks and market feedback remain to be observed. In combination with the development plan for the next five years of childcare and the current situation of the childcare industry, the next two years are likely to be a period of rapid fission and development of childcare centers in first and second tier cities, and rapid entry and layout of third and fourth tier cities to seize the opportunity.
At present, the development of nursery education is mostly concentrated in economically developed and densely populated areas. According to the size of the city, it is mainly concentrated in the first and second tier cities. This is determined by the supply and demand relationship and market regulation.
As we all know, market regulation is spontaneous, blind and lagging. In order to prevent the imbalance caused by market regulation, the government needs to correct the behavior of market subjects with tangible and intangible hands.
As a major event related to the national economy and the people's livelihood, the development of nursery education needs more market intervention and regulation from the government.
With the establishment and improvement of the access mechanism and industry norms, and driven by the industry benchmark demonstration, the nursery education industry will enter the stage of great development from the wait-and-see period, and the powerful nursery education classes will expand vigorously to seize the market.
The construction of childcare centers in the first and second tier cities will be increasingly improved, and the construction experience will continue to accumulate. The childcare centers will spring up like mushrooms. At this time, both large institutions and small and medium-sized childcare centers are good opportunities to enter the market!
Third and fourth tier cities may pay more attention to the early development of babies because they do not have too much loan pressure and "upward demand".
Compared with other developed countries, China's childcare industry is still in its infancy, and has not yet formed a standardized policy system and a sound industrial ecology. At present, the domestic nursery education market is a blue ocean waiting to be developed.
In short, with the continuous development of the market and the rationalization of users' consumption concepts, the demand for good early education products and services is becoming increasingly prominent. Rather than wait and see, it is better to select brands as early as possible to join in cooperation and enter as soon as possible!
Advantages of joining Newharton nursery school
Relying on the entity capital group, it has a strong capital flow, docks with First First in the United States, and continues to deliver American early childhood care resources to China, maintaining the continued influence of the Newharton brand in China.
After years of development, early education and nursery education have become just the products needed by the new generation of Chinese families. The integrated operation mode of early childhood care solves the current early childhood education problems of the new generation, such as the difficulty of raising children and bringing children. Greatly improve market satisfaction and increase brand core competitiveness. Through the "one-stop service" integrated with early childhood care, we can meet the urgent needs of users for early childhood education and improve the market stickiness.
Newhatton has its own curriculum team, which constantly iterates and optimizes the early education curriculum system more suitable for Chinese babies.
Through big data analysis and practical investigation, Newhatton and engineers from the US headquarters jointly developed early education and nursery education aids in view of the characteristics and needs of Chinese babies.
Franchise support
The headquarters provides support for franchisees to open 9 stores. From site selection, opening to operation, each link is a standardized process. The whole process provides services for all campus operations of franchisees. Newhatton's professional operation and faculty team have tailored their own programs for various franchisees to achieve rapid preparation and high efficiency.
