On May 16, invited by Zhejiang Kaisili Technology Co., Ltd., China Datang Hosiery College led the students of the marketing and design industry class to its product exhibition center to participate in Kaisili's new product conference in autumn and winter of 2024 and explanation of popular trends in spring and summer of 2025. Through visiting the product release conference of the leading enterprises in the industry, the students of the industry class will have some knowledge and understanding of the new products in the industry, feel the popular styles in the industry on the spot, and understand the fashion trends.
Zhejiang Kaisili Technology Co., Ltd. is a modern production enterprise integrating raw materials, design, development, production and marketing. It is committed to the research and development of original designer fashion socks. The design style is unique, bold and avant-garde. In June 2020, it became the first batch of internship and training bases for college students of China Datang Socks Art College.
This through train activity provides a rare opportunity for students. Students in the industry class can have a deep understanding of the unique charm and core highlights of the new products released through professional explanations. It was reported that this press conference focused on four series of new products, including basic plain color series, fashion socks series, and special raw material series. The special raw material series was subdivided into milk fiber and wool yarn blended series, and more than 150 original fashion socks were launched in total. In order to make the guests present have a more intuitive feeling, the press conference also specially arranged a three-day fashion socks show, which ingeniously combined color aesthetics with fabric design, so that the present college can appreciate the new style of autumn and winter products released this time, and grasp the future trend and popular color. At the end of the activity, the person in charge of the enterprise presented a beautiful hand gift to the students present.
It is reported that the "sock art through train" activity is an important part of the practical education system of sock art college, which aims to enable students to learn about display layout design, product packaging design, marketing skill exchange and other knowledge through professional explanations and independent visits by industry practitioners. This not only enables students to further understand the development trends of industrial brands and industry trends, but also further broaden their horizons of sock art and stimulate creative potential.
(Drafted by: Weng Meixia, Business School (China Datang Hosiery Art College) Reviewed by: Chen Jiayu)
