Brand name |
Cheryl Home Textile |
Investment amount |
5~10 ten thousand |
date of establishment |
2015-11-06 |
Total number of stores |
one hundred |
Business scope |
Home textiles | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Shanghai |
contract period |
2 years |
Training period |
Half a month~one month |
Royalties |
7000 yuan |
Requirements for business conditions |
|
bond |
RMB 28000 |
Franchise fee |
RMB 40000 |
|
|
Cheryl Home Textile Joined details
Shanghai Xueluner Home Textile E-commerce Co., Ltd. is a wholly-owned subsidiary of Jiangsu Carnation Weaving Group. It is composed of a marketing team located in Shanghai and an operation team located in Huai'an Headquarters. The marketing team includes brand planning department, product research and development department, promotion department, channel department and other departments. The operation team includes warehousing and logistics, customer service, procurement and other departments. Shanghai Xueluner focuses on the e-commerce market. It mainly promotes home textile brands such as "Kangerxin" and "Xueluner", and cuts into the middle and high-end market with the positioning of "hotel style home textile". Flagship stores and specialty stores are stationed in each major shopping platform. The company is currently in a state of rapid expansion, with the goal of 400 million yuan in five years, and actively plans to go public. Among them, "Carnation" brand is the main brand of Carnation Group, the parent company of Schluner, and has won the title of "Strength Brand".
The whole brand of Schluner Home Textile adheres to the people-oriented principle, takes quality as the core of enterprise development, and takes creativity as the driving force of enterprise development. After continuous improvement, it has introduced new facilities and equipment, making the whole brand more attractive and improving quality. The whole brand of Cheryl Home Textile has a lot of series, including mattress series, quilt series, three piece set series, etc. of bedding, as well as a lot of combinations, including children's series combination, jewelry series combination, student textile series combination, etc. The whole brand has always developed strong creativity in the industry. So far, it has won a lot of honors, and has been rated as one of the favorite brands of the audience. The whole brand of Schluner Home Textile is very famous, and the brand of Schluner Home Textile is very powerful. It is jointly invested by well-known enterprises in Taiwan and well-known enterprises in Shanghai to create the whole brand. With strong capital as the support, Schluner Home Textile has made great progress.
Cheryl Home Textile Joined advantage
1. The headquarters of Scherrer Home Textile Company will provide support for franchisees to export the whole store, including store location, store operation, store decoration design and human resources support. The one-stop support can make the franchisee more worry free. The headquarters of the company will provide overall image support for franchisees, including brand, if brand trademark use rights, etc., so that franchisees can deepen the recognition of the whole franchise store by virtue of ultra-high brand resources and brand influence.
2. The headquarters of Scherrer Home Textile Company will provide a series of pre opening training for franchisees, including staff management training, store operation training, product awareness training, etc. The company will also provide professional support for franchisees, and send special marketing personnel to the franchise store for a week of service to ensure the smooth operation of the franchise store. The company headquarters will also provide a series of store opening planning and holiday activity planning for franchisees, and will also provide more promotional materials to make the whole brand attractive.
3. The headquarters of Scherrer Home Textile Company has cooperation with many logistics centers. All raw materials and products are transported by the headquarters in a unified manner, which can greatly improve the transportation efficiency and support the product quality. The company headquarters has strict regional management policies to ensure that there are no two franchise stores in the same regional list, which prevents vicious competition between the same brand and increases the brand's operational advantages.
Cheryl Home Textile Joined technological process
1. The franchisee applicant should understand the situation and conditions of Cheryl Home Textile Company and ask for the Cheryl Home Textile Franchise Manual;
2. Fill in the "Franchise Application Form", send it to the headquarters by letter, fax or e-mail, and send the copy of ID card, development plan
Prepare shop photos, internal plans and street sketches and send them to the headquarters;
3. After the preliminary qualification review of the headquarters, after passing the review, send the franchise confirmation and invitation to the applicant by telephone, fax or letter;
4. Franchisees come to the company headquarters for investigation and interview on cooperation matters;
5. The headquarters sends personnel to investigate the alternative shops on the spot;
6. Comprehensive evaluation of franchisee qualification;
7. The applicant signs the store lease contract and completes the relevant license description;
8. Sign the Xueluner Home Textile Franchise Agreement and pay an increase/increase of 20000 yuan (RMB);
9. Shop decoration design and training of shop staff;
10. Shop acceptance and clerk assessment;
11. The headquarters authorizes franchise qualification to franchisees and assists in opening planning and preparation;
12. Franchise store opening;
13. The headquarters provides stable follow-up service guidance.
Cheryl Home Textile Franchise conditions
1. Have qualified business reputation and brand awareness.
2. Familiar with home textile industry or engaged in home textile related industries.
3. Have certain economic strength and sense of competition.
4. Able to concentrate on the operation of Xueluner Home Textile Store.
5. Willing to accept the standardized management of the company's headquarters and actively implement the company's relevant policies.