Brand name |
Tea shop
|
Investment amount |
5~10 ten thousand |
date of establishment |
2010-07-07 |
Total number of stores |
two hundred |
Business scope |
Tea shop | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Xinyang |
contract period |
5 years |
Training period |
1 month |
Royalties |
10000 yuan |
Requirements for business conditions |
|
bond |
RMB 20000 |
Franchise fee |
RMB 20000 |
|
|
Tea shop joining details
The company tries to learn from a few gold lettered old brand tea houses in China, such as Beijing Wu Yutai, Zhang Yiyuan, etc. From the traditional small workshop to the front store and back factory, the redevelopment base has gradually grown, which not only protects the reputation of the enterprise, but also makes its products last for a long time.
The company intends to comply with the market demand, improve the tea making process, and improve the quality of tea with market demand as the core.
In recent years, great progress has been made in tea picking and processing, and tea machinery has also been improved. From the traditional survey of tea making to the present tea making, tea with different shapes, colors and tastes has been made according to the level of tea making equipment and technology, market demand, and styles. The brand of "Shizhiyun Tea Store" Tieguanyin has been developed.
At present, "Shizhiyun Tea Store" is a new project of our company's main product, which will be developed around May 2011. Famous and high-quality tea should be popularized, and bulk tea should be high-quality and diversified, developing steadily along the development trend of the tea industry.
Popularization of famous and high-quality tea means that the output and price of famous and high-quality tea with local characteristics cannot be set too high, and enterprises can afford to drink it after obtaining appropriate cash receipts. The quality of large amount of tea means that the quality level must be improved, vigorously develop tea production, and eliminate low-grade tea.
Diversification is to adjust and optimize the structure of bulk tea, comprehensively develop and utilize the production of low-grade tea, and strive to develop new tea beverage products, such as instant tea, tea bags, canned tea, bottled tea, health tea, tea food, etc.
The company has comprehensive leaf resources, improves the scientific and technological content of tea products, strives to create some competitive tea brands in the international tea market, and strives to create high standard tea brands.
It is the hometown of tea. Thousands of years of tea drinking culture has been integrated into people's lives. There are six major tea categories, including green tea and black tea, 20 tea producing provinces, and 80 million tea farmers. It is truly a tea producing country in China. In 2016, tea plantation area and tea output continued to rank first in the world, and tea exports ranked third in the world. The tea industry is a fast moving consumer goods. If it sells more, it will achieve its goals quickly and have a high probability of success. At present, tea has exceeded and wine has become a gift recommendation. According to statistics, China currently has a net tea drinking population of 260 million, and their annual per capita consumption is 1.54 kg, which has a broad market prospect.
Tea shop joining advantage
1. Low difficulty in distribution: Shizhiyun Tea Store has summarized more than ten common combinations based on years of practical experience, and introduced new combinations irregularly, with unified packaging and price, so that dealers can easily sell without professional diet and health care knowledge.
2. Online promotion and online sales platform support: Shizhiyun tea store headquarters will conduct online promotion for dealers free of charge, and provide a powerful online sales platform to build an air sales network for dealers everywhere, realize air and ground joint sales, and create double benefits.
3. Product support: the headquarters provides support in the research and development, design, production, packaging, price guidance and other aspects of the new product portfolio.
4. Brand support: the headquarters will carry out integrated communication and promotion, including the overall planning of the brand and various aspects of brand communication and promotion.
5. Operation support: the headquarters provides assistance and support for the "trinity operation mode"; Regional promotion conferences, training courses and other educational marketing support; Professional guidance for learning; Various store operation management consulting and training, and standardized training and guidance on sales skills, product display and product promotion of terminal shopping guides. The company headquarters implements a standardized regional market protection mechanism.
6. Price advantage: implement mass shopping, obtain products at a very low price, pick up goods from the source, and supply directly to chain stores. The policy of "low price and high turnover rate" will bring rich cashiers to smart shoppers.
7. Decoration support: the headquarters will provide guidance from site selection to decoration to standardize the store image.
8. VI and promotional material support: the headquarters provides each dealership with a unified image design version inside and outside the store, unified equipment, promotional color pages, gift cards, shop clothes and other opening supplies, so that dealers can quickly open stores.
Tea shop joining technological process
1. Smart choice consultation: preliminarily understand the project information from the headquarters by telephone, fax, online message, etc.
2. Field investigation: conduct project investigation at the headquarters, visit stores, confirm projects, and submit applications.
3. Qualification review: the headquarters will review the smart candidates and confirm their cooperation qualifications.
4. Signing the contract: both parties confirm that there is no dispute about the investigation results and formally sign the contract.
5. Payment of fees: the smart candidate shall pay relevant fees to the headquarters according to the selected smart type.
6. Headquarters training: the headquarters arranges smart candidates for technical training, management training, staff training, etc.
7. Store decoration: The headquarters provides decoration guidance and design guidance for the smart choice.
8. Goods distribution: materials distribution. The headquarters assists Wisdom in selecting people for trial operation and provides marketing solutions.
9. Trial operation: personnel recruitment, service promotion, etc.
10. Official business
Tea shop Franchise conditions
1. Have a sincere and long-term cooperation attitude, and have certain channel influence in the region;
2. Be familiar with the local market, have rich product resources, and have rich channel resources in the region;
3. There is a systematic marketing team responsible for channel expansion and channel laying in a large scale;
4. Be able to fully tap their own and channel resources for full publicity and promotion;
5. Be able to strictly implement all policies formulated by us.