People who have watched Korean TV dramas may have a special liking for beer fried chicken. This food is now very famous in the market, and many entrepreneurs also want to enter the industry of beer fried chicken. However, in the face of numerous competitive pressures in this industry, how can we achieve good brand planning? As long as the brand planning is well done, there is no need to worry about no consumers. What should we do about beer fried chicken brand planning? See the following for details.
First, brand culture design
Brand culture shows the value and connotation of the brand well, while the name of general restaurants mainly reflects the connotation. There are many brands of brand gate in the market today. Why are many brands inseparable from the word "gate"? In fact, it mainly reflects the content of the brand. When designing brand culture, we should know the overall image, brand stories, sales points, slogans and many other aspects.
Step 2: Brand logo image design
Beer fried chicken brands all have their own logo design, which is to show the brand value through relatively simple images and fonts. Different brands have different characteristics and different positioning. For example, the promotion of brands and the production of advertisements are more exquisite, which will make people unforgettable after reading and attract customers' purchasing power. All material images can be displayed through systematic design, which is more standardized, which is a great test for brand logo design companies. The design of this aspect mainly includes delivery list, delivery package, in store business cards, restaurant bowls and chopsticks, toothpicks, etc.
Step 3: Style display
In order to better promote the beer fried chicken to the market and attract consumers, it is necessary to constantly carry out publicity. Different foods naturally attract different consumers, and different drinks bring different feelings to consumers. These are all important things, which can directly affect the brand reputation. It is an important step in the brand planning of beer and fried chicken.
Step 4: Be creative in advertising
At different stages of the development of beer fried chicken, the advertising design, posters and stickers are different. In this respect, not only the designers are required to be professional, but also more advertising copy support is required.
What should we do about beer fried chicken brand planning? The above text has given you an introduction. For an enterprise, it needs to define the brand's positioning, shape its personality and create its value, so as to better enable the public to recognize the brand. Brand planning is a necessary step in the process of brand management. It can convey the value and meaning of brands to consumers in a more intuitive way, and lay the foundation for long-term operation and development of enterprises.