Brand name |
Studio Coffee |
Investment amount |
20~50 ten thousand |
date of establishment |
2015-03-12 |
Total number of stores |
two hundred and thirty-six |
Business scope |
Coffee | Suitable for people |
On the job investment |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Shanghai |
contract period |
|
Training period |
|
Royalties |
|
Requirements for business conditions |
|
bond |
|
Franchise fee |
RMB 200000 |
|
|
Studio Coffee details
Coffee, a western drink, is being accepted by more and more Chinese people, and the coffee culture that follows is filling every moment of life. Coffee is no longer just a beverage. It is gradually closely linked with fashion, taste, personality, self, business and leisure, reflecting high-quality modern life. We can see how attractive its future prospects are. According to relevant statistics, at present, the average annual coffee consumption per person is only 5.5 cups, even in Beijing, Shanghai In a big city like Guangzhou, the average annual consumption per person is only 12 cups, and the average annual consumption with Japanese neighbors
Compared with the average consumption of 200 cups and 130 cups per year by Koreans, the coffee consumption market has huge room for growth. There is a data table that since 2000, people's coffee consumption has been increasing at a rate of 30% year by year, and China is expected to become the world's potential coffee consumption in the next few years. Of course, the following competition will also be in full swing
The studio coffee company has made good use of the company's unique strong staff training services and professional management to carry out marketing operations for shops and stores in high business buildings across the country. In 2006, it developed a few brand coffee businesses in China. The business scope includes franchise of brand coffee shops, professional coffee machine consulting and raw material management of coffee shops. The growth of the company is conducive to a stable and qualified office business environment; All employees are full of enthusiasm and enterprising. With the concept of "sustainable management", we try our best to give back to the society and the public.
Let every franchisee have a full understanding of the franchise market and coffee franchise market. Only by understanding the current market points of this industry and the potential traps, can we make a more correct franchise. Look at the good degree of the industry in recent years, wave after wave, and see how many stores can really survive in the market today? Even those who used to engage in other franchises, today they have mixed into the coffee industry and started to join in coffee shops, and there are many franchisees
Studio Coffee advantage
Free product support training, construction process training, marketing and business development training for each agent.
Technical support. In order to maintain an advantageous position, we will continue to develop advanced products and technologies. The headquarters will train test management professionals for agents free of charge, and engineers will provide guidance throughout the process.
Network support: search and set headquarters keywords on major portal websites, so that the landing person can quickly capture the headquarters website, set up a special page for agents on the headquarters website, and assist agents to establish their own website.
Advertising support, advertising is an important tool for brand building, and is one of the means to pull the market. Advertisements have been launched on major satellite TV stations, networks, newspapers and magazines, and efforts have been gradually increased.
Business support: when the agent is bidding for group sales or large project projects, the headquarters can assign a business group to assist in negotiation and signing, and use the brand advantages and strength of the headquarters to win respect and promote cooperation.
Regional operation: support single store operation with regional operation mode.
Personnel emergency reserve and dispatch.
The planning of advertising methods in line with the local market is formulated by the headquarters and implemented by dealers to form an accurate and strong advertising offensive. The headquarters will support the advertising expenses incurred by them.
Studio Coffee technological process
1. Franchise consultation
Entrepreneurs consult with the professional entrepreneurial consultants of the headquarters on relevant cooperation matters and ask for relevant information by telephone, fax, online message and other means.
2. Project investigation
Investigate the operation status of the direct stores and franchise stores in the headquarters, and negotiate with the headquarters for franchise intention after satisfaction.
3. Evaluation Leader
Submit the franchise application to answer the franchise scheme and contract, and the headquarters will evaluate and review the franchisee and the local market.
4. Brand authorization
The headquarters issues a feasibility plan, signs contracts, and grants franchise certificates and licenses.
5. Store location
The headquarters shall select the appropriate store address for the franchisee according to the local market situation of the franchisee.
6. Shop decoration
Franchisees can independently decorate according to the decoration design drawings given by the headquarters.
7. Headquarters training
The training owned by the headquarters provides franchisees with training on the practical operation of all products, store operation and marketing skills.
8. Opening planning
The opening manager formulates the opening plan, guides the opening work throughout the process, and ensures the preparation and delivery of opening materials.
Studio Coffee Franchise conditions
1. At least 18 years old, male and female, good health and credibility, good local popularity.
2. Recognize the brand and corporate culture, and be willing to take the brand as a cause to join and operate with heart.
3. Have the funds to start the project and the funds for normal operation in the later period.
4. There should be a store that meets the requirements of the headquarters, and its decoration style should also meet the unified decoration requirements of the headquarters. It must not be changed without authorization to create the style of other brands.
5. Strictly follow the management system enforced by the headquarters.
6. Have certain management and market competition, organizational marketing and planning capabilities, and good business reputation.
7. Have a good sense of service, friendly, warm and sincere.