Brand name |
Phelps |
Investment amount |
10~20 ten thousand |
date of establishment |
2013-11-18 |
Total number of stores |
five hundred |
Business scope |
Water purifier Air purifier | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
yes |
Origin of the brand |
Shenzhen |
contract period |
2 years |
Training period |
Half a month~one month |
Royalties |
9000 yuan |
Requirements for business conditions |
|
bond |
34000 yuan |
Franchise fee |
RMB 50000 |
|
|
Joined by Phelps details
Philips - specialized in water quality
Classic craftsman spirit inherits high-end water purification brand
International Direct Drinking Standard for Nano Space Technology
In order to better serve the water purification market, "HS", a high-end water purification brand of German Philips Environment Group, established Shenzhen Philips Environmental Protection Equipment Co., Ltd. with independent legal personality in Shenzhen in 2013 to be responsible for the production, sales and services of "HS" brand in the region, In order to cope with the severe challenge of global water pollution to the drinking water health of atrium users.
HS Phillips has advanced research and development technology for domestic drinking water purification treatment. According to the characteristics of domestic water quality, it has created and developed advanced drinking water purification processes and structural technologies such as "MPAN nanofiber ultrafiltration", "ACF lead removal", "MAX long-acting RO reverse osmosis", "multi separation", "dual mode dual water" and "intelligent digital control" that comprehensively solve the problem of water purification in the whole house.
Up to now, HS Phillips has established a distribution service system centered on more than 100 prefecture level cities in the market, and built a sales service network based on high-end all-in-one water purification brand flagship or franchise stores to provide users with high-quality drinking water deep purification products and excellent safe water purification services.
HS Philips adheres to the brand core value concept of "safe, secure and healthy quality", attaches importance to product research and development, quality control and sales services, pursues sustainable development, actively assumes social responsibility, and makes continuous efforts for more families to have high-quality safe and healthy drinking water. The development of drinking water health in many aspects.
Seiko technology, wisdom, water purification, 100 billion yuan, blue ocean market is only waiting for you to join
With the rapid development of the city, water pollution incidents occur frequently. Industrial pollution and agricultural pollution have posed a great threat to our domestic water. In addition to the gradual improvement of health and safety awareness of Chinese residents, water purifiers have become good household appliances in recent years.
Since 2013, the water purification industry began to show explosive growth, and continued to rise significantly in 2014. Data shows that the scale of the water purification market reached 12.1 billion yuan in 2014, with a year-on-year growth of 66.9%. The compound annual growth rate of the water purification market from 2011 to 2014 was as high as 42.5%.
However, in terms of the improvement of the current residential water environment, it is impossible to deal with water pollution in a short time. The installation of water purifiers is still a safe and fast drinking water solution. In 2015, the water purification market continued to rise. It is predicted in the table that in the future, the output of domestic water purifiers will grow at an annual rate of more than 45%, and the market size of water purifiers may reach 100 billion yuan within five years.
World famous brand, global advanced technology, good water purification experience
Product and R&D advantages
No matter where you are in the world, Philips can recommend ideal water purification products and water purification solutions for you. The strong R&D team and the spirit of continuous creation are only for providing good water purification products and water purification solutions.
World brand installation and after-sales service
All installation and after-sales services shall be carried out in accordance with high standards. The headquarters shall carry out strict installation and after-sales training and work with certificates only for the purpose of building Star rating Water purification service standards.
Global advanced technology advantages
Philips now has a number of international patents, and each invention promotes the rapid development of Philips and the global water purification industry with qualitative changes.
Very good water purification experience
The Philips water purifier, while meeting the needs of global users for high-quality water purification, is equipped with an intelligent operation and monitoring system. The DIY installation brings a good experience of safety, dignity and comfort to Philips global household users.
Advantages of water purification service
In order to better meet the requirements of the atrium in an all-round way, adhere to the concept of 360 ° purification and research and development for water quality, independently design water quality testing in Singapore to better respond to water quality changes and provide better water purification products and services.
Joined by Phelps advantage
Eight joining advantages, good brand support, broad market prospects
Brand advantages:
High standard water purification brand influence Special water purifier brand of the International Olympic Organizing Committee, with more than 90 years of high standard professional water purification experience. World recognized international high-end water purification pioneer, and designated water purification system service provider for Germany Pavilion of Shanghai World Expo/London Olympic Games.
EU certification of international reputation in water purification field , Top ten brands of water purifier
International water purification technology advantages
Five core technologies lead the way to the world's intelligent water purification field
Product advantages - German Seiko
Image advantage - unified international terminal visual image display
Professional market operation guidance
The professional marketing team, using the new 0T0 online and offline integrated operation mode, combined with the local agents' own advantages and economic consumption level, tailored the market operation plan for the local market of the Phillips water purifier, and helped the agents to quickly improve their local brand influence and occupy the local high-end water purification market
Witness by more than 300 agents
Strong Group Hardware Advantages
Exhibition hall of injection molding and quality control office area of the group office building
One stop support of the 12th National Congress of the Communist Party of China allows you to enjoy dividends without worrying about joining
Terminal promotion material support : For the opening of new stores of agents: the headquarters provides a full range of promotional materials for terminal market operation free of charge
Post marketing material publicity : The headquarters takes 3% of the picking volume as the distribution material support for each picking after the agent picks up the goods.
Decoration support for terminal image construction : The Philips brand terminal image exhibition hall is unified, standardized, and highly visual. It is displayed in the way of the Philips International Water Purification Experience Hall. The decoration design is carried out in strict accordance with the requirements of the headquarters. The specific decoration support policies are as follows:
1. Decoration support limit
In terms of channel construction, "Philips" has developed the brand international water purification technology experience hall, home appliances, building materials and home appliances exhibition hall, store in store and other models to establish the terminal brand image. The decoration support is divided into three levels: exclusive experience stores, hypermarkets, and store in store. There is no limit on the amount of subsidies. The headquarters encourages agents to open large stores and high-end secondary stores, The subsidy will be returned to the customer in the form of products and materials twice.
2. Decoration support review
(1) Requirements for the first batch of purchase: in cities at prefecture level and above, the purchase volume of the first batch of main parts shall not be less than 100000 yuan; The purchase volume of the first batch of major components at county level and county-level cities shall not be less than 50000 yuan.
(2) Requirements for store decoration: the store shall strictly comply with the requirements of the headquarters, and the decoration scheme provided by the company shall be followed for the store front door, display board, light box, light film, image reception desk, cash register, etc.
(3) Store location requirements: store location in the business district in accordance with the company's regulations.
(4) Submission and review of materials: store review (self owned stores provide self owned vouchers; rental stores need to provide rental contracts); Photo review (exterior photo, overall photo, main image desk photo, left and right display panel photo).
3. Decoration support return method
Advertising support for regional market operation:
"Philips" regards brand publicity as an important means to enhance brand awareness and cultivate customer loyalty. In order to promote the sales of agents in the local market, cooperate with dealers to carry out strong end product and image publicity, this advertising expense support is formulated to win the water purification blue ocean market with dealers
(1) . Advertising expense support limit
In terms of brand communication, "In order to cooperate with the advertising promotion of the dealers, Philips, in view of meeting the agent conditions required by the headquarters of Philips, and for the advertising of the agents in the regional market, after the headquarters' review, implements 1:1 ratio support, one-time settlement at the end of the year, and the local one-time advertising expense is more than 500 preferential, which is listed as large-scale advertising support, and can apply to the company for the current advance support.
(2) . Advertising strategy support
The company can provide strategic guidance for advertising according to the actual situation of the local market and its own resources, and assist in the formulation of relevant event planning plans.
(3) Advertising expenses support review
(4) . Way of return of advertising expenses
Cash in the form of products and materials
Holiday promotion support:
Based on the seasonal characteristics of CLP and the building materials sales peak season, the headquarters will cooperate and support the local agents to meet the market demand and increase the sales volume. In April, September and December of each year, the headquarters will give the agents three large-scale promotional support.
Year end rebate support:
The Philips water purifier manufacturer will provide year-end rebate support for more incentive agents to complete the year-end target task negotiated with the headquarters. The incentive policy is shown in the following table (preference will not be calculated repeatedly):
After sales service support:
Philips provides services according to the European Union's international high-end household appliances. It is guaranteed to replace in a month, guaranteed for three years, and maintained for life. It provides consumers with the enjoyment of international high-end brands, and at the same time provides better support for its partners
Personnel support:
Philips provides dealers with the idea of regional market operation, and sends competent market staff to the local place to guide practical operation
Regional investment promotion conference support:
Philips can provide dealers with investment promotion assistance and support in regional markets
Support for large-scale promotional group buying activities:
The dealer organizes large-scale promotional activities in the local area, and the company can provide corresponding support.
Exhibition support:
The company can provide the following support for dealers to participate in large-scale exhibitions organized locally, such as real estate fairs.
Project support such as project group purchase:
In case of large-scale business projects such as project group purchase, the company can provide corresponding support.
The headquarter of German Philips () sincerely invites you to come to the factory for field investigation, and together with Philips, build a 100 billion yuan water purification market!
Joined by Phelps technological process
1. Intention consultation
Internet, telephone, media, magazines and other information about the investment attraction and alliance of the company.
2. Apply for joining
Interested franchisees can communicate with the company's investment promotion personnel through network and telephone, and can apply to the headquarters after careful consideration.
3. Information feedback
The investment promotion staff of the headquarters verified the information provided by the applicant, put forward the requirements for opening a store, and gave simple guidance for opening a store.
4. Investigation and negotiation
Interested franchisees can visit Philips to further understand the company and lay a solid foundation for franchise cooperation.
5. Sign an agreement to obtain authorization.
With in-depth understanding and recognition of the company's development ideas, both parties can sign an agreement with the company, obtain the company's authorization, and officially become the company's partner.
6. Store location and distribution
After successfully becoming a Philips dealer, go back to select the store location, and at the same time, the investment promotion personnel will distribute goods according to the requirements of the dealer.
7. The headquarters provides unified store VI image design
After the location of the store is determined, the dealer will provide the store size, and the designer of the headquarters will design a unified store image free of charge according to the size provided.
8. System training
The headquarters will provide systematic training, water purification knowledge, sales skills, machine installation, store management, etc. according to the specific conditions of dealers.
9. Start operation
When everything is ready, the headquarters will arrange professional personnel for on-site opening guidance to provide professional planning and promotion programs for dealers.
10. Various market guidance and operation cooperation
The headquarters will provide various market guidance and operation cooperation and support according to the opening and operation of dealers
Phelps Franchise conditions
Franchise conditions/requirements/policies:
1. Have qualified business reputation and respect the agreement.
2. It has a wide network of interpersonal relationships, network expansion ability, and can actively maintain, guide, and manage its network of product sales, after-sales service, and brand promotion.
3. Have confidence in the industry, love the water appliance industry, agree with the company's experience and philosophy, follow the company's marketing credo, and maintain the company's brand image.