As a brand new industrial model carrying dreams and expectations, tea chain stores break the industry thinking, simplify the process packaging, and support tea storage in the original ecological packaging form. At the same time, the products are more environmentally friendly and ecological, achieving quality assurance and cost reduction.
Tea chain stores have been focusing on the research and development of tea for a long time. Since the establishment of the brand, they have always adhered to the core concept of "Zhengshan, qualified products, and Zhengyuan". All kinds of green tea, black tea, rock tea, black tea, etc. produced by them are based on the original place of origin of tea. With the production standard superior to the national standard, they select green planting environment and pollution-free planting technology, Improve/increase the quality of tea.
"Tea chain stores" will adhere to the ideological line of "simple packaging, environmental protection and extraordinary quality"
The business philosophy of "from tea trees to tea cups, from tea farmers to tea customers, and from tea gardens to tea seats" takes "good tea, fine art, and good culture" as the basic points to build the tea chain stores into an entrepreneurial empire in the tea industry, and truly realize the goal of "spreading good stories through the ages, and selling good tea in tea chain stores".
At the beginning of the establishment of tea chain stores, we built good tea enterprises and guided the development of the industry. With a full-time tea shop marketing coach and a good training team, skilled in store promotion, combined with modern management and brand operation, it provides franchisees with a treasure trove of entrepreneurship and real sustainable value, so that every entrepreneur can easily and successfully open a store.
As a full-time tea supplier, tea chain stores have covered many categories such as Pu'er tea, black tea, green tea, health care series tea, etc. Their product lines have won food certificates issued by the Food Development Center of the Environmental Protection Administration, won international, ministerial and provincial gold and silver awards for many times, and have been internationally certified by the European Union. They are exported to Hong Kong and Taiwan, Japan, South Korea, Malaysia, Europe, America and other regions.
Since its establishment, the Group has taken "dedication to health and creation of harmony" as its mission, followed the development principles of "win-win cooperation" and "creating and sharing value", guided by brands and supported by channels, provided consumers with high-quality tea products and services, and committed to leading the development of the tea industry to the international level, promoting and carrying forward the Chinese good tea culture. At the same time, the Group, taking promoting social harmony and practicing social public welfare as its own responsibility, actively participated in charity undertakings such as donation for education and poverty alleviation, and initiated the establishment of Yunnan Dayi Love Foundation. At present, it has donated funds to build 45 Hope Primary Schools nationwide, becoming a model in the industry.