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The rise in the price of cotton, silk and other textile raw materials has attracted the attention of the industry, while the down raw materials have received less attention. Perhaps it is because the price of down, which has been soaring this year, has now returned. According to industry insiders, the price of down has risen even more sharply, even 2-3 times compared with last year. Last year, affected by the financial crisis, the base price of down was 50-6 per kg at a low time, while now the base price is 150-16 per kg. Since the Spring Festival, the price has been rising, leading to a difficult period of bad quotation in the down industry in the previous period.
The cost of home textile enterprises has risen with the price of raw materials, which has forced them to raise the retail price of finished products. However, it is understood that there are also quite a number of enterprises that have not chosen to raise prices, including Zhejiang North Swan Co., Ltd. Home Textile Sales Branch. According to Shi Jianjun, the sales director of Beiswan Home Textile, many enterprises reduced their production in the economic crisis of 2008, and the supply of down exceeded the demand, leading to the price decline, which reached a low point in the middle of 2009; For the price rise of down raw materials since the second half of 2009, we are more willing to regard it as the "return" of down value. The rise of raw materials is a big environment for the home textile industry, and the price adjustment of enterprise products is also a normal phenomenon. As the second largest consumer rigid demand, the overall market demand for home textile products still exists. From the fluctuation of the price of raw materials to the sale of finished products, each enterprise has a certain degree of resistance. We have been advocating a healthy concept of sleep and a rational concept of consumption, hoping to offer genuine and good products to consumers. The retail price of products sold by the North Swan direct stores and the Jiameng stores remains unchanged, It's just that the promotion will be a little less than last year.
Later, the executive director with seven years of experience in the down industry said that enterprises and consumers alike wanted price stability. Now the price of down raw materials is stable, and the price change is not expected to be large in the peak season of the second half of the year.