01 Store image
The unified simple and fashionable style can fully attract the participation of the target group.
02 Professional team
The company has a professional marketing management team, with thousands of terminal stores of retail, franchise, agency management experience;
03 Professional team
The sales data analysis of professional team can guide your ordering and sales, reduce your inventory pressure and improve the management of goods circulation.
04 Operation guidance
The company provides professional guidance and collaborative management in site selection, decoration, goods distribution, commodity display and opening preparation;
05 Free Program
Provide shop decoration design scheme for free.
06 Unified distribution
For new listing and promotion, holiday and store day promotion, inventory promotion, seasonal promotion, etc., the company headquarters will regularly introduce corresponding promotional activities, and uniformly distribute designated promotional materials and promotional products.
07 Marketing
Adopt the promotion strategy of "storm+drizzle", that is, the broadcast of CCTV produces "storm" effect; The non-stop "drizzle" effect has been broadcast by hundreds of provinces and platforms. With the promotion of network and mobile media, the popularity of Binguo will increase with the "city (second)".
08 Professional training
The company set up Binguo Business School to provide professional and in place training and guidance.
Introduction to sales network and core strategy
Rely on advanced design and research capabilities "Binguo Animation" With rigorous, scientific and standardized market operation “ BenKo Colorful Fruit All products of the brand.
In the market with deep scale and potential, but without real pioneers of high-end cartoon elements, we will actively create advanced advantages to make them qualitative and quantitative, and strive to become an advanced brand of cartoon children's wear.
“ BenKo Benko ”Model of brand success:
Perfect product structure + Reasonable price and new brand image + Advanced systematic marketing management mode
Brand marketing promotion
one . Carry out all aspects of brand promotion and communication on all industry websites in the market.
two . The form of advertising on relevant media.
three . Participate in industry exhibitions for brand promotion, product display and investment attraction.
four . Sponsor "TV Station" to participate in the "Brand Endorsement Model Competition" organized by the organization.
five . Participate in large-scale press conferences and investment fairs in the industry, based on brand publicity, Logo Display and other forms.
six . hold two The second national brand product exhibition and ordering meeting.
seven . Local agent marketing plan or annual promotion plan
BenKo Benko · Brand supply discount (the following discount excludes tax)
level
|
category
|
Discount?
|
Return rate
|
prepare notes
|
Provincial agent
|
Clothing
|
35%
|
Seasonal goods 10%
Next season goods 10%
|
Random code return and exchange will not affect the second sales
|
Single store joining
|
Clothing
|
38%
|
Seasonal goods 10%
Next season goods 10%
|
Random code return and exchange will not affect the second sales
|
Contract, increase/increase
level
|
Increase/increase
|
remarks
|
Provincial agent
|
fifty thousand element
|
Brand use and regional maintenance
|
Single store joining
|
ten thousand element
|
Brand use and regional maintenance
|
Note: The contract period is two years, and the increase/increase fee will be charged according to different provinces and regions. The increase/increase fee will be confiscated if there is any act of fleeing goods or damaging the brand image.
Smart Choice Budget and Cashier Analysis ( Take medium-sized cities as an example )
one . Counter (store in store): area twenty - thirty square meter.
A Budget of Smart Choice:
1 )First purchase amount: fifty thousand Yuan.
2 )Decoration: twenty-four thousand RMB, monthly apportioned by two years: one thousand element
3 )Salary of business personnel: one thousand and five hundred element X3 (person) = 4500 element
4 )Transportation, promotion and other expenses = 500 element / month
5 )Average monthly sales are based on: forty-five thousand Yuan (general shopping mall task)
6 )Shopping mall deduction: of general sales 20% about = 45000 element X 20%= 9000 element
B Cashier analysis:
1 )Operation: 45000X50% = 22500 element / month
2 )Net profit: 22500 - 9000 (Commercial deduction) -1000 (Apportionment) - 4500 (Manual) - 500 (Others)
= 7500 element / month
C Conclusion:
Total investment: 50000 + 24000 = 74000 element
1 )Monthly Net Cashier: seven thousand and five hundred Yuan, the recovery cycle of smart choice is ten About months.
2 )If the rebate of our company's sales collection is included, the cashier will be more impressive, and the recovery cycle of smart choice will be shorter. And the wisdom of recycling has included the first purchase amount fifty thousand Yuan.
two . Franchised store: Area: 30-35 square meter.
A Budget of Smart Choice:
1 )First purchase amount: seventy thousand Yuan.
2 )Decoration: twenty-five thousand RMB, monthly apportioned by two years: one thousand and forty-two element
3 )Industry and commerce, tax: six hundred element / About month
4 )Rent, eighty element / square X 40 (square) = 3200 element / month
5 )Salary of business personnel: one thousand and five hundred element X3 (person) = 4500 element
6 )Water and electricity expenses: four hundred element
7 )Transportation, promotion and other expenses = 800 element / month
B Cashier analysis:
1 )Average monthly sales are based on: forty thousand Yuan
2 )Operation: forty thousand element X 50% = 20000 element / month
3 )Net profit: 20000 - 3200 (Rent) - 600 (Industrial and commercial tax) - 1042 (Apportionment) - 4500 (Manual) -800 (Others) - 400 (Water and electricity) =9458 element / month
C Conclusion:
Total investment: 70000 + 25000 = 95000 element
1 )Monthly Net Cashier: nine thousand four hundred and fifty-eight Yuan, the recovery cycle of smart choice is ten About months.
2 )If the rebate of our company's sales collection is included, the cashier will be more impressive, and the recovery cycle of smart choice will be shorter. And the wisdom of recycling has included the first purchase amount seventy thousand Yuan.
remarks:
Due to some minor influences on the calculation results, the operating expenses of stores are not taken into account due to different local conditions.
I believe you have a keen vision of industrial wisdom and stable financial strength (the agent has its own funds one hundred Over 10000 yuan, the franchise store has its own funds ten More than 10000 yuan), a certain amount of wisdom, courage, appropriate marketing experience (experience in brand distribution or retail store operation), and the decisive strategy of being the first.
1. Opening support
- Provide site selection analysis, and provide decoration design drawings according to the store structure diagram.
- Provide guidance for franchisees on commodity allocation, commodity display and store image.
- Provide opening promotion planning scheme, publicity materials, posters, catalogues, etc., and be responsible for providing a certain number of promotional articles for opening.
- The company sends professionals to guide the opening of franchise stores.
- Provide a certain number of light box pieces or spray painting, pop, etc. for free
2. Operation assistance
- Field diagnosis and analysis of store operation problems.
- Promotion scheme planning and field operation guidance.
- Support for promotional goods, promotional gifts and promotional materials during the promotion period. The head office will provide a certain amount of promotional products to franchisees according to the operating conditions of the stores on large holidays every year
- Provide long-term operation consulting service support for franchisees during the operation period, such as consultation and improvement guidance in store operation, personnel management, commodity display, business skills and other aspects.
3. Advertising
- Provide unified advertising and various light box advertisements. Free POP, single advertising leaflet and KT board of the outlets throughout the year.
- Responsible for the design or production of various publicity media samples, such as light boxes, posters, etc.
- Free design and production of various promotional materials, cooperation support for advertising media publicity on industrial websites and local outdoor media advertising.
- Special store and cabinet shelves shall be returned for support according to grade qualification.
4. Commodity planning:
Every year, nearly 1000 new products are launched according to different seasons and different consumer needs, and various display schemes are provided for different series of products.
5. Training improvement
- Establish a scientific and perfect training support management system, hold a quarterly training for store managers and shopping guides, and an annual training for store management improvement of franchisees.
- Provide Franchisees with the Store Management Manual and various training materials.
6. Fast logistics
- Provide faster and more convenient logistics distribution for franchisees to ensure that franchisees grasp business opportunities.
- Irregularly provide information about products, markets, competitive brands, store operations, etc. to franchisees everywhere. - Every quarter, the franchisee will be regularly sent an enterprise internal magazine.
7. System management
- The company provides free system management training for franchised stores and in store stores, including personnel training, sales skills, display, shopping guide skills, purchase, sales and inventory management, etc.
8. Considerate service
- The company arranges professional customer service personnel to communicate with each other in sales and other aspects every day, and receives the company's services immediately before problems occur.
-Every year, four large-scale product ordering meetings are held in spring, summer, autumn and winter.
-After completing the sales target issued by the company, the agent can obtain the company's further market expansion and other bonuses according to the sales grade achieved.
-An appropriate credit line is more conducive to your business operation.