How to choose a satisfactory and good joining project is a headache for many self entrepreneurs. It is not objective to judge a franchise project simply from the size of the smart selection of the project and the number of franchise stores. In fact, entrepreneurs also need to review and judge the project model and franchise system.
The V6 silver jewelry franchise has certain advantages in purchasing and selecting goods, and has the support of brand publicity and promotion, which makes many people who have opened stores for the first time choose to do brand franchise. In fact, joining also requires painstaking efforts. Although the support provided by the franchisee is crucial, it is also inseparable from its own operation and efforts.
V6 Silver Jewelry teaches you to judge the popularity of a brand
First of all, how popular is the brand in all regions of the country? What is the position in consumers' mind? It can be learned from the side that the sales of the brand can be learned from the stores and agents who have operated the brand. Secondly, according to the brand's positioning and product style, what percentage of local people would be interested in buying this product? From this, we can judge whether the number of your target customers is enough. Third, it depends on whether its product pricing is competitive among similar brands? Whether the design style is consistent with the consumption habits and preferences of local consumers, and try to avoid the possibility of contradictions and conflicts.
Calculate the brand cashier space
1、 Dealer Cashier
Gross receipts
2、 Sales survey estimates:
According to the national survey on brand sterling jewelry in 2010, the average monthly sales of sterling jewelry in a single store is 5000 to 20000
3、 Smart selection and operation of single store
Smart choice of single store
30000 yuan+15000 yuan decoration+50000 yuan mobilization fee=50000 yuan
Single store operation
50000 yuan * 45% * 12 months=270000 yuan - 50000 yuan=220000 yuan
The annual operating rate of Smart Choice is 488%
Product selling point analysis:
1. The design inspiration of V6 product is grand and extensive, the style is unique and full of personality, which is obviously different from other brand silver products, and can meet your demand for full display of your personality
2. It is easy to match with all kinds of clothes to create a unique effect and highlight the owner's outstanding personality and taste
3. The product quality is excellent, the coating is stable, and the storage time is significantly higher than that of other silver brands on the market
4. The maintenance is simple and does not require special and complicated maintenance
5. The price of V6 product is moderate, which is about 20% lower than that of similar competitive brands on average
6. The wearing result of the product is comparable to that of platinum products
7. V6 provides lifelong free maintenance for each product
Understand whether the supply is normal
Even if you do well in other aspects, the best-selling varieties you want are often out of stock, and your business is difficult to operate. In addition to tens of thousands of existing styles, V6 silver brand will launch about two new styles and low price products every month. In the process of operation, as long as you don't think you want to further expand the market or update the goods, you don't want to have too many goods overstocked. At this time, the free exchange system of V6 silver jewelry can help you very well. Of course, if you want to understand the situation of the Smart Choice project in detail, you'd better go to the company headquarters to make a field visit.
V6 silver brand training and service support
At present, many wholesalers engaged in silver jewelry business lack business experience, but joining a mature silver brand is different. In order to improve/increase the high probability of success of the franchisee's business, the company attaches great importance to the training and operation guidance and support for the franchisee. From store image, display guidance, to the use of goods management and promotion means, mature brand companies in franchise stores around the country are like carved in a mold, and are unified in image, props, goods display, clerk services and other aspects. To understand the level of a company's management training franchise store, it is very simple. Look at several stores in different regions, and the situation will be clear at a glance.
Review contract
The last point, in fact, is the signing of the contract. The act of joining involves money transactions, as well as the rights and obligations between the franchisee owner and the headquarters of the chain enterprise. Therefore, before deciding to join, both parties must sign a contract. At this time, the content of the contract is very important. It must be complete, reasonable and efficient, so as to ensure that there will be no problems in the future.
Monthly or even half a year rent); Store decoration expenses (one-time investment); Goods funds (for example, 40% purchase discount, you need to pay 40000 yuan for goods with retail value of 100000 yuan); Employee salary; Monthly daily store expenses (utilities, etc.); Various taxes, etc. The expected goal is to estimate the number of pieces sold every day according to the passenger flow of the business district where the store is located and the sales of the surrounding brands, and make two plans: low and good, so as to get the daily turnover range.