An important task in jewelry material management is the display of jewelry on the counter, which is also a knowledge and art, involving the quantity, variety, style, and display layout of jewelry. Today, let Xiaobian take you to understand V6 silver jewelry and teach you how to attract customers to display jewelry in jewelry counters. First, let's talk about how to display the jewelry in the jewelry counter, that is, how to achieve good sales results with less investment.
1、 The optimal number of jewelry in the counter
Although the number of jewelry placed in the counter can be freely determined, poor placement will directly affect sales. For example, too much will not only take up funds, but also make customers hesitate when selecting because of their confusion; Too little will save working capital, but it will make customers have little choice. When encountering unexpected purchase peak, they will miss business opportunities due to insufficient goods; In addition, the mall will not accept too few goods, because large malls usually require too few goods on the counter, and there is also a good problem with the number of jewelry placed on the counter.
2、 Types of jewelry on the counter
It mainly involves two aspects, namely gem types and jewelry types. There is also a problem of quantity and proportion in these two aspects, and the problem of proportion is more important. At present, diamond jewelry is mainly sold in the domestic jewelry chain market. Because of insufficient publicity, people know little about other gemstones, followed by a small number of rubies, sapphires, jades, pearl jewelry, and even more other gemstones.
The proportion of various types of jewelry should be adjusted at any time according to the seasons, such as putting more rings around May Day and National Day; In spring and autumn, more necklaces and chain tags are placed; The earrings and earrings change with the seasons. Therefore, the goods should be adjusted at any time to adapt to market changes. It is suggested that jewelry enterprises can have counters in both the north and the south at the same time so that when the seasons change, they can adjust from north to south without expanding products. Otherwise, once out of date, the inventory will have to be sold in the next year.
Also, special goods should be placed separately. For example, this season's main series, low price recommendations, etc. We should focus on the products we want to sell.
3、 The style of jewelry on the counter
Many shopkeepers blindly pursue the new, but they don't know that the new and the old are relative. The new and old styles often change with different regions, cultures and foreign expense trends. There is no uniform new and old style. There is also a problem of market acceptance of the new model. In one place, it is a new model, and in another place, it may be an old model. Therefore, the style is always dependent on time, space and culture.
4、 Counter layout and decoration
The layout or decoration of the counter should first follow the general principles of wealth, elegance and beauty. Because the jewelry sold by the jewelry company belongs to high-grade goods, the counter should be decorated like this. In addition, in order to highlight the difference, more efforts should be made on individualization, and the layout and decoration of the counter should express the company's business philosophy. The excellent result of the layout should be to make customers unforgettable at a glance, and give people insight, confidence and desire.
To sum up, if you want to achieve the goal of rich jewelry display management, you must spend time and energy to investigate, study and constantly explore in practice and constantly update knowledge will have great benefits. If you need more information about accessories, do everything you can.