There are hundreds of millions of families in China, and each family will have a demand for home textiles. Moreover, each family's expenditure on home textiles ranges from hundreds of yuan to thousands of yuan, which further expands the market scale of home textiles. The hot market will inevitably make many people excited, so more and more people enter the home textile market. Luolai Home Textile, a big brand, has many advantages and is trustworthy. So, Luolai Home Textile joined What about?
1. R&D and design advantages
It has more than 100 good designers in China and has set up R&D branches overseas.
2. Increase in product quality
He has obtained international quality system certification for many times.
3. Detailed market analysis and guidance
Lorai will send major The sales staff of the company carried out the evaluation of the site of the business district and franchised store.
4. Standard image design support
The engineering design specialist of the company will carry out free of charge for the image and display of franchise stores and containers major Design to form a complete visual recognition system.
5. Considerate training support
The Company's Channel Department Training Center will provide meticulous and effective early centralized training, in store training and irregular on-site system training.
6. Fast logistics support
The company's logistics information department provides free logistics distribution services for most regions of the country, and implements strict order processing procedures.
7、 major Marketing planning of
The Marketing Department of the Company will timely adjust the marketing strategy, plan various promotions, exhibitions, seminars, and social welfare activities, and improve/increase the benign operation of franchise stores; Advertise in TV stations and local areas according to the application of franchisees.
8. Shared information support
One enterprise mailbox in the national bedding industry is shared. The company realizes Internet information transmission, provides an internal and external information communication platform, and truly improves/increases the first time to share the internal and external information of the company with the customer system.
9. Proper inventory and goods transfer
The company will provide the franchisees with marketable products according to the product mix and regional characteristics. For the company's backlog of bad inventory, the company will promote sales in a timely manner and other ways to help customers reduce pressure, or the company will directly transfer goods, so that franchise stores can operate normally.
10. Incentive mechanism
According to the completion of the indicators, the company will give a certain proportion of preferential treatment.
1. Consult Luolai Home Textile Company by telephone about joining matters
2. Preparation before joining: capital, market research, etc
3. Have a detailed discussion with the sales supervisor of Luolai Home Textile Company to clarify their intentions
4. Site investigation of sales supervisor's shop location
5. Mail or telex the photos, business district plans, plans, Site Selection Application Form, Decoration Approval Form, etc. of the proposed stores to the company
6. The sales director assists the applicant to fill in the "Approval Form for the Qualification of Luolai Home Textile Franchisee", "Market Research Report", "Market Operation and Development Plan", etc., and the film delivery manager communicates with the applicant
7. Preliminary qualification evaluation
8. Invite applicants to the company (2 days in advance)
9. Whether the company assesses the qualification of the reviewer and the store is suitable
10. Sign the "Royale Franchise Agreement" and pay the increase/increase
11. Store decoration design, preliminary construction preparation, pre opening training and guidance, personnel recruitment, opening marketing activity planning
12. Acceptance business
13. Official opening
14. Continued support and supervision
1. Are there regional restrictions on joining Luolai Home Textile Store?
Well, our channel model adopted by Luolai Group is franchise brand authorization model. The contract signed between our franchisee and the company has the effect of regional protection. At present, only one franchisee is allowed to operate the Rolay brand in a single market; At the same time, the franchisees of Luolai can only sell products of Luolai within the scope of the contract, and cross regional sales are not allowed. New consumer groups.
2. Is it profitable to open Luolai Home Textile Store?
Hello, what Luolai Company provides you is a model that has been explained by the market. With 3000 outlets nationwide, we have accumulated rich and valuable experience. If you become our franchisee, these experiences will be copied to you without reservation to shorten your business cycle. Whether a franchised store can or not is the result of the comprehensive effect of the company model, the comprehensive strength of franchisees and the overall situation of the target market.
3. Is Luolai worth joining in second and third tier cities?
Small markets also have big businesses. The big market has the practice of big market, and the small market has the practice of small market. At present, the first and second tier cities of Luolai Home Textile have basically been covered, with a high market share. At present, we focus on developing the third and fourth tier markets, which are mainly county-level cities. When we enter each market, Luolai will conduct market research and detailed store opening analysis. Since the company allowed the county to join in 2008, more than 70% of the franchisees come from the county. Facts have shown that the model of Lorai is the same in the third and fourth tier markets. In fact, as a big brand, Luolai has a very wide price band ranging from tens of thousands to tens of thousands, and its products are also very rich. For different regions and stores, we can organize a marketable inventory. So you are completely qualified in this area.
4. Is Luolai brand attracting investment all over the country?
In principle, the domestic market of Luolai brand can attract investment, but whether it is possible to open Luolai franchised stores requires the company's market development center to conduct a comprehensive evaluation of the target market and report to the company for filing. The plan of opening stores can only be launched with the company's permission.
5. I want to join Luolai Home Textile. What is its joining process?
Hello, the process of joining Luolai Home Textile is relatively simple. You can directly call the investment promotion service telephone 021-54811111 of the market development center of Luolai Group to contact our investment promotion customer service personnel, who will arrange the corresponding investment promotion manager for you. Our investment manager will give you detailed answers to the specific details of joining.
6. How about joining a Luolai home textile store? Is there a market prospect?
In business, choice is more important than hard work. If you choose the right industry and do the right brand, you will be half successful. The development space of the home textile industry is huge. In terms of the industry development life cycle, the home textile industry is still in the stage of stable development and achieving goals. In today's market environment, those who win the brand will win the market, and those who win the membership will win the world. I believe that you have the home textile industry Luolai Home Textile, and in the home textile industry that is still developing steadily, you will certainly get the benefits you expect from joining.
7. Do you want to charge for joining Luolai Home Textile Franchise Store?
Hello, we do not charge you any franchise fee, but you need to pay 50000 yuan for brand improvement/increase. We regard our own brand as our life, and we hope our franchisees will work with us to jointly maintain and enhance the brand value of Luolai. We do not allow anyone to damage the reputation of Luolai brand in any way. This is also the reason why we need to pay 50000 yuan for brand improvement/increase. If the contract is terminated and there is no violation of the contract, we will return your 50000 yuan brand improvement/increase without interest.
8. What conditions do you need to join Luolai Home Textile Brand as an agent?
Hello, the conditions for opening Luolai Home Textile Franchise Store depend on the comprehensive situation of your market, including the competitive pattern of your market, your joining expectations, and the development of related industries. We will make a comprehensive evaluation based on the above market factors to develop a store opening plan that meets the market requirements, including the store location, store area, distribution plan, opening plan, clerk plan, etc.
However, considering the current competitive situation of the home textile industry, in principle, opening stores in the county market requires more than Class II areas, with the first floor facing the street, an area of at least 120 square meters, and a doorway of at least 7 meters.
Home textile is a long-term business, not an overnight industry. As an operator, we should have a long-term plan for the market. The normal mode of a new store is: in the first six months as a new customer's infancy, we mainly do brand promotion, member management and personnel management; At the same time, our operation and management personnel will make an annual plan for your store and carefully plan various plans, such as tasting, marriage fair, card club, new products, and single product promotion plans. Currently, there are nearly 3000 stores in the country, and the proportion of stores with high terminal doors in Luolai is all the same. We have accumulated rich sales experience in front-line stores, We will copy these valuable operations and add the company major As long as you carefully and seriously implement the marketing plan of Lorai and cooperate with the promotion activities of the company, you can generally achieve the break even of the performance in about six months. Of course, the customers who do well will be earlier. After six months of store operation, large-scale promotion activities can be carried out. Therefore, Luolai Home Textile is getting better and better. The influence of Luolai brand will become higher and higher in the local area. The value of the brand lies in its high bargaining power, so it can create high business, which is the wealth that operating the brand can bring to you.
10. What kind of service support will be provided after joining the Roland brand?
Hello, the sales service of Luolai brand has always been the benchmark in the home textile industry and has been imitated by peers. The supervision team and the training system of the shop staff, the perfect product structure, the supply chain system, and the timely feedback system of Luolai will protect your entrepreneurship. As the saying goes, choice is more important than hard work. When you choose the right industry and brand, you actually follow the trend and the right model. One mode, combined with the stable development of the home textile industry, and your efforts and careful operation, joining is naturally the result of natural.
In order to ensure that you can successfully obtain the expected level of investment recovery and jointly operate Luolai Franchised Store, please make preparations in advance according to the following basic conditions before applying.
1. Full and detailed market research
Business environment and business website distribution
Residents' consumption habits, consumption levels and purchasing power
Hierarchy and market share of local original bedding brands
2. Abundant capital reserve for opening
Working capital of more than RMB 15000-80000
3. Shops meeting the company's requirements (area)
Street shops in the core business district
Department store meeting the company's requirements
Shoppingmall meeting company requirements
4. Operators have good personal qualities
High business management and market operation ability
Strong brand awareness and service concept
Able to actively cooperate with the company headquarters in interactive training and standardized management
Devoted to the management of Luolai Store
Have good business reputation and personal quality