Spring Festival Eve
As the 2023 Shanghai Online New Year Festival, "prosper agriculture by counting businesses"
One of the special events
Public agricultural product brand of Shanghai Yijiang Yecheng
"Zihe Shangpin" press conference and 2023 "Buy with confidence and help with heart"
Launching Ceremony of Online New Year Fair
Successfully held in Baoshan Store of Agriculture, Industry and Commerce
The press conference of "Zihe Shangpin", a public agricultural product brand in Yecheng, Xinjiang aided by Shanghai, and the launching ceremony of the 2023 "Buy with Confidence and Help with Heart" online New Year's Fair were successfully held in Baoshan Branch of Agriculture, Industry and Commerce.
Since 2020, under the leadership of the Baoshan District Party Committee, the District Government and the Shanghai Municipal Headquarters in front of the work of counterpart support to Xinjiang, the tenth batch of Shanghai Yecheng sub indicators in Xinjiang have set up special classes for consumer assistance. They have taken the strategy of "support and encourage scientific planting and breeding, fully tap the market mechanism, and focus on building special brands" to continue to make efforts to promote the development of agricultural and sideline products industry.
This release of "Zihe Shangpin"
It is based on building regional brands
Policy of strengthening product certification
From the demand of Shanghai consumer market, the certification system of regional agricultural product origin
Three aspects of high quality raw materials with Yecheng characteristics
To build a public agricultural product brand of Shanghai aided Xinjiang Yecheng
Under the guidance of Shanghai Consumer Assistance Alliance
Yecheng E-Commerce Center has selected a large scale of planting in Yecheng
Walnuts and walnut products with good industrial foundation
Red date and its products, beef, mutton and other processed agricultural products
As the first batch of public agricultural products
Focus on brand planning, design, promotion and marketing
Gradually improve the brand capacity of agricultural products in Yecheng
The "Zihe Shangpin" single product includes ten high-quality products such as walnuts, walnut oil, almonds, pistachios, red dates, raisins, new prunes, and roast mutton.
In 2022, both Shanghai and Kashgar suffered from the impact of the epidemic on their work and life. However, with the close cooperation of the government departments and enterprises of the two places, they overcame many difficulties and still completed the basic cultivation and release of the public agricultural product brand in Yecheng before the 2023 Chinese New Year, mentored the best quality agricultural products with local characteristics to the Shanghai market and helped local industrial entities, It also enriches the festival market in Shanghai and promotes consumption replenishment.
The "Zihe Shangpin" single product launched this time includes ten high-quality products with certain productivity, product strength and market competitiveness, such as walnuts, walnut oil, almonds, pistachios, red dates, raisins, new prunes, and roast mutton. It also forms two sets of combined gift packages for consumers with different needs. Later, the public agricultural product brand will gradually expand to cover all kinds of characteristic agricultural products produced in Yecheng, and rely on the "buy with confidence and help with heart" consumption assistance public welfare plan to form a derivative and driving effect, and guide more high-quality agricultural products and industrial subjects in Yecheng and Kashgar to follow the path of marketization and branding.
At the meeting, the Shanghai Yijiang Yecheng Sub index and the Shanghai Consumer Assistance Alliance jointly awarded the title of "Buy with Confidence, Help with Heart" as the 2022 consumer assistance demonstration channel to Shangqin Mall, Agribusiness and Commerce Supermarket, Lianhua Supermarket, Carrefour Supermarket, Benli.com, Laiyifen Mall and Daily Yitao Mall, and the title of model manufacturer to Ziheshangpin, Xinjiang Fruit and Kunlun Tianmu.
The press conference of "Zihe Shangpin", a public agricultural product brand in Yecheng, Xinjiang aided by Shanghai, and the launching ceremony of the 2023 "Buy with Confidence and Help with Heart" online New Year's Fair were successfully held in Baoshan Branch of Agriculture, Industry and Commerce.
meanwhile
Shanghai Consumption Assistance Alliance
With 2023 "buy with confidence and help with heart" online New Year's Fair
Start the activities of the New Year Festival
Gather Yunnan, Xinjiang Kashi, Qinghai Golog and other eastern and western cooperation in Shanghai
And the consumption of counterpart support areas to help agricultural special food products
Ecological, characteristic and quality commodities
Presented to Shanghai consumers through online and offline linkage
During this period, we will launch popular products, combined special offers, etc
Preferential promotions
This year is the first year to comprehensively implement the spirit of the 20th National Congress of the Communist Party of China and the key year to implement the 14th Five Year Plan. Under the guidance of Shanghai Municipal Commission of Commerce and Shanghai Municipal Counterpart Headquarters for Xinjiang, Shanghai Consumer Assistance Alliance will continue to promote the work of consumer assistance in Shanghai and Kashgar to a new level with the goal of sustainable development of Kashgar enterprises and the starting point of improving the commercialization and branding capacity of Kashgar agricultural products.
Source: Baoshan, Shanghai
