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Live broadcast e-commerce, supporting half the sky of e-commerce in Southeast Asia

In the context of the rapid development of the digital economy, live broadcast e-commerce is becoming an important driving force in the Southeast Asian market. This article analyzes how this new sales model can change consumers' shopping habits

Stop reading PPT, an excellent data analysis report template

In the business world, data analysis report is an important basis for decision-making, but how to write an attractive and in-depth report is an art. This article shares the thoughts on writing reports

Teacher Chen who is grounded Data analysis Data operation

The crisis caused by a box of moon cakes, "the talented people bring goods" to the end?

In the boom of live broadcast e-commerce, the head anchor's ability to carry goods has always been the focus of attention of brands and consumers. However, a series of recent controversies surrounding the head anchor not only triggered

New Playground Treble operation online retailers Industry trends

Soft spread volume and reporting anti funnel are the AB side of Xiaohongshu's ecology

On Xiaohongshu, a diversified social platform, the choice of marketing strategy is crucial to the growth of the brand. This article passes two kinds of marketing phenomena in Xiaohongshu's ecology: plain people, soft and wide spread

Zhao Zichen Vic Little Red Book Operation Channel operation

Young people gather near the small red book

In the world of social media, traffic is often the king, and Little Red Book has become a new battlefield for young people to pursue traffic. This article discusses in depth how young people can brush the edges of the little red book

IQ Tax Research Center Little Red Book Operation Industry trends

Dithering no longer accompanies Brother Yang "crazy"

With the dividend of live broadcast e-commerce reaching its peak, the relationship between Douyin and Young Brother seems to be undergoing a transformation. Under the dual pressure of quality problems and public opinion crisis, will Dithering continue to support this

Alphabet Market operation Data analysis online retailers

You can't make money when you are the anchor with goods these days

In the boom of live broadcast with goods, many anchors once enjoyed the dividend of the industry, but with the change of the market, the industry is facing unprecedented challenges. This article through the display in the receiving

Entertainment hard candy Treble operation online retailers Industry trends

After price leveling, a new round of secret war on e-commerce platforms has begun

It seems that the price war of e-commerce platforms has entered a new stage, from simple low price competition to a strategy that pays more attention to GMV growth. This article deeply analyzes the