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Introduction to Visual Communication Design

There is no limit to getting high salary

Achieve professional dreams

Many people think that visual communication design is "graphic design" and "graphic design", which has limitations. Although visual communication design originated from "graphic design" or "print art design" at the earliest, with the gradual expansion of the scope of modern design, digital technology has penetrated into various fields of visual communication design, and the influence and participation of multimedia technology on art and design are also becoming deeper and deeper.

Before 2012, there was no name of visual communication design in the catalogue of art majors. People saw more art design. With the rapid development of science and technology, the content of design performance can no longer cover some new information communication media, so visual communication design came into being.

The 2012 new version of the professional catalog has adjusted some majors, and the art design majors are subdivided into visual communication design, environmental design, product design and other majors. Visual communication design rose earlier in foreign countries, and some domestic colleges and universities also set up this major very early. From the name, this professional name is more scientific and rigorous, and contains the trend of future design.

What is Visual Communication?

High wage employment options, zero basic science design

Visual communication design refers to the process of communicating visual information to the audience and influencing the audience by analyzing and summarizing information and designing through basic elements such as text, graphics, color and modeling based on specific design purposes.

In short, visual communication design is a design that is conveyed to the audience through visual media. It is "design for people to see, design for information". Visual communication is generally summarized as: "who", "what", "to whom", "effect, how to affect" four procedures. In our life, visual communication design involves many fields, such as television, film, buildings, plastic arts, various design products, as well as various icon, stage, text design, etc.

The main courses of Visual Communication Design include: design basis, brand design, advertising design, packaging design, layout design, etc. The curriculum of each school varies according to the training direction and teaching characteristics.

Advantages of choosing visual communication specialty

 Visual Communication
Large demand for talents

Professional industry applications have been everywhere, and various exhibition and display publishing institutions, supermarkets, banks, large and medium-sized shopping mall windows, enterprises and institutions, etc. increasingly rely on the involvement of the visual communication design industry, making the visual communication design industry a hot industry in society. Professional graduates are the "products" produced by colleges and universities. Whether they are in demand or not depends on the quality of the products and their ability to improve the competitiveness of the "products".

 Visual Communication
Many directions in the field of employment

Press and publication, color printing, print advertising, posters, posters, publications, product packaging, website image and other designs, commercial hand painting, web production, Flash, animation, commercial photography, 3D animation design, film and television production, column packaging, corporate image promotional films, product feature films, conference etiquette photography, film and television editing, voice editing MTV production, TV title production, etc. are the main destinations for professional employment.

 Visual Communication
Wide employment prospects

Graduates can work as graphic designers in the graphic design department of advertising and design companies; Work as an art editor in the graphic design department of media units such as TV stations, newspapers, magazines and large websites; Worked as a graphic designer in the planning department of enterprises and institutions.

Employment prospects of visual communication design

Nowadays, the demand for talents in visual communication design is increasing. Although the enrollment of relevant majors in major art colleges and art departments of comprehensive universities in China is constantly expanding, the trained design professionals are still far from meeting the needs of society, showing a state of oversupply.

Due to the stimulation and demand of the commodity market, the visual communication design industry has always been a hot industry in society. The application of visual communication design industry has been everywhere, and various exhibition publishing institutions, supermarkets, banks, and large and medium-sized shopping mall windows. Publicity organizations of enterprises and institutions increasingly rely on the involvement of the visual communication industry. Design companies, decoration design companies, decoration design companies, advertising companies and so on have sprung up in large numbers. In the Internet+environment, any company that wants to achieve sustainable development needs its own visual design team.

In a word, the future development space of visual communication design is very large, and the content has penetrated into the details of daily life. The development prospect is very good, and there are many employment opportunities.

 Visual Communication Design

Job recommendation for visual communication design

Major name Length of schooling Tuition/skill training Enrollment
Visual Communication Art Design 3+1 11800/year 50 people
environmental design 3+1 11800/year 30 persons
Film and television animation 3+1 11800/year 25 persons
Computer Art Design 3+1 9900/year 30 persons

Job recommendation for visual communication design

Visual designer Monthly salary: 9000~20000 yuan

On the basis of traditional graphic design and print design, we began to provide graphic visual design services for Internet products. Main design contents include e-commerce related banners, activity pages, etc

Brand designer Monthly salary: 8000~30000 yuan

Because the products of Internet enterprises are generally online, there has been such a group of designers focusing on brand visual design, whose main design contents include LOGO, VI, visual standards, etc.

UI Designer Monthly salary: 10000~25000 yuan

If the brand designer is the makeup artist and stylist of the Internet enterprise, then the UI designer is to provide beautiful and practical clothes for Internet products. The main design content includes PC, mobile Internet product page, H5 page, etc.

Illustration Design Monthly salary: 8000~10000 yuan

Be able to independently complete the project of hand painted movie posters, have a unique hand painting style, have a strong sense of learning and challenge in work, dare to try various hand painting styles, and flexibly use ps and hand painting boards

Interaction design Monthly salary: 8000~12000 yuan

Responsible for business interaction design, design product interaction prototype and final document output. Participate in product discussion and creativity, design research, user analysis, and provide interactive design suggestions. The project can be promoted independently.

Operation design Monthly salary: 7500-15000 yuan

Be responsible for sorting out the needs, visual creativity and implementation of the company's operational activities; Responsible for formulating visual design specifications, ensuring a certain degree of standardization of product operation activities, and creating a good visual impression

School of Visual Communication Design

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Admission Brochure of Capital Normal University Kede College in 2023

tuition: twenty-six thousand and eight hundred /Year

Introduction: Kede College of Capital Normal University is an independent college approved by the Ministry of Education to implement certificate education
Enrollment plan: 2800 students Admission brochure>
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Nanning Institute of Technology High end Arts and Sports Talent Recruitment Brochure

tuition: twelve thousand and eight hundred /Year

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 School of Continuing Education, Liaoning Institute of Technology Film and Television Arts (2023 Vocational Education Project)
School of Continuing Education, Liaoning Institute of Technology Film and Television Arts (2023 Vocational Education Project)

tuition: eight thousand and eight hundred /Year

Introduction: The College of Continuing Education of Liaoning Institute of Technology is the second level teaching unit of Liaoning Institute of Technology
Enrollment plan: 260 students Admission brochure>
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Enrollment Brochure of Film and Television Arts Major of School of Continuing Education of Beijing Material University

tuition: thirteen thousand and eight hundred /Year

Introduction: The School of Continuing Education of Beijing Materiel University is directly under Beijing Materiel University and is responsible for adult higher education
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Enrollment Brochure of Hebei Elite Art College in 2024

tuition: sixteen thousand /Year

Introduction: Hebei Elite Art College (formerly Beijing Performing Arts College) is approved by the Education Department of Hebei Province
Enrollment plan: 2500 people Admission brochure>
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Enrollment Brochure of Education Development Center of China University of Petroleum (Cultivation of High skilled Talents)

tuition: eight thousand /Year

Introduction: The Education Development Center of China University of Petroleum is a centralized school for the continuous education of China University of Petroleum (East China)
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Enrollment Manual of Guangzhou Academy of Fine Arts Self study Examination Assistant Class

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Handbook of Higher Education Self study Examination Assistant Class of College of Continuing Education, Guangdong University of Technology

tuition: thirteen thousand and eight hundred /Year

Introduction: The College of Continuing Education of Guangdong University of Technology makes full use of the high-quality resources of the school, optimizes the specialty setting
Enrollment plan: 250 students Admission brochure>
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Hubei Normal University full-time self-taught undergraduate enrollment brochure

tuition: eight thousand and eight hundred /Year

Introduction: With the approval of Hubei Provincial Education Examination Institute, Hubei Normal University has opened a full-time undergraduate student aid class for self-taught examination
Enrollment plan: 2200 students Admission brochure>
 Huanggang Normal University full-time self-taught undergraduate enrollment brochure
Huanggang Normal University full-time self-taught undergraduate enrollment brochure

tuition: eleven thousand and eight hundred /Year

Introduction: According to the spirit of the relevant documents of the Ministry of Education, Huanggang Normal University is a full-time student aid class for self-taught higher education examination
Enrollment plan: 2350 people Admission brochure>
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Full time Self study Course for Animation Major of School of Continuing Education, Wuhan University of Technology

tuition: twelve thousand and eight hundred /Year

Introduction: In 2003, Wuhan University of Technology began to hold a full-time self-taught student aid class, and has trained graduates so far
Enrollment plan: 250 students Admission brochure>

Enrollment Conditions for Visual Communication Design

Enrollment target

1. Healthy, law-abiding, and suitable for full-time study.

2. Graduates with senior high school or equivalent education; Graduated from junior high school or with the same educational background (only for basic intensive classes, no less than 16 years old).

Registration conditions

1. Examinees in all directions of the visual communication specialty are required to be color blind and weak;

2. No history of mental illness and epilepsy, normal liver function, no nephritis, infectious diseases and various chronic diseases;

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