Visual communication design refers to the process of communicating visual information to the audience and influencing the audience by analyzing and summarizing information and designing through basic elements such as text, graphics, color and modeling based on specific design purposes.
In short, visual communication design is a design that is conveyed to the audience through visual media. It is "design for people to see, design for information". Visual communication is generally summarized as: "who", "what", "to whom", "effect, how to affect" four procedures. In our life, visual communication design involves many fields, such as television, film, buildings, plastic arts, various design products, as well as various icon, stage, text design, etc.
The main courses of Visual Communication Design include: design basis, brand design, advertising design, packaging design, layout design, etc. The curriculum of each school varies according to the training direction and teaching characteristics.