Among them, some "fashion pains" are inevitable. For example, young people will save money to buy the first popular fashion item, but after a few years, they will probably hold these "tears of the times" on the social platform and sigh.
This kind of regret directly led some people to finally embark on the road of "old money style".
In the past two years, the "old money wind" has been blowing heavily. Old money is a word opposite to "new rich". It is often used to describe those who have been rich for several generations, luxurious but low-key, and have visible levels of elegance.
Now, there is a new word to describe the old money style consumer groups: ultra-high net worth people.
Compared with ordinary local tycoons who advocate big logos, Lao Qian's clothing style is more reserved and conservative, but it is absolutely full of texture, and shows an elegant atmosphere in his behavior - this is the perception that clothes and people are integrated, not full of industrial production.
What ultra-high net worth people seek is not just a monogram or package, but an informed purchase. Everything about the old Qian Feng needs to be reasonably expensive and to convince others with virtue.
It would be unfair to define only "the poor wear mink, the rich wear cotton, and the rich wear leisure".
Picture source: TV series War of Inheritance
——Core Elements of Old Money Style——
|Comfortable fabric
For old money who almost no longer need to seek external recognition by creating a prominent personal image, they can put forward an inward dressing demand, that is, they must be comfortable.
Loro Piana's BabyCashmere only selects infant cashmere from Inner Mongolia, China as the raw material, and insists that in May and June every year, when the weather gets warmer, lambs no longer need to take down after cold protection. This fiber is only 13.5 microns in diameter, which is extremely soft.
ZEGNA's Premium Cotton is produced in Luxury Textile Laboratory Platform, its famous textile manufacturing department. With exquisite technology, the fabric is light and tough, and is developed to create a good image that will last forever.
|Low profile fit
It is said that good clothes need to be fully fit, and should not be trapped by the size of clothes. In the case of non high setting, how to make every old man find a suitable cut is a great test of the cutting design of luxury clothing. In particular, details that are prone to errors, such as sleeves and waistlines, must be kept in a reasonable range to be considered as a qualified look.
|Harmonious color
Color harmony does not mean that only low saturation and identical colors can be worn.
There will also be color stacking and bold use in the clothes of old money. However, the difference is that even the rich and colorful colors still look very harmonious, which tests the color aesthetics of stylists or Laoqian himself.
The most striking example is the many colorful suits of the late Queen Elizabeth II. While they are lively and bright, the elegance of old money also emanates.
|Elegant temperament
Elegance is the core strength of Laoqian Feng. This kind of breath jumps out from every move and can't be hidden. Whether old Qian Feng fits depends on his elegant spirit.
If the breath does not match, the expensive clothes will have no use.
So, how do you judge whether you have the temperament or potential of old money?
After buying clothes at the counter and swiping the card, there is no discomfort in the heart. An elegant shirt does not affect the credit card limit. It is just a waiting place for entering the old money zone - the economic foundation determines the superstructure, and rational consumption is also an elegant choice.
——At least some brands you should know about the old money style——
|Loro Piana
Nuoyu Pianya has the title of "Rolls Royce" in the men's clothing industry. Except for the main top cashmere, most of its models are low-key and clean, which makes the wearer look clear and noble from the inside out.
The elites in the industry and the European royal families are its supporters. At present, it has been acquired by LVMH Group.
| ZEGNA
It is also one of the models of suits made in Italy. In the mainstream fashion, it retains the simplicity and elegance of pure clothing. While persistently manufacturing men's clothing, we stubbornly independently develop fabrics, which can withstand scrutiny from the shape to the wearing experience.
| Brunello Cucinelli
Similar to their Italian counterpart Loro Piana, Brunello Cucinelli also focuses on extremely soft cashmere from Northeast Asia.
Brunello Cucinelli is known as the top clothing of old money. It is not only low-key, but also comfortable fabrics and tailoring, which make it popular with many celebrities. These include Bezos and Zuckerberg, former richest men in the world
Yes, President Zha's "one size fits all" T-shirt belongs to Brunello Cucinelli's.
| TOM FORD
This famous fashion brand, whether lipstick or glasses, was once famous. However, men's clothes that reveal sexy aesthetics in elegance are the main soul of this brand.
| CANALI
CANALI is the only way for every fashionable person who goes to old money. Its exquisite tailoring and elegant and exquisite style not only start from the perspective of fashion, but also provide a low-key elegance with the possibility of long-term charm.
In fact, the end of the "old money style" is the elegance of the soul.
This elegance may come from the wealth accumulation of several generations. The long-term discipline of human etiquette and good quality shows an innate elegant attitude and calm;
It may also be the exquisite style elaborately thought out through years of human observation and knowledge accumulation and learning - the temperament cultivated from the inside to the outside, which makes every person who does not come from the "old money family" radiate beautiful light.
So it is the most useless to choose clothes alone. If you insist on the old style that is totally different from your style when you are ignorant and young, then I have to send you one sentence:
"It's hard to say. Each walk is like a mountain apart. I wish you all the best!"
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