The conference site released the new products of spring 2024, six series of new products with unique design concepts, exquisite workmanship and innovative materials to interpret the new fashion of fashion home; Simultaneously launched a new store mode of "whole V store", enriched the store mode with a "small and refined" home decoration channel store, further improved the customer experience, and assisted in the implementation of the big home furnishing strategy.
▲ New product launch in spring 2024
▲ Launching ceremony of the whole V store
2. SI upgrading and brand renewal
At the meeting, Liu Kanghua, the brand strategy consultant, interpreted the new elements and new connotation of the new SI visual system. This brand image renewal mainly focused on three aspects of "shape, color and meaning". Through the design of simplifying complexity, the brand concept of health and environmental protection was better conveyed, and the brand influence and communication power were comprehensively improved.
▲ Brand strategy consultant Liu Kanghua interprets the new SI system
3. Deep analysis of guest speech industry
Zhang Yongzhi, President of Youju Research Institute and Vice President of Youju, shared his views on the trend insight and new marketing thinking of 2024 home furnishing industry around the "new cycle, new trend and new opportunities"; Tang Fei, founder of Ruiyi (Guangzhou) Marketing Consulting, made an in-depth analysis of the 21 iron laws of the household industry from the perspectives of channel driven, product value, differentiation strategy, etc.
▲ President of Youju Research Institute (Vice President of Youju) Zhang Yongzhi delivers a speech
▲ Tang Fei, founder of Ruiyi (Guangzhou) Marketing Consulting, delivers a speech
4. Thought collision and common development
At the meeting, Kong Qingsong, the chairman of the company, Zhou Zhong, the founder of Pan Home Furnishing Circle, Yang Feng, the founder of Home Furnishing New Media Dingfenghui, Zhang Yongzhi, the president of Youju Research Institute (vice president of Youju), Tang Fei, the founder of Ruiyi (Guangzhou) Marketing Consulting, Qin Jinjiang, the general manager of Huiya Merchants Network, Dai Hui, the deputy general manager of Quanwu Customized Network, and other self media and industry media focused on "the whole family and the whole outfit" The topic was discussed and exchanged in depth.
▲ Industry Development Forum
At the same time, excellent dealer representatives were invited on the scene: Zhou Xiaomin from Suzhou, Jiangsu, Yigao, Gong Kai from Siping, Jilin, Yigao, Wang Yanchao from Songjiang, Shanghai, Yigao, Xu Quan from Yancheng, Jiangsu, Huo Qiu, Chen Feng from Anhui, Zhejiang Jianggan Che Jiwu, Hebei, Shijiazhuang, Li Jiqing, Hebei, and Liu Zhichen from Changshu, Jiangsu, to discuss the marketing principles, Share the winning way of terminal store operation.
▲ On site of dealer symposium
5. Policy interpretation and price release
Shenyang, the general manager of the company's customization business department, announced the 2024 marketing strategic plan and the latest channel policy. President Shen stressed that in the new year, we will continue to promote the whole service model with customization as the core, and adhere to the principle of product first and demand driven. Ge Zizhu, General Manager of Comprehensive Security Business Department, made a comprehensive exposition on the price system of hardware products and customized new products in 2024.
▲ Shenyang, General Manager of Customization Business Department, delivers a speech
▲ Ge Zizhu, General Manager of Comprehensive Security Business Department, delivers a speech
6. Coronation of annual awards
Brilliant coronation, full of glory. At the annual award ceremony, the company commended and awarded the outstanding dealers with outstanding ability and performance of Ego and Counter Cat, and encouraged all dealers to march forward bravely in the new year by example.
▲ Group photo of Yi Gao's winner of the annual best new talent award
▲ Group photo of the winner of the annual best new talent award of Cupcat
▲ Group photo of the winner of Yi Gao's Annual Best Contribution Award
▲ Group photo of the winner of the annual best contribution award of Cupcat
▲ Group photo of annual award winners
7. Carry forward the dream with wine
At the end of the meeting, Kong Qingsong, the chairman of the company, delivered a summary speech with the theme of "sharpening time and building a new path", reviewing the past 20 years of struggle. Facing the future, President Kong pointed out that change has become the norm, and opportunities lie in challenges. In 2024, Yigao will strengthen confidence and speed up the overall situation. I wish everyone to move forward optimistically and make a difference!
▲ Chairman Kong Qingsong delivers a keynote speech
The summit came to a grand end in the wonderful and warm dinner time, and all the guests gathered together to drink happily and imagine a better future together.
▲ Dinner time
▲ Dinner performance
The original heart is like a rock, and the practice will lead to the future. In the past 20 years, all Yigao people have made progress together, and created the glory of a benchmark brand in the customization industry with outstanding achievements. In the future, we will join hands with the dealer's family to embrace their dreams in striving, achieve great achievements in practical work, and forge ahead into a new journey of the times!
▲ Group photo of participants
