Customized furniture has become a hot investment franchise project. Of course, many people will consider many aspects before joining, some will consider brands, and some will consider products, Franchise customized furniture Which is more important, brand or product? Let's take a look!

Join well-known brands

Popularity: The popularity of the brand is enough to affect the purchase intention of some consumers. In addition to being attractive to consumers, the brand with a certain popularity is also good for franchisees, and can reduce the competitive pressure with peers.

Strong strength: The high popularity of a well-known brand is inseparable from its brand strength. In addition to celebrity endorsement, it has excellent production strength and perfect service system to win the praise of consumers. For franchisees, powerful well-known brands can give more help.

Effective security system: for consumers, well-known brand franchisees can guarantee to provide customers with perfect pre-sales, in sales and after-sales services; And the brand will also give the franchisee a lot of effective security systems after joining, so as to avoid the franchisee's worries.

The era of talking about product quality

Quality: Now consumers not only pursue the satisfaction of food, clothing, housing and transportation, but also the pursuit of quality of life. about have furniture made to order The environmental protection of the product, whether the process is exquisite, whether the production capacity can keep up, whether the delivery can be made within the specified time, etc. are all hard requirements. Therefore, the quality of products is also very important for franchisees.

quality : The consumer's view of product quality is nothing more than the durability of the product. For franchisees, the product is just good but not good, so there is no much profit. The consumer's view is the quality of the product.

Custom furniture brand Which is more important? To sum up, the importance of both is to favor one over the other. Brand and product are interdependent, and both are indispensable.

With good products, no popularity, no customers; With popularity, the products are not good, and no consumers are willing to order. Therefore, when selecting franchisees, they need to consider the manufacturers comprehensively.