Whether at the furniture exhibition in Beijing or the building materials exhibition in Guangzhou, there are always a large number of dealers waiting to negotiate and sign contracts. The author can't help asking himself: Are the sudden increase in the number of dealers and the production pressure that the factory has to bear fully sorted out before the exhibition? How does the huge channel maintenance system of customized furniture dealers operate normally? Can a large number of newly added customized furniture dealers get comprehensive support and really survive?
The author has always believed that the system is crucial to the brand of customized furniture for the whole house. Whether it is the image design system of the brand terminal store, the order design process system, the dealer channel maintenance system, the customer after-sales service system, etc., are all indispensable aspects of brand development. At the same time, the products themselves are divided into several more systems according to different styles, materials and market positioning, which will directly affect the success or failure of the brand's investment promotion activities, as well as the success or failure of the brand's development process in the local market.
In addition, the author also wants to give a suggestion to many dealers. When choosing a customized brand for the whole house, we must pay attention to whether its system is sound, and whether the operation process is reasonable and perfect. For example, when buying a house, many owners first need to ask whether the property has complete five certificates, because this is the most basic premise for both parties to reach a cooperation intention. Although a sound system is invisible to many enterprises, it will become the lifeblood of your enterprise and directly affect the survival of local dealers in the actual connection with the development of dealers and the market.
The author believes that no matter what market positioning the brand is in or what profit model it chooses, it is always necessary to ensure that dealers survive is the healthy normal of the enterprise. The lack of dealers is directly equivalent to the lack of brand. After all, the brand is its own, and we must be responsible for it!
