In 2023, the two sessions are under way. The representatives' proposals are incisive and diverse, and the government work report is concise and powerful. The general secretary pointed out that "China cannot lack manufacturing industry at any time", which confirmed that manufacturing industry is the basic direction of the national economic lifeline.
During the entire two sessions, higher requirements and clearer guidance were put forward for the development of the home furnishing industry, releasing a series of important signals.
◎ Signal I: increasing demand for environmental protection
In recent years, global warming, environmental pollution and other issues have attracted more and more attention, and consumers are increasingly aware of the impact of their buying behavior on the environment. During the two sessions, the topic of "environmental protection" was repeatedly mentioned. Huang Runqiu, the minister of the Ministry of Ecology and Environment, said that China must take the modernization road of harmonious coexistence between man and nature.
For the household industry, environmental friendly household products are as important as enterprise green manufacturing.
Environmentally friendly furniture is usually made of natural materials without harmful chemicals, which can effectively reduce indoor air pollution and impact on human health. For consumers, choosing environment-friendly furniture can not only reduce the negative impact on the environment, but also enjoy a healthier and more comfortable life.
At the same time, with the increasing demand of consumers for environment-friendly furniture, furniture manufacturers have begun to pay attention to their own environmental protection responsibilities and adopt more environmentally friendly materials and production processes to reduce the impact on the environment.
Many furniture enterprises not only begin to use renewable materials, such as bamboo and straw, but also adopt more environmentally friendly production processes, such as energy conservation, emission reduction, recycling, etc. In addition, the design and style of environment-friendly furniture are becoming more and more diversified, which can meet the personalized needs of different consumers.
This trend of environmental protection has also promoted the transformation and upgrading of the furniture industry to a certain extent, prompting the industry to pay more attention to the development of green and environmental protection.
It is expected that in the next few years, the demand for environment-friendly furniture will continue to grow and become an important trend in the development of the household industry. It also enlightens household enterprises to continuously develop more environment-friendly furniture products to meet market demand.
◎ Signal 2: Vigorously improve the digital degree of the household industry
At this year's two sessions, the government reiterated the importance of digitalization, and proposed in the report that "vigorously develop the digital economy, improve the level of normalized supervision, and support the development of platform economy". The State Council has reformed its institutions, established the National Data Bureau, and coordinated the planning and construction of digital China, the digital economy, and the digital society.
The digital economy has been upgraded to a new height, which also has important implications for the household industry.
First, household enterprises need to accelerate digital transformation. With the change of consumer demand and market competition, household enterprises need to use the Internet, big data, artificial intelligence and other technical means to improve the efficiency and service quality of enterprises, and realize the comprehensive upgrading of digital production, digital sales and digital management.
Secondly, household enterprises need to pay more attention to the integration and cooperation of high-quality resources, strengthen technology research and development, introduction and transformation, and constantly improve product quality and brand influence.
Finally, household enterprises can actively develop platform economy. By participating in and establishing home e-commerce platforms, home sharing economic platforms and other models, we will expand sales channels, optimize supply chains, improve product competitiveness, and provide consumers with more choices and convenience.
The wave of digitalization is promoting the upgrading and transformation of the household industry. For household enterprises, digital transformation is not only a trend, but also an inevitable choice.
How to effectively promote digital transformation and improve the competitiveness and market share of enterprises is a problem that household enterprises need to seriously consider and work hard to solve.
◎ Signal 3: Vigorously develop smart home
With the transformation and upgrading of China's manufacturing industry and the continuous promotion of the trend of consumption upgrading, the development of the smart home industry has attracted more and more attention from the country and people.
Data shows that the market size of China's smart home industry will reach 651.5 billion yuan in 2022, and it will exceed 715.7 billion yuan in 2023.
Smart home has become an important development direction of the future home industry. The popularity of smart home products and the improvement of their popularity can not only improve people's quality of life and happiness, but also improve energy efficiency, reduce energy consumption and environmental pollution.
During the National Two Sessions, the government also stressed the importance of the development of the digital economy and the improvement of the regulatory level, which also provided a better development environment and policy support for the smart home industry.
In addition, some representatives proposed to strengthen the standardization and security of smart home. The rapid development of the smart home industry has also brought about some security risks and inconsistent standards, which requires the joint efforts of the government and enterprises to develop more stringent standards and norms to ensure the security and stability of smart home products.
◎ Signal 4: attach great importance to the aging home market
With the increasingly obvious trend of population aging in China, the elderly group has become an important consumer group in the consumer market. The home furnishing industry plays an important role in meeting the needs of the elderly and promoting the silver economy. In the future, the aging home will usher in a broader development prospect driven by the policy and market demand.
These suggestions are intended to promote the development of the household industry, improve the quality and service of household products, and meet the growing needs of the elderly.
In addition to the above suggestions, strengthening the formulation and supervision of standards and specifications in the design, manufacturing, sales and other aspects of the aging home, and promoting product innovation and technology upgrading of the aging home are also taken into consideration.
All regions are also actively exploring the development of home aging. In 2023, during the two sessions in Shanghai, some representatives suggested that Shanghai should encourage all kinds of enterprises to develop an integrated service platform integrating information systems, professional services and smart elderly care products, build a supply and demand docking consumption platform, regularly publish the list of demand for smart elderly care service application scenarios and the list of demand for family elderly care, and improve the standards of smart elderly care related products and services.
The suggestions of representatives of the National Two Sessions in 2023 and the government's key work plan have both released a positive signal for the development of the home furnishing industry, and also sent guidance and challenges to the entire home furnishing industry. Only on the premise of continuous innovation and adaptation to market demand can the home furnishing industry achieve sustainable and healthy development.
