"Hello, boss! This is Chinese sweet potato verticelli. It takes Q to play smooth and delicious." (Hello, boss, this is a Chinese sweet potato fan. It tastes very delicious!) Recently, a video of an uncle introducing his own sweet potato powder in "Bulk English" became popular on the Internet. Although he speaks poor English, he will subconsciously use Chinese instead of words he doesn't know, However, many netizens praised the earnest efforts to clarify the appearance of each word: "I respect such a down-to-earth and hardworking boss!" The reporter learned that the uncle in the video was named Han Dexiao, a native of Hong'an County, Huanggang City, Hubei Province. In 2016, in response to the call of the local government "capable people return to their hometown", he returned from Kunming, Yunnan Province to start his own business. The company produced sweet potato starch Sweet potato vermicelli was well received, which also led to the employment of local villagers. Last year, the company opened an international station. In order to open the market of its own sweet potato flour, Han, the factory director, learned English, took videos, and personally introduced its own products with his "post 00s" colleagues. He said, "We rural practitioners are full of confidence and want to recommend China's conscience products to the world!"

Uncle 50 said "Bulk English"

"Not standard, but listening"

Open the video of Hande School, and you will hear him introduce his sweet potato flour and plant in "Bulk English": "hi~friends! This is our sweet potato Vermicelli!"! This is our delicious sweet potato powder!) "This is my noodle factory

Hande School uses "Bulk English" to introduce its own sweet potato flour

The reporter from Ziniu News of Yangzi Evening News contacted Han Dexue. The past weekend, he went to the sweet potato planting base in the mountains to check the growth of sweet potatoes. Han De School, 51, is the chairman of Hong'an Weijie Modern Agricultural Development Co., Ltd. He told the reporter that these English videos had been shot since March this year, because the company was doing foreign trade export. In order to expand sales, he thought of the form of taking videos in English, "I am the factory director and responsible for my products, so I think it might be more convincing to explain them myself, so that foreign friends can trust our products more".

However, it is not easy for this pair of Han De School who grew up in the countryside and dropped out of junior high school. "I have never learned English before. These English words were taught to me by my post-00s colleagues in the company, and I have just begun to learn them." Han De School said shyly, "It's a bit difficult to learn English at the age of 50. I can't remember many words, so I have to memorize them again and again. I haven't learned phonetic symbols, so the pronunciation is also 'Chinese', with a little accent. When I was shooting, I recited a lot of words by myself. When I was nervous and forgot the words, I would blurt out Chinese." Also because of this, Brother Han's serious product introduction video made netizens laugh, The comment area is full of favorable comments. Everyone was surprised that the uncle was not good at speaking English, but for more than two months, he had insisted on shooting 55 English videos, recited the lines one by one, and the shooting angle of the video has been innovating: from the planting environment of sweet potato to the production process of the factory, from the practice of sweet potato flour to the taste, he introduced everything in a clear way

Han De School introduces its own factory in English

To Brother Han's surprise, his account soon attracted 30000 fans, including many foreign friends and foreign trade enterprises. Now he can receive orders from foreign countries every day, and even foreign fans enthusiastically guide him to speak English, which also gives him the motivation to continue, "Our country is becoming stronger and stronger, producing many excellent local products. I want to promote our brand to the world, so that friends from all over the world can eat authentic Chinese food."

Give up building materials business and return home to start a business

Be a "New Farmer" from scratch

Han De School is a native of Hong'an County. His parents are local farmers. He often helped with farm work when he was young. In 1993, he went to Kunming, Yunnan Province to work alone. From setting up a stall to renting shops and selling general merchandise to building materials rental business, he started from scratch step by step. "For a while, the building materials business was very good, and I made some money, which was relatively comfortable economically." Han De said that when he was almost a million years old, his family also planned to settle in Kunming.

Han De School in Life

"In 2016, the Hong'an County Party Committee and the Hong'an County People's Government launched a call for 'capable people to return to their hometown', and I also received an invitation." Han Dexue said that at the beginning, his family did not agree. "I have four children, two daughters in college, and two sons in high school. It is unrealistic for all of them to move back."

Then how did you persuade your family? Han Dexue explained, "My childhood experience has made me have a deep feeling for the countryside. When I work outside, I often think of the scene of playing in the fields when I was young, and the taste of my hometown. When I am middle-aged, I often miss my hometown. I told my wife my thoughts and told her that many young people are now working in the city, and there are fewer and fewer people in the countryside. How can this develop? Those of us who go back to run enterprises and make good agricultural products in our hometown will make our hometown better and better. "

After persuading his family, he transferred his two sons and returned to Hong'an with his wife. After a lot of investigation, he founded a company in the local area, which is mainly engaged in the production of sweet potato (the common name of sweet potato in Hubei), a special agricultural product of Hong'an County. He took his staff to work in the field, thresh sweet potato flour, dry, box, carry, and do everything himself.

Han De School went to the fields to do farm work

"At the beginning of entrepreneurship, the product production line always met the technical threshold." For a while, Hande University was troubled. Fortunately, the local government helped invite professors from agricultural universities to the factory to give lectures to employees and share experience, which finally broke the technical bottleneck.

Han Factory Director (first from the right) and employees

In March 2018, he registered the trademark "Big Potato", and used traditional techniques combined with advanced automated production equipment to produce sweet potato starch and sweet potato noodles, which gave him a nickname "Big Potato", "My family always said that I was' sweet potato '. I had to go back to the countryside to work in the fields in a good day, but I think the prospect here is broad. Until now, I have always felt that I was on the right road."

Products on CCTV

Drive local villagers to become rich together

In addition to technology update and iteration, Hande School has been trying to open up a market for its own products. "We actively embraced the e-commerce market and promoted it on many platforms. We made videos in 2018. It was not yet mature at that time. The filming of products, factories, production methods of sweet potato powder, etc. was quite standard. I also did live broadcast, but none of the English videos were so popular this time." Han Dexiao said that the emergence of "Bulk English" was an accident, but there might also be "necessity" occasionally ——What really goes out of the circle is good products with earthy flavor, the simple temperament of working people, and the sincere attitude of rural doers. Behind Bulk English, rural local enterprises actively seek innovation and change and embrace a larger market, which makes netizens feel "Good! Good!"

Han De School is doing live broadcast

Interestingly, after the video of factory director Han came out of the circle, he also took the company's after-sales employees to learn English together

Han De School recalled that in the year of entrepreneurship in 2018, the company's output value reached 2.2 million yuan; In 2019, the output value was 5 million yuan. "In that year, the products also landed on the CCTV's" Village "program, and signed millions of orders at the national sugar and wine investment promotion conference." Han Dexue was pleased to say that in recent years, the "Tiao Big Brother" brand has embarked on the road of large-scale development. At present, the company's annual sales volume is more than 10 million yuan.

The development of the company has solved the marketing problem of sweet potato planted by local farmers, and also solved the employment of some farmers. According to Han Dexue, the company adopts the model of "entrepreneurial projects+poverty alleviation workshops+poor farmers", builds the production base in the village, and farmers get rent, share dividends and wages by land transfer, thus forming a benign model of helping farmers.

To his pride, in addition to helping local farmers, the company has been recruiting college students from their hometown

Ziniu Journalist | Zhang Bingjing

Edit | Zhang Bingjing

Editing | Wan Huijuan

Chief Editor | Chen Dichen

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