Since the launch of the sub branch's merchant relief policy, ICBC Taizhou Jiangyan Sunshine Sub branch has conscientiously implemented the superior bank's deployment, seized the merchant's advantageous policies and market opportunities, enhanced the awareness of expanding customers, and increased the efforts of merchant expansion by optimizing the marketing campaign plan, strengthening intra bank marketing and external expansion.

1、 Attach great importance to and unify ideas. The outlet attaches great importance to the expansion of merchants, takes "receiving first and then awarding" as the key marketing idea, "lucky card" as the marketing highlight, and "full and reduced activities" as the marketing focus, formulates relevant marketing goals, and repeatedly uses morning and evening meetings for propaganda and learning. In order to better meet the needs of merchants and allow them to enjoy greater convenience in the business process, the outlets, while doing well in hall marketing, carry out regular market expansion and handle merchant collection codes for merchants.

2、 Grasp the hall and expand small and micro businesses. The bank's collection code service is not only applicable to businesses with business licenses, but also for some small and micro businesses with full discounts. Through the marketing penetration of customers in the store, the bank actively promotes the deposit promotion while expanding the merchants with the free service charge of withdrawal of WeChat Alipay.

3、 Publicize policies and grasp advantages. Free cloud speakers, quick entry, good reconciliation, preferential rates, and real-time entry can be applied. The combination of "Lucky Card" application is more a shot in the arm for the start of stable and increased storage. Carry out inclusive embedded marketing, strengthen customer acquisition, promote our commercial loans to merchants, and further attract customers with low interest rates and fast procedures as highlights. At the same time, high-quality merchants can also participate in our bank's full and reduced activities, and external extension personnel can also provide consultation and support for merchants at any time through WeChat group building, to ensure that merchants can solve problems in the process of handling and use in a timely manner.

4、 Pay attention to the flow in the hall and outdoor expansion. Since the implementation of the policy, Jiangyan Yangguang Sub branch has always taken the needs of merchants as the starting point to provide the best service for merchants. Publicity foldouts are placed at many outlets. For each customer who comes to the store to infiltrate the merchant discount, the customer manager and customer service manager cooperate to do a good job in marketing and actively handle the merchant code. The person in charge of the outlet actively organizes the staff to set up an external expansion group to expand the surrounding stores, supermarkets and commercial streets one by one. After the shift, the person in charge of the outlet will report the completion of the outlet indicators day by day, creating an atmosphere where everyone can and wants marketing. Take the initiative to visit and expand in many places. While creating revenue for outlets, it also brings real convenience and benefits for merchants' operation to achieve win-win results. Through policy opportunities, we will strive to seize the acquiring market. While actively expanding new customers, outlets also carry out precision marketing for existing customers and corporate customers, strive to launch marketing in one household, and do a good job in applying for reduction and activation and other follow-up services. The outlets always adhere to the service concept of innovation, quality and efficiency, provide the best service for merchants, and ensure that the number of new merchants and effective merchants increase simultaneously. (Tian Jiawei)