Jiuting 1990 has realized the mode of combining retail and Qingba, which is an attempt to create a deep connection with consumers in the new era of beverage consumption.

Recently, Jiuting 1990, a new retailer of high-quality boutique drinks, won the exclusive A+round investment of the Chuangshan Joy Gathering Fund of tens of millions of yuan. This is the second move of Chuangsheng Huanju Fund after investing in Jiuting 1990 in July 2021.

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Wang Chen, partner of Chuangxiang Huanju Fund, said that Jiuting 1990 was different from traditional retailers in terms of business mission and original intention, and paid more attention to the deep binding with consumers to serve their drinking needs in different scenes of life. For example, Jiuting 1990 has realized the mode of combining retail and Qingba, which is an attempt to create a deep connection with consumers in the new era of beverage consumption.

▶▶ Seize the opportunity and attach importance to consumer experience

Since 2019, through the layout of offline retail, Jiuting 1990 has focused on the development of new retail formats that integrate online mall data empowerment and offline retail tasting scenarios, in order to bond users in the private domain and form a complete sales closed loop. In the new era of beverage consumption, Jiuting 1990 aims to provide consumers with more diverse drinking scenes and more interesting shopping experiences. This is also consistent with Wang Chen's judgment that "the future will continue to focus on personalized consumer experience".

Since the second half of 2021, Jiuting 1990 has held a number of offline theme tasting meetings and received many positive feedback. Many participants said that these offline wine tasting scenes combined with wine culture can not only be used for drinking social intercourse, but also let them experience the charm of wine and spirits. Based on these positive feedback, Jiuting 1990 will continue to optimize the scenario based business model in the future, adapt to the changing market and meet the consumers' constantly upgraded personalized needs: because the future will be the era of experiential shopping.

▶▶ Fully prepare to explore new retail formats

In July 2021, Jiuting 1990 obtained tens of millions of A-round investments from Chuangsheng Huanju Fund, and this financing gave Jiuting 1990 sufficient confidence. With the support of funds, Jiuting 1990 carried out business exploration more quickly and actively, and developed new retail formats through all channels, including online e-commerce, O2O, Youzan retail, offline stores+front-end warehouses, with the goal of providing comprehensive and considerate services to customers with professional operation teams and solid supply chain foundation.

At present, Jiuting 1990 has 6 stores and 15 front warehouses, covering most areas of Shanghai. At the same time, it is gratifying that Jiuting 1990's new attempt in consumer experience - the offline store with the function of "retail+bar" has officially opened in November 2022. It is believed that Jiuting will continue to explore more possibilities in the future to inject new vitality into the Chinese beverage consumption market.

For Jiuting 1990, the re launch of Chuangsheng Huanju Fund was not only financial support, but more importantly, it provided all-round empowerment such as market forward-looking analysis and industry data sharing. Jiuting 1990 will also serve as an explorer of new retail, continue to break down industry barriers, inject new vitality into the traditional liquor industry, and provide more new business models for reference.