In order to further create a legal business environment, guide online live broadcast marketing entities to operate in accordance with the law, and promote the healthy and orderly development of the medical beauty industry in Hangzhou, the Hangzhou Municipal Market Supervision Bureau of Zhejiang Province recently released the Administrative Compliance Guidance List in the Field of Medical Beauty Online Live Broadcast (hereinafter referred to as the List).

The reporter learned that Hangzhou Municipal Market Supervision Bureau selected the medical beauty webcast field related to people's livelihood safety to prepare an administrative compliance guidance list. With the entry, marketing, payment and other links of medical beauty webcast as the starting point, it introduced risk rating evaluation, stated the legal basis for the compliance of the live broadcast marketing subject, and put forward administrative compliance suggestions, so as to facilitate the rapid Concisely and accurately identify the risk points of administrative punishment, get familiar with the laws and regulations closely related to medical beauty live broadcast marketing, help the marketing subject to strengthen the awareness of compliance, and effectively prevent illegal acts.

According to the relevant person in charge of Hangzhou Municipal Market Supervision Bureau, the list released this time is an important and necessary supplement to the previous "Administrative Compliance Guidance List of Online Live Marketing Entities" in the field of medical beauty. It not only clarifies the similarities and differences between medical and drug, medical device information release, but also clarifies the boundaries between medical beauty advertising and commercial publicity beyond advertising The relationship between medical beauty live broadcast and medical advertising, as well as the responsibilities of the platform in medical beauty live broadcast, make up the gap between the digital economy and the corresponding existing legal regulation system, unify the caliber and standard of law enforcement guidance, meet the compliance needs of medical beauty online live broadcast marketing subjects, and achieve the integration of legal effects, social effects and economic effects. (Reporter Shi Benyun)