With the end of 2023, this year has become a turning point from the birth to the growth of the Spark model, and also an important milestone for iFLYTEK brand value leap. The achievements of this year not only marked the progress of iFLYTEK in the field of artificial intelligence, but also set a clear goal and direction for the future development of iFLYTEK. Like a solid anchor, it has stabilized the heading forward, leading iFLYTEK to continue to explore and move forward in the sea of artificial intelligence.
The hottest topic in the field of science and technology in 2023 is undoubtedly the big model AIGC (generative artificial intelligence). Throughout the year, from the "100 model war" launched by various companies to the "100 flowers blooming" of the application layer ecology, not only in the technical level, but also every technological innovation can always lead to the remodeling of classic brands and the birth of new brands, How to deal with the brand challenge brought by the industry technology upgrading has become the top priority of brand marketing.
This year was also the "first year" of iFLYTEK's Spark Cognition Model. Four press conferences witnessed the birth and growth of the Spark Model, and also demonstrated the accumulation and precipitation of iFLYTEK's technology. The Chinese version of MIT Science and Technology Review focused on the commercialization of emerging technologies and social values, and evaluated the Spark Cognition Model as the "smartest" domestic model.
IFLYTEK's continuous breakthrough in technology has also brought new attention and value leaps to the company's overall brand potential. Over the years, iFLYTEK has always adhered to the principle of "creating value for users", providing users with "technological and trendy" AI products and services, and at the same time, through in-depth interaction and communication, building and cultivating users' awareness and goodwill, so that iFLYTEK brand power can move forward rapidly and make breakthroughs. Recently, the list of the 100 Most Valuable Chinese Brands of KWDZ (2023), known as the "Oscar" in the global brand circle, and the complete report were officially released. iFLYTEK, with a brand value of US $4.342 billion, ranked 43rd again, ranking 10 places higher than that in 2022.
As mentioned in the report of BrandZ Top 100 Chinese Brands, AI is not new. In fact, AI and machine learning have already driven innovation and brand growth of Chinese enterprises. Chinese enterprises are not willing to give up the broader natural language and generative AI market. As a national team of artificial intelligence, iFLYTEK has always adhered to the "indomitable" development strategy, adhered to the original intention of creating value for the society, joined hands with every user, technical partner, industrial ecological partner and industrial strategic partner, and stood on the achievements of iFLYTEK's Spark cognition model to achieve the best of itself, and built a better world with artificial intelligence.
The year 2024 has begun. It is like a fire in winter, burning our passion and determination. In the new year, iFLYTEK will continue to focus on users, create more popular brand masterpieces, and strive to enhance the influence and value of iFLYTEK brand. It will spare no effort to promote the development of the brand and make the name of iFLYTEK more famous and popular.
