The 2023CHINA'S TOP FORMULA Annual Ceremony of Good Chinese Formula was held in Hangzhou Xiaoshan Radisson Plaza Hotel, the new e-commerce city, from December 4 to 6. Based on the Chinese market, "Good Formula in China" has integrated 30+well-known industries and medical experts at home and abroad, 100+brand manufacturers, 20+industry associations and testing institutions, 100+high-quality celebrities and other groups to participate in the selection activities. This annual grand occasion has both fine exhibitions and wonderful forums, presenting a super grand event with an international perspective and gathering opinion leaders.

In such an international high-level industry annual event, Yilian was invited to attend the event. After professional review by the China Good Formula Organizing Committee and the jury, Yilian Hyaluronic Acid Moisturizing Repair Cream stood out from many competing products and was listed on the "Annual Repair Cream" list of [China Good Formula].

Select carefully and strictly so that excellent products can be seen by more people

The annual festival of China's Top Formulas opened 18 categories of lists in the early selection stage, including men's care list, whitening essence list, eye cream list, water cream essence list, body care list, repair cream list, etc.

Adhering to the concept of selecting carefully and making excellent products visible to more people, the first China Good Recipe Competition lasted for 4 months. Through the review of registration product data, product testing, preliminary review of judges, final review of products and other links, it integrated the multi-dimensional review results of international experts, domestic experts, medical experts, representatives of testing institutions, and celebrity jury, It fully reflects the scientificity and impartiality of this competition.

As the "Annual Repair Cream" approved by the conference, Yilian Hyaluronic Acid Moisturizing Repair Cream was attended by Ms. Yang Suzhen, Deputy General Manager and Technical Director of R&D of Shandong Furida Biological Co., Ltd., Ms. Wang Xiaona, Senior R&D Engineer of Furida Biological Co., Ltd., and Ms. Zhang Na, Senior Product Manager of Yilian Brand, Communicate with many elite practitioners in the industry.

Ms. Yang Suzhen, deputy general manager of R&D and technical director of Shandong Furida Biological Co., Ltd., was invited to attend the conference and served as the selection judge of "Good Chinese Formula". She conducted an in-depth evaluation of the selected products with scientific and objective selection criteria and comprehensive and rigorous data based methods, and comprehensively evaluated the quality, safety, efficacy and market application of the formula from multiple dimensions, To ensure the fairness, objectivity and scientificity of the final selection results, and to explore the true "good formula of China".

The grand event discussed with industry insiders the theme of brand building, technical route, technology trend, product development, social marketing, etc.

At that time, Ms. Zhang Na, the senior product manager of Yilian brand, will give her own answers to the questions of Yilian brand story, entrepreneurial ambition, how to improve brand product strength, how to define and create star products, how to use technology to drive products, so that enterprises can form resonance with consumers through products, and so on.

Change of concept "good formula" welcomes double affirmation from industry and consumers

The selection process of skin care products by consumers has gone through the transformation from brand to efficacy, then to composition to proportion, which has directly promoted the transformation of the industry's recognition of skin care products. Domestic skin care products have entered the era of "masters", and good formulas have become the focus of more and more practitioners.

When the era of making master skin care products with "good formula" comes, Yilianbang Moisturizing Cream mainly aims at improving the "crispy skin", through Shyacine ™ Super Boyne - "Wisdom and Law Twin" technology, stimulates the skin's intelligent rhythmic system, improves the skin's vitality, defense and repair power, wakes up the skin's cognition, ultimately solves the skin's repeated sensitivity and discomfort, and reshapes the skin's vitality. Finally, it can achieve the skin care effect of moisturizing power, repairing power and tolerance. And added the scientific and technological component - Shyacine ™ Super Boyne, through Wisdom and Law twin technology, can achieve endogenous moisturizing and exogenous repair, and stop the chain damage of skin. At the same time, 10D hyaluronic acid and 6D ceramide are added to the product to achieve the external moisturizing and repairing effect, and the internal and external sources work together to enhance the moisturizing and repairing effect of the product. Add 5 kinds of plant soothing ingredients to relieve the sensitivity in 15 minutes. Yilian Hyaluronic Acid Bang Moisturizing Repair Cream, as a sincere work of Yilian for the industry and consumers for its 20th anniversary, wakes up the skin instantly with "Bang", brings comfort to the skin with "Run", and makes your skin feel "Bang Moisturizing" every day with "Good Formula"! It can effectively alleviate the redness of skin after sun exposure, reduce the skin intolerance caused by high efficacy products, and the cuticle vulnerability caused by frequent makeup removal, awaken the skin and return to the original self, so it has won the recognition of consumers.

This time Yilian brand was invited to participate in this super event with an international vision, gathered opinion leaders, both boutique exhibitions and wonderful forums, which is the affirmation of the society for Yilian, which always adheres to research and development as the basis, takes products as the core, and focuses on "hyaluronic acid+".

In China's skincare industry, the technical barriers are rising year by year. Today, efficacy skincare products are becoming increasingly homogeneous, Elaine will closely focus on brand positioning and core values, always adhere to the core of science and technology, efficacy and sustainability to upgrade quality, continue to deepen research and development, expand product lines, promote globalization strategy, and win good reputation with "good formula", Protect consumers' skin health.