"It is the first time for us to experience this form of service by making a promotional feature film for the enterprise. The shooting and publicity was very good, and the shooting team was also very professional, which truly presented one aspect of our work, so that our enterprise also embraced We Media." Fan Yuanbin, chairman of Guangdong Hanjiang Communication Technology Co., Ltd., said in a spacious and bright smart home experience store in Shenzhen with a variety of high-tech products and full interactive atmosphere WeBank enterprise Financial brand The shooting service of "Enterprise+Story" of Wegroup Enterprise+.
"Enterprise+Story has brought us positive help, helped expand brand influence, and opened a new situation in terms of word of mouth. I have never heard that banks can provide enterprises with so many services. In the past, enterprises always asked banks for services. Now, banks provide enterprises with such innovative services. I think it is a good attempt." Chen Zhi, Chairman of Shenzhen Hongqi Electrical Technology Co., Ltd Ping mentioned this. This is a technology-based enterprise focusing on the R&D, manufacturing, marketing and service of industrial cable products, and it is also one of the main characters of Enterprise+Story in the past.
"On the one hand, we participated in this kind of filming out of the curiosity of managers, who wanted to know what it would be like to shoot corporate promotional films from the perspective of banks. On the other hand, we hope to show them to our customers, so as to have a better advertising effect." Shenzhen Shuaiying Technology Co., Ltd. is a new generation supplier of semiconductor innovative display products. The founder Yan Fei shared his feedback.
middle-sized and small Micro enterprises also have publicity needs. The "driver" behind the initial embrace of We Media is actually ta?
The above comments are Feedback collected from the survey activity of WeChat+"Baiye We Visit". The novel and creative service of shooting "Enterprise+Story" also comes from Micro enterprise+"enterprise+promotion" for small and medium-sized enterprises Deep insight into the needs of microenterprise publicity.
"Three years ago, we began to shoot free videos for customers. During the service, we found that many small At this stage, microenterprises pay more attention to production and operation, and do not have the energy and resources to take publicity into account. But the stories of many enterprises are enlightening and valuable. What they lack is the ability to create and disseminate content. " Members of the filming team of Enterprise+Story shared the original intention of setting up this "IP".
Based on this insight, Micro enterprises+give full play to the advantages of digital marketing to provide differentiated services, shoot entrepreneurial stories through self built teams, and record entrepreneurial history of entrepreneurs. At present, a series of promotional videos have been shot for more than 200 entrepreneurs in all walks of life WeBank enterprise Finance flat Taiwan has received more than 1 billion broadcasts in total, which is well received by customers. Entrepreneurs are the main body of social and economic innovation, helping to deliver entrepreneurs Spirit is a new era proposition. To help foster Entrepreneur in the new era Spirit ", Microenterprise+takes Enterprise+Story as the starting point, constantly expands the service boundary of "Enterprise+Promotion", provides enterprises with joint live broadcast with goods, helps entrepreneurs to board industry exhibitions, industry top magazine covers, airport screens and other multiple services, and enriches enterprises' advertising methods by relying on online+offline channels to help enterprises establish image, gain exposure, strengthen links While expanding resources Entrepreneur in the new era The spirit core is transmitted to more private enterprises Micro enterprises help enterprises to find more business opportunities and let more people see China Small The power of micro enterprises.
"We visit hundreds of enterprises", Microenterprise+in-depth research, focus on difficulties and optimize service
Through face-to-face and in-depth communication with enterprise customers in the form of research, we can grasp customer needs at the first time, find out the situation, find out the problems accurately, and put forward countermeasures. During the survey, the team not only received the praise of the business owners for the "enterprise+promotion" service, but also received some suggestions for improvement. Fan Yuanbin mentioned "In terms of publicity and drainage, I suggest that different enterprises should set up different sections for publicity and launch publicity for different customer groups, so that the success rate of the link may be Greatly increased. " In response to this suggestion, the research team carefully recorded and discussed it to anchor the way forward for the optimization of shooting services.
this year, Wegroup+launched the "We Visit" action by deeply implementing the requirements of the activity of "Walk Ten Thousand Enterprises, Raise Confidence and Improve Service", and optimized it under the guidance of the corporate voice Improve financial products and service processes Financial service capacity and small and medium-sized Satisfaction of micro enterprises. So far, Microenterprise+has visited 180 enterprises in 27 cities and 37 industries, and has investigated and optimized key issues. future, WeBank will continue to give full play to the advantages of digital technology, improve the communication mechanism with customers, provide a diversified equity service system, help enterprises better solve business problems Micro enterprises grow together.
