In 1997, the first batch of Great Wall pickups went abroad, officially opening the "business empire" of Great Wall Motors in the overseas market. In 2023, the five major brands of Great Wall Motors will go abroad in an all-round way, with 26 years of deep cultivation and layout. Great Wall Motors has already had a very perfect product layout in the overseas market. In terms of the mode of going to sea, from the beginning of product trade going to sea, to now, the whole industry chain has been deeply deployed overseas, focusing on "ONE GWM" and practicing "ecological going to sea", and has achieved extraordinary results.

It is understood that up to now, Great Wall Motors has achieved continuous growth for many years, and its sales volume in overseas markets has repeatedly hit new highs. In August this year, it achieved the first overseas monthly sales of 30000 vehicles.

High quality development of "One Great Wall" The stage is coming!

Looking back at the way of Great Wall Motors' overseas development, as one of the first leading enterprises to go to sea in China, Great Wall Motors' overseas layout development has gone through three stages: starting, rapid development and strategic upgrading Important stage. Under the guidance of the long-term strategy, Great Wall Motors is entering a new stage of high-quality overseas development - a Great Wall era.

At the end of last year, Great Wall Motors opened its first overseas dealer conference in Thailand since it went overseas. The conference determined the latest globalization strategy of Great Wall Motors - "ONE GWM", that is, overseas, Great Wall Motors will build a aggregation channel with a GWM brand as the core and GWM parent brand as the leader. At this stage, Great Wall Motors' localized operation overseas will pay more attention to the improvement of "quality", deepen the connotation of "ecological sea going", and create brand advantages.

According to the time line of Great Wall Motors going to sea, several stages can be divided. As early as 1997, Great Wall pickups were exported to the Middle East, marking the beginning of Great Wall Motors' going to sea strategy. In the following seven years, Great Wall Motors The cumulative export volume of China's pickup truck and SUV market segments ranks first; In 2005, Great Wall Motors began to develop overseas KD assembly business, and the embryonic form of the "ecological sea going" strategy began gradually. During this period, Haval brand was sold to Italy, creating The record of batch export of Chinese brands to the EU is the first attempt of Great Wall Motors to enter the high potential market; In 2014, with the foundation laying of Great Wall Motors' Tula factory in the Eurasian market as the node, the company officially entered the strategic upgrading stage, followed by the rapid construction of Rayong factory in Thailand, and the construction of Ilasema Polis factory in Brazil... The global development pattern of research, production and marketing of Great Wall Motors ushered in a big outbreak.

Establish the confidence of independent brand in overseas high quality, and create a high value vehicle experience for users

Based on technology and quality, this is one of the main themes of Great Wall Motors' overseas layout and development. At present, all five brands of Great Wall Motors have gone to sea, including Haval H6 New Energy, Tank 500 New Energy, Oula Haomao, Weipai Moka PH EV and other high-value intelligent new energy products are accelerating their launch to overseas markets. Hi4、Hi4-T、 Advanced new energy and intelligent technologies such as automatic driving and intelligent cockpit will also continue to make technical endorsements for GWM's global models and create high-value travel experiences for global users.

Intelligent new energy products have entered the overseas high potential energy track, In recent years, the smart new energy products of Great Wall Motors have landed in Paris Auto Show, Munich Auto Show, and Norway Electric Vehicle Conference for many times, which have attracted the attention of overseas markets and won the UN R155 vehicle network security management system issued by Germany Sex certificate, making progress towards compliance of overseas high potential energy market An important step.

Not only that, this year's brand Mocha PH EV (Coffee 01), Euler Good Cat won the Best Model of Euro NCAP in 2022. These high-value global star products are influencing global users' product definitions of security, intelligence and new energy, and even subverting European users' The consistent recognition of Chinese automobile brands and traditional luxury brands.

Go out and go up again, all the industrial chains go to sea ecologically

The "ecological sea going" mode is the final result of years of exploration by Great Wall Motors. Through the investment and construction of overseas factories, Great Wall Motors has brought out production, research and development, improved the training and accumulation of local talents, and formed a comprehensive construction of the whole ecological and industrial chain overseas.

Based on this mode of going to sea, Great Wall Motors' overseas layout scale is growing, its brand image is taking root overseas, and the output of brand "soft power" is forming a subtle international influence on the global market. In 2023, Great Wall Motors won the 2023 BrandZ The 20th global brand in China, becoming the 2023 BRICS The official vehicle for the National Summit and the vehicle for the Media Summit demonstrated GWM's excellent brand appeal in cross-border activities.

In the face of such an era of great competition, integration and change, Great Wall Motors has responded to the rapidly changing car market with the constant thinking of "long-term principle", continuously consolidated its overseas image and basic strength with advanced technology and high-value products, and constantly refreshed China's own brand has a high value image in the hearts of overseas consumers. Under the guidance of the "ONE GWM" strategy, the globalization process of Great Wall Motors seems to have been pushed down again. The future is foreseeable!