September and autumn are fruitful. On September 21, the signing ceremony of "Hengshui Laobaigan 1915 China Entrepreneurs Golf Elite Invitational" was successfully held. So far, Hengshui Laobaigan has officially reached cooperation with the Organizing Committee of the National Elite Member Points Competition of the China Golf Association. The two sides will take this opportunity to actively promote the cooperation in China's golf industry and the creation of event IP, and comprehensively help build a healthy China and a sports power.

Hengshui Laobaigan cross-border golf professional event, mutual empowerment and new journey

Chen Haiyang, Chairman of the National Elite Member Competition Points Project Committee of China Association for Higher Education, Yang Yu, Chairman of Hebei Golf Association, Wang Bing, Deputy Secretary General of Hebei Golf Association, He Yanzhao, Deputy General Manager of Hebei Hengshui Laobaigan Liquor Co., Ltd. and General Manager of Hengshui Laobaigan Marketing Co., Ltd., Pang Runmao, Deputy General Manager of Hengshui Laobaigan Marketing Co., Ltd, Yang Qing, Marketing Director, and other leaders attended the ceremony. Zhou Kewei, Deputy Secretary General of Hebei Golf Association and General Manager of Ailifeng Club, attended the ceremony as the venue provider. More than 20 media witnessed this important milestone.

Hengshui Laobaigan is the backbone enterprise of Chinese liquor and the drafting unit of the national standard for Laobaigan flavor. In 2018, it successfully acquired Fenglian Liquor Industry, becoming a listed liquor company with five enterprises covering three major flavor types, and creating a precedent of multi flavor, multi brand, and multi-channel listed liquor companies in China. This signing is a major event in the development of Hengshui Laobaigan brand, marking that Hengshui Laobaigan's differentiation and high-end strategy has entered a new stage of development, and the brand value will rise to a new level, which will further promote the concept of healthy drinking and quality life to be deeply rooted in the hearts of the people, and continue to provide consumers with exclusive value services, Effectively promote in-depth interaction with high net worth people.

Hengshui Laobaigan's wonderful swing and steady travel

In his speech, Chen Haiyang, chairman of the National Elite Member Competition Points Project Committee of the China Golf Association, mentioned that golf's development prospects in China are exciting, but there are still many opportunities and challenges to explore and respond to. He also hoped that more enterprises can like Hengshui Laobaigan, sponsor golf games, hold public welfare activities and other ways, Promote the development of golf and create more communication opportunities for golf lovers.

Chen Haiyang, Chairman of the National Elite Member Competition Points Project Team of China Association for Higher Education, delivers a speech

He Yanzhao, Deputy General Manager of Hebei Hengshui Laobaigan Liquor Co., Ltd. and General Manager of Marketing Co., Ltd., mentioned at the scene that "inheriting millennial ingenuity and brewing a better life" is the corporate mission of Hengshui Laobaigan. Since 2018, Hengshui Laobaigan has been supporting the high-quality development of golf with practical actions. There are three reasons for this cooperation:

First, the values of both sides are coincidentally reconciled. As a large state-owned enterprise with a sense of social responsibility, it is highly consistent with the development direction of the organizing committee of the National Elite Member Competition of China Association for Higher Education in implementing the national strategy of fitness for all and promoting the development concept and planning of health for all;

Second, the pursuit of a healthy lifestyle is highly compatible. The green sunshine and healthy upward sports represented by golf are highly consistent with the healthy drinking and elegant and fashionable lifestyle advocated by Hengshui Laobaigan;

Third, the crowd positioning is highly consistent. The elite circle of golf is highly consistent with the brand positioning of Hengshui Laobaigan as a "healthier high-end liquor". We also expect to continue to deepen the high-end core value of Hengshui Laobaigan through the creation of professional events, so as to feed back the society and help the prosperity and development of China's sports cause.

He Yanzhao, Deputy General Manager of Hebei Hengshui Laobaigan Liquor Co., Ltd., delivers a speech

General Manager He said that in the future, Hengshui veteran cadres will work together with the Organizing Committee of the National Elite Member Points Competition of China Association for Higher Education, create a good situation of resource sharing and complementary advantages, and work together to promote and popularize the golf culture. With more refined event services and more professional event experience, we will let everyone feel the ultimate quality sincerity of Hengshui veteran cadres in serving consumers in an all-round way, Let more people experience the wonderful experience brought by the harmonious resonance of golf and healthier high-end liquor.

Yang Yu, chairman of the Hebei Golf Association, said: Hengshui Laobaigan carefully brews healthier high-end liquor, which is widely favored by consumers who pursue high-quality life. In 2019, Hengshui Laobaigan was exclusively named the Hebei National Fitness Golf Amateur League, effectively promoting the development of golf in Hebei. At the same time, we hope to work hand in hand with Hengshui Laobaigan to jointly promote the sustainable prosperity of golf.

Yang Yu, Chairman of Hebei Golf Association, delivers a speech

Chinese entrepreneurs play golf and taste Hengshui Laobaigan 1915

Under the witness of the guests and the media, Chen Haiyang, chairman of the National Elite Member Competition Points Project Committee of China Association for Higher Education, and He Yanzhao, deputy general manager of Hebei Hengshui Laobaigan Liquor Co., Ltd. and general manager of Marketing Co., Ltd. signed a cooperation agreement to officially launch the Hengshui Laobaigan 1915 Chinese Entrepreneurs Golf Elite Invitational Tournament.

Both parties officially sign a contract

Hengshui Laobaigan originated in the Han Dynasty, flourished in the Tang Dynasty, and was named in the Ming Dynasty. With an uninterrupted brewing history of more than 2000 years, it is a "national intangible cultural heritage" accumulated over the years. In 1915, he participated in the Panama International Fair on behalf of Chinese liquor and won the highest award - the First Grand Medal, known as the first gold medal of Chinese liquor.

Hengshui Laobaigan 1915 has the quality endorsement of a world-class gold medal, which is also the historical origin of the product's name. Hengshui Laobaigan 1915 is destined to have a special pedigree. It is a high-end health quality masterpiece that pays tribute to Chinese entrepreneurs. Since its listing, it has been widely favored by elite scholars, and frequently appeared in various high-end banquet occasions. Hengshui Laobaigan 1915 has the same cultural attributes as golf, bearing people's pursuit of elegant and healthy life. This cooperation will enhance the brand influence and reputation of both sides and open a new journey for both sides in fulfilling their social responsibilities.

Kick off ceremony

Let's look forward to the Hengshui Laobaigan 1915 China Entrepreneurs Golf Elite Invitational on October 13!

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