The press conference begins.

Press Conference of "Xuzhou Treasure Hunting Season" Cultural Tourism Consumption Promotion Series

Dear media friends and citizens

Hello, everyone! Welcome to today's press conference. I'm Lei Zenghu, director of the Cultural Tourism Promotion Department of the Municipal Bureau of Culture, Radio, Television and Tourism. Today's press conference focuses on the "Xuzhou Treasure Hunt Season" cultural tourism consumption promotion activities. Now let's welcome Li Yang, the chief engineer and press spokesman of the Municipal Bureau of Culture, Radio, Film and Tourism, to introduce the relevant information about the "treasure hunt season in Xuzhou".

     

Friends of the news media:

Hello, everyone. Welcome to this press conference. Next, I will release the relevant information about the "Xuzhou Treasure Hunt Season" cultural tourism consumption promotion activities.

In order to further optimize and activate the cultural tourism market during the May Day holiday and the summer vacation, tap the treasure resources of cultural tourism in Xuzhou, open up a new consumption mode of "cultural tourism+", create the "national tide Han style" Chinese cultural brand and the "quick Xuzhou" urban cultural tourism brand, and promote the cultural tourism consumption of the whole city, our city will hold a series of cultural tourism consumption promotion activities of "Xuzhou Treasure Hunt Season".

From April 15, 2024 to the end of August, the event will be hosted by Xuzhou Municipal Bureau of Culture, Radio, Television and Tourism, Xuzhou Culture and Tourism Group, Xuzhou Newspaper Media Group, Xuzhou Radio, Television and Media Group, and undertaken by the cultural, sports, radio, tourism and tourism bureaus of all counties (cities) and districts.

The theme of "Treasure Hunting Season in Xuzhou" is "Treasures are delicious and fun in Xuzhou", which aims to comprehensively explore the treasure of Xuzhou's history and humanity, the treasure of landscapes, and the treasure of delicacies, present colorful Xuzhou in a three-dimensional way, explore the spirit of urban culture, attract tourists from all over the world to taste food, travel, experience tourism happiness, and celebrate a beautiful holiday, Meet the cultural tourism needs of citizens, stimulate the cultural tourism market potential, and promote the cultural tourism consumption of the city.

During the "Xuzhou Treasure Hunt Season", all cultural and tourism units and departments in the city will plan to carry out more than 160 cultural tourism activities, including more than 90 key cultural tourism activities, and more than 30 measures to promote consumption and benefit the people have been launched by cultural, sports, radio, tourism bureaus and scenic spots in all counties (cities, districts). The activities cover all aspects of "food, accommodation, travel, entertainment and shopping", highlighting the concept of "cultural and tourism+" integrated development, It is carried out around six themes, including:

One is to travel in search of delicious food. Highlight market consumption and food tourism, continue to build the brand of "National Fashion and Han Style Night Pengcheng". Various consumption gathering areas in the city have arranged rich food and snacks experience activities, and held unique food tourism activities, such as the Xuzhou BBQ of Xuzhou Radio and Television Media, the Tourism Festival of Anzhuang Fishing Village and Village in Peixian County, and the Food and Entertainment Carnival of Rose Blossom, and Pizhou "Teach Talents Temple Fair, Taste Food and Win Feast" The second "Yaowan Boat Cuisine Cup" food cooking contest in Xinyi will bring endless food experiences to tourists.

Second, travel with the event. In combination with local sports events, we will further promote the integrated development of cultural, sports and tourism, promote cultural and tourism consumption with events, and achieve "one-man competition, family tourism", "one-day competition, multi day stay". Related activities such as the 2024 Xuzhou Triathlon, the first Xuzhou Yunlong Lake City Happy Run, 2024 Xuzhou Children's Dance Competition, running Jiawang Dadong Mountain Jiangsu Provincial Township Football League (Peixian Station) and the Second Huaihai Economic Zone "Village Boundary Cup" Farmers' Football Match, Yaowan Ancient Town Athletic Guandan Amateur Match, 2024 Xuzhou Ancient Yellow River Dragon Boat Invitational Tournament, Fengxian Fishing Competition, etc.

The third is to travel with the students. Deeply implement the Ministry of Culture, Tourism and Culture's advice on high-quality development of research tourism, give full play to Xuzhou's rich heritage of Han culture, red culture, industrial parks and patriotic education bases, as well as high-quality science popularization resources such as parks, museums, zoos, botanical gardens, and carefully plan and implement research tourism activities. Related activities include: the science laboratory in the museum of Xuzhou Museum The ocean research season of Olenburg Polar Ocean World, the ink painting rubbing activity experience of Xuzhou Imperial edict Museum, the "Little Red Narrator" activity of Li Keran Art Museum, the sunflower animation exhibition of Xuzhou Art Museum, the national science and technology publicity week of Xuzhou Aquarium Exhibition Hall, and marine life say hi, etc.

Fourth, travel with music. According to the requirements of the Notice of the Ministry of Culture and Tourism of the People's Republic of China on "Exploring the Promotion of Film, Television and Song Empowering Tourism", the city's music festivals, concerts and other resources will be gathered to release the information of concerts and music festivals held throughout the city, and the traffic password of cultural tourism promotion will be grasped, the emerging scene of cultural tourism consumption will be flourished, the tourist experience of cultural tourism activities will be enriched, and the new consumption potential of cultural tourism market in the city will be further activated. The activity has childhood impression of Xuzhou Concert Hall -- Vienna Philharmonic Chief Benjamin Beck's Viola Sonata Concert, May Day Manyue Planet in Xuzhou Paradise, Xinsheng Hongyang Square Guochao Concert, Moshangji Summer Midsummer Beer Festival, Huaihai Global Port City Camping Season -- Shiguang Concert The 5.19 Huimin Tourism Theme Activity in Hongfeng Forest Scenic Spot, Music Fountain Lawn Concert in the Tale Market, Xinyi Flower Hall Tribal Singing Festival, etc.

Fifth, follow the anchor in the countryside. Relying on the advantages of Xuzhou's radio and television platform, select well-known anchors to vividly demonstrate the unique charm of "Treasure Xuzhou" with marching media programs, promote characteristic resources and quality services, and at the same time, in combination with the "Xuzhou Treasure Hunt Season" dithering topic challenge, invite gourmet tourists to go into the countryside, feel the folk market, experience the fun of picking, and let the surrounding tourism Rural travel and parent-child picking have become new hot spots in the May Day holiday and summer holidays.

Sixth, travel in search of intangible cultural heritage customs. A number of intangible cultural heritage performances and other activities will be held to experience the charm of folk culture. For example, the series of exhibition activities of "Pengcheng Opera" in the Guochao Hanfeng Museum in Huilongwo, the fine exhibition of Daomajing folk culture in the Xuzhou Cultural Museum "Guarding the cultural roots and retaining the urban memory", and the temple fair of intangible cultural heritage of folk customs in the temples of Xuzhou Economic Development Zone.

In order to provide more high-quality and convenient services to citizens and tourists, the Municipal Bureau of Culture, Radio, Film and Tourism and relevant departments have also introduced a series of preferential measures to facilitate cultural and tourism consumption.

First, implement measures to benefit people through cultural tourism. In order to promote cultural and tourism consumption, Gulou District, together with 1818 Food City and Jindi Commercial Capital, issued Xuzhou Tourism Photo Commemorative Card, Yunlong District launched Hanfu Huimin Coupon, "Peixian Cultural Tourism Night" and the second Peixian Cold Noodle Competition voucher, etc. Han Culture Scenic Spot, Liu Bang's Hometown Cultural Scenic Spot, Yunlong Lake Aquarium and other places have launched tourism measures to help the elderly and disabled, and preferential measures for advanced groups such as model workers. There are a series of preferential measures for the self run performance project of Xuzhou Concert Hall.

Second, preferential tickets for key tourist attractions. In addition to the 45 scenic spots in the city that are normalized and free of tickets, Xuzhou Paradise, Xuzhou Garden Expo, Xuzhou Oulebao Ocean Polar World, Xuzhou Fangte Paradise, Yunlong Lake Scenic Spot, Han Culture Scenic Spot, Maling Mountain, Yaowan Ancient Town Scenic Spot, Xuzhou Ancient Residential Scenic Spot, Liubang Hometown Cultural Scenic Spot, Grand Canal Red Maple Forest Scenic Spot Tongshan Liuquan Beicun Village Loushan Bay Pastoral Resort has preferential measures.

The third is to optimize the bus tourism line. The Municipal Bureau of Culture, Broadcasting, Tourism and Tourism cooperated with the Public Transport Group to improve the design and operation of tourist bus routes. At the same time, it actively connected with the high-speed railway, subway, aviation and other public transport departments, and provided timely service information during the May Day holiday and summer vacation through the media, so as to provide travel convenience for tourists.

The above cultural and tourism activities and service measures can be obtained by following the information released by the official Wechat of the Bureau of Culture, Radio, Film and Tourism and the "Cultural and Tourism Xuzhou" video number.

Welcome the people of the city and tourists from all over the country to taste Xuzhou cuisine, experience the culture of the Han Dynasty, appreciate the landscape, experience leisure life, and enjoy the happy travel time.