In the third quarter, the revenue of Tongcheng Travel increased by 5.6%, and the adjusted net profit decreased by 26.6%

(Data pictures are for reference only)

Shell Finance News of Beijing News (reporter Wang Zhenzhen) On November 22, Tongcheng Travel released its performance report for the third quarter of 2022. In the third quarter, the transaction volume of the same journey travel reached 40.6 billion yuan, a year-on-year decrease of 1.2%; The operating revenue was 2.048 billion yuan, up 5.6% year on year; The adjusted net profit was 252 million yuan, a year-on-year decrease of 26.6%.

The same journey said that the revenue growth in the third quarter was mainly driven by the strong growth of accommodation business and diversified income from other businesses. According to the data, during the reporting period, the revenue of accommodation for the same trip reached a record high of 819 million yuan, up 26.9% year on year; Other revenues, including advertising services, member services and supporting value-added user services, increased by 42.9% to 243 million yuan year on year. In addition, in the third quarter, the revenue from traffic ticketing services for the same journey decreased by 12.3% year-on-year to 987 million yuan.

Since 2022, the epidemic has continued to pose challenges to the travel industry. Under the condition that long-distance travel is suppressed, the demand for local, surrounding and short distance travel has grown rapidly. According to the latest data of the same journey, the company's previous layout around local accommodation, transportation and other core scenes has shown initial results.

In terms of accommodation, Tongcheng Travel continues to create innovative products such as E-sports rooms, movie viewing rooms, examination rooms, and pet friendly hotels. In the third quarter of 2022, the revenue of accommodation booking for the same trip accounted for 40% of the total revenue, which accounted for more than 40% of the total revenue for two consecutive quarters, becoming an important support for the company's revenue. In terms of bus ticket business, we continued to go deep into the offline scene and lay offline ticket machine equipment. In the third quarter of 2022, the sales of bus tickets for the same journey increased by 100% year on year.

In addition, the company's sinking market strategy continues. In the third quarter, the number of hotel nights for the same journey in lower tier cities increased by 10% year on year. As of September 30, 2022, about 86.7% of the registered users of the same trip live in non first tier cities in China. In the third quarter of 2022, about 60% of the new paying users of the same journey on WeChat platform will come from third tier cities and below.

In the third quarter, Tongcheng Travel continued to promote its brand strategy, and established a closer relationship with the new generation of travelers through new play methods of "travel+X" such as "travel+e-sports", "travel+music", "travel+social networking", "travel+digital collections". Focusing on the consumption scenario of "travel+e-sports", Tongcheng Travel has not only created a series of e-sports events brand "Tongcheng Cup", but also become the official partner of the League of Heroes in China in the global finals, continuously expanding its influence among young users. In the field of digital collections, by the end of October, Tongcheng Travel had sold 60 collections covering urban landmarks, traditional culture and other topics, attracting hundreds of thousands of users.

Tongcheng Travel said that the company continued to expand the brand's influence among young users, and user loyalty continued to rise. In the third quarter of 2022, the average monthly active users of the same trip will reach 282 million, up 1.7% year on year, and the average monthly payment account will reach 36.8 million, up 9.5% year on year, both hitting a new record. As of August 18, 2022, Tongcheng Travel's WeChat applet has accumulated more than 1 billion users. As of September 30, 2022, the number of annual payment accounts reached 201 million, up 2.2% year on year.

Ma Heping, CEO of Tongcheng Travel, said: "The uncertainty caused by the epidemic still brings short-term interference to the travel industry and the company's business, but we are confident about the future of China's tourism industry and the company. In the future, we will continue to contribute to the progress of the industry and the development of society by relying on our industry experience and platform potential."

key word: Same trip