Shenzhen takes multiple measures to promote the continuous recovery of consumption and vigorously cultivate new forms and models of consumption

"It's a great experience to be able to eat, drink, read and buy flowers." near The first store of Naixue Life in the country was unveiled in Nanshan Coastal City on October 1, attracting a large number of citizens to clock in. Li Han, a citizen, and his colleagues came to visit the shop during the lunch break and said frankly that "the creative collection of baking tea, reading, flower art, simple meals and other business forms is refreshing".

Since this year, more and more high-quality brands have opened their first stores and new stores in Shenzhen. According to incomplete statistics, in the first half of the year alone, Shenzhen introduced 130 characteristic first stores, up 83% year on year. In the second quarter, 101 brands opened their first stores in Shenzhen, up 200% month on month.

The first store economy continues to be active, reflecting the steady upward development momentum of Shenzhen's consumer market. According to the municipal statistics bureau, from January to July this year, the total retail sales of social consumer goods in the city reached 533.426 billion yuan, up 0.6% year on year. In July, the market sales continued to grow. The total retail sales of social consumer goods in the city increased by 4.1% year on year, and the retail sales of units above the designated size increased by 10%.

The policy "big gift package" ignites the car market

"Since April, there has been a significant increase in the number of customers and orders coming to the stores to see cars. The government's car purchase subsidy policy has a great driving effect, especially the citizens who are willing to buy cars, and they are moving faster." near In a few months, BMW 4S store of Shenzhen Baoyuanhang welcomed the peak customer flow every weekend. Manager Fang, who is in charge of the store's marketing department, told reporters that at most, more than 100 batches of customers can be received every day.

From the implementation of "old for new" car purchase incentives, to the introduction of special subsidies for new energy vehicles, to the increase of car purchase indicators, and the issuance of auto consumption vouchers... Since March this year, Shenzhen has successively introduced a number of policies to promote auto consumption, especially 10 of the "30 articles to promote consumption" related to encouraging auto consumption, taking real measures and investing in "real gold and silver" to boost the auto consumption market, There have been wave after wave of car buying crazes in the city. According to the data, the retail sales of vehicles above the designated size in Shenzhen increased by 18.9% in July, maintaining the momentum of growth.

The active automobile consumption market in Shenzhen has effectively driven the growth of relevant industrial chains and achieved closed-loop and resonance between the production end and the consumer end. The latest economic operation data released by Shenzhen from January to July this year shows that the added value of Shenzhen's manufacturing industry above designated size increased by 5.4%, of which the added value of the automobile manufacturing industry increased by 105.9%; The output of major high-tech products continued to grow rapidly, with the output of new energy vehicles and charging piles increasing by 191.9% and 139.5% respectively.

"The effect of promoting consumption will not only directly drive the growth of the consumer market, but also jointly promote the development of Shenzhen automobile manufacturing and other related industries." Ruan Lirong, deputy director of the Enterprise and Market Research Center of China (Shenzhen) Institute of Comprehensive Development, believes that promoting consumption is not a single consideration, but a comprehensive consideration of economic development. While activating the consumer market, it also enlivens the enthusiasm of production enterprises nature To realize the two-way vitality of supply and demand, and "increase horsepower" for the rapid development of Shenzhen's overall economy.

Take multiple measures to promote the sustainable recovery of consumption

near The 2022 Shenzhen household appliances trade in series activity was launched on March 1. As one of the key consumption promotion activities of "Fashion Tesco in September" in the 2022 Shenzhen shopping season, this activity attracted many well-known brand businesses such as Haier, Suning, Gome, Shundian, Skyworth, TCL, Midea, etc. to participate in, and invested tens of millions of yuan in subsidies to stimulate citizens' green and quality consumption demand.

The campaign of promoting consumption during the Shenzhen shopping season, launched in early August, is another important measure taken by Shenzhen to further release its consumption potential and promote the sustainable recovery of consumption. The activity will last until October, focusing on the three themes of "August Happy Tour, September Fashion Tesco and October Brand Hi Shop", and focusing on "cultural and sports tourism, night economy, catering, park economy In the nine fields of "Generation Z consumption, business circle consumption, e-commerce live broadcast, exhibition consumption, and automobile consumption", the government and enterprises jointly carried out thousands of consumption promotion activities, creating an important engine for Shenzhen to expand domestic demand, promote consumption, stabilize growth, and add momentum.

Since this year, Shenzhen has successively introduced measures such as "30 measures to help enterprises and rescue", "30 measures to strengthen market players", "30 measures to promote consumption", and "30 measures to stabilize growth". It has allocated 500 million yuan to issue consumer vouchers, carried out consumer electronics and home appliances purchase subsidies, and given heavy rewards to support the first store economy, constantly boosting consumer confidence, stimulating consumption vitality, and promoting the continuous recovery of consumption.

With the implementation of "combination boxing" to promote consumption, the business confidence of market entities has continued to improve, and the consumer market has maintained a steady upward trend. Statistics show that from January to July, the retail sales of commodities in the city increased by 2.0%, and the decrease of catering revenue was 1.0 percentage point lower than that from January to June; Consumption upgrading commodities maintained a rapid growth, of which the retail sales of communication equipment and gold, silver and jewelry of units above the designated size increased by 36.5% and 18.3% respectively.

epidemic situation Shenzhen vigorously fosters new forms and models of consumption and encourages flat The growth of Taiwan's economy has guided the physical merchants to actively carry out online business and meet consumer demand through multiple channels. The data shows that from January to July, the online retail sales of the whole city continued to grow rapidly, and the retail sales of goods realized by units above the designated size through the Internet increased by 17.8%.

key word: Shenzhen consumption recovery Shenzhen first store economy New formats of consumption Shenzhen auto consumption market