Suburb tourism drives the "flower appreciation economy" to develop "secondary consumption", which needs to do something about "flowers"

As the "May Day" is approaching, at the turn of spring and summer, many parts of the country are at the peak of flower appreciation, and photos of flower appreciation are all over the country WeChat Circle of friends 。 Plus receive epidemic situation influence, near The hot outings have naturally driven the "flower appreciation economy", and some places also regard flower appreciation as one of the key industries this year. For example, Chengdu has issued preferential policies for the first time this year to boost the flower appreciation economy, and Henan has turned to fund subsidies to upgrade the flower appreciation industry and extend the rural industry chain.

Lucid waters and lush mountains It has brought beautiful scenery of flower appreciation and formed flower appreciation industry. According to the data from Tianyan, so far, the number of enterprises related to "flower appreciation economy" has reached 5.2 million, of which 1.16 million were newly registered last year, with a significant growth rate. In terms of geographical distribution, Shandong, Jiangsu and Guangdong have the largest number of related enterprises, which is also related to the natural conditions and traffic location factors required by the flower industry.

However, although the "flower appreciation economy" is hot, it also has the hidden worry of "a flash in the pan". This is because the flowering period of most flowers is relatively short, and the best viewing period is limited. In addition, the income of the scenic spot is mostly a single "ticket economy". Even some parks with concentrated flowers are free parks, which cannot even touch the edge of "ticket economy", so the income is naturally limited. Although some places try to build an industrial chain of "flower appreciation economy", that is, to divert "secondary consumption", hoping that consumers will spend on catering, accommodation, shopping and other consumption around the flower scenic spot, such consumption is also limited by the flowering period.

There is no problem with the idea of "flower appreciation economy" leading to "secondary consumption", but the problem is that the secondary consumption should not be limited to the traditional food, drink and accommodation. This model only adds a flower appreciation attraction to the past farmhouse entertainment and suburban tourism. In other words, to expand the "flower appreciation economy", we should also do something about the "flower" itself.

In fact, the current "flower appreciation economy" in some places is falling into homogeneous competition, because the planting area of the same kind of flowers is connected near The flowering period is the same, and the adjacent regions often have similar flowers at the same time. Such homogenization competition is obviously inefficient. To develop the "flower appreciation economy" in a place, the first thing is to break the limitation of flowering time technically. According to the local climate conditions, by adjusting flower seeds, the flowering season can be extended, and even three or even four seasons can be achieved, making "flower appreciation" a consumer brand throughout the year.

The ancients enjoyed flowers and drank against each other. There were many local customs. In other words, flower appreciation is not only the flower itself, but also can integrate many cultural elements of flower appreciation, so that tourists can experience the natural beauty and enjoy the cultural feast at the same time. Naturally, there will also be associated cultural consumption.

In fact, the scenery of the Flower Sea is different from place to place. Many cities in China have their own city flowers, which are related to the local climate and echo the city's cultural atmosphere. Beijing and Tianjin open roses, Shanghai magnolia, Chongqing enjoy mountain tea, Jinan see lotus - how to integrate flower seeds with their own regional characteristics into cultural elements, and thus produce various derivatives, which is worth thinking about. After all, flowers will bloom in spring. When flowers bloom, it may not be just local consumers who watch them. This can also continue the vitality of the "flower appreciation economy".

key word: Hot suburban tour Flower appreciation economy Secondary consumption Homogeneous competition