How to achieve cross category protection of trademarks

1. Carefully choose trademarks and logos

The preparatory work is often the basis of the later protection work. It is obviously unwise to choose a word that has been widely used as a trademark. For example, COFCO Group uses "Great Wall" as its trademark on wine. In China, there are too many enterprises that use "Great Wall" as their product trademark. The more famous ones are Great Wall fans, Great Wall Motors, Great Wall Lubricants, etc. Therefore, even if "Great Wall" wine is recognized as a well-known trademark, it cannot prevent others from using the trademark - because others have already registered it.

Trademarks are commercial signs that highlight the source and quality of goods. When COFCO Group spends money and energy to promote "Great Wall" wine, the "Great Wall" trademark registered on other goods will also be followed. This is the so-called "brand side", but it is a legal brand side, which belongs to its own way to let others side. On the contrary, if some "Great Wall" brand goods are poorly manufactured and harm consumers, then the damage to the "Great Wall" brand is very great. Enterprises may need to repeatedly publicize that this "Great Wall" is not "Great Wall" and try their best to draw a clear line.

2. Full class registration

If they have the corresponding strength, they should try their best to register all categories of trademarks, that is, they should register each category in the commodity classification table.

3. Enterprises should strive to make their own trademarks well-known

Through long-term use of trademarks, to maintain the quality of goods and improve goodwill, an ordinary trademark can eventually become a well-known trademark, which is the ultimate way for enterprises to protect trademarks across categories. According to the provisions of Chinese laws, even if the use of well-known trademark marks on different categories of goods is likely to cause confusion, they will not be registered and will not be used.