Essential factors for successful trademark registration

The increase of brand awareness promotes the prosperity of trademark registration business. When friends of the agency help enterprises with trademark registration business, they need to consider various factors to improve the success rate of trademark registration. It can be said that mastering and using the following elements can help you to carry out trademark registration business with half the effort!

1、 What are the prerequisites for trademark registration

There are two kinds of conditions for applying for trademark registration: one is the conditions that the applicant for trademark registration should meet, and the other is the conditions that the applicant for trademark registration should meet. China implements the principle of voluntary trademark registration. The application for trademark registration must be submitted by the applicant to the Trademark Office on his own initiative. The applicant for a registered trademark should be an enterprise legal person, or an individual business, or a rural contractor, or other natural person who has been approved to engage in business activities according to law.

In addition, if it does not meet the qualification requirements for the subject of trademark registration application, the Trademark Office will not accept its registration application. The trademark applied for must meet the following conditions:

1. The constituent elements of a trademark must comply with the provisions, that is, it is composed of single or combined elements of "words, graphics, letters, numbers, three-dimensional signs, color combinations, sounds, etc." specified in the Trademark Law.

2. The basic function of a trademark is to identify, so a trademark composed of the above elements must have its own distinctive characteristics and cannot be confused with other trademarks.

Legal basis: Article 9 of the Trademark Law of the People's Republic of China applies for the registration of a trademark, which shall have distinctive features to facilitate identification, and shall not conflict with the legal rights previously acquired by others. The trademark registrant has the right to indicate "registered trademark" or a registration mark.

2、 The following marks shall not be registered as trademarks

(1) Only the general name, figure and model of the product.

(2) It only directly represents the quality, main raw materials, function, use, weight, quantity and other characteristics of the commodity.

(3) Other lack of obvious characteristics.

3、 Principle of trademark imitation

In addition to meeting the legal requirements for trademark naming, the following principles should also be followed when naming trademarks:

1. Easy to recognize, read, understand, remember and write

The name of a trademark should first be clear and concise; Use words that are easy to understand and not obscure; The use of characters should be simple and easy to write and print. Don't use ancient and obsolete characters with complicated strokes that are difficult to identify or have been eliminated; Pronunciation should be loud, smooth and musical, and avoid being awkward, even and oblique; In addition, the text of the name cannot be too long.

2. Grasp the characteristics and highlight the key points

The brand name is very short, which can only show the characteristics of a certain aspect of the goods, so it is necessary to grasp the characteristics and highlight the key points.

3. Integration of name and reality to avoid self contradiction

The name should reflect a certain feature of the commodity from a certain aspect, which should be related to the commodity to some extent, and should not appear the phenomenon that the name of the commodity does not match the reality or damage the image of the commodity.

4. Consider the psychology of consumers

Commodities have certain consumption objects, and the naming should consider the psychology of consumption objects to win the market.

5. The name should be aesthetic and meaningful

The so-called aesthetic sense means that the name has a distinctive image and can make people have beautiful associations. The implied meaning means that the name can contain more information.

To sum up, the application for trademark registration should not only master the prohibition conditions for registration, but also flexibly use the rules to avoid risks. Naming is a top priority. In addition to improving the success rate of registration, a good trademark name will also have significant commercial value.