Original title: The Ministry of Education launched the publicity and education activity of "Respecting excellent Chinese traditional culture" in Beijing in 2024

On the morning of May 24, the launching ceremony of the 2024 publicity and education activity of "Respecting excellent Chinese traditional culture" and the opening ceremony of the exhibition of "Exploring the source of Chinese national culture" of the collection of Beijing Shanghai University Museum of Higher Education were held in the Communication University of China. Ge Yuanjie, Deputy Director of the Department of Ideological and Political Work of the Ministry of Education, Huang Xingsheng, Director and Xia Yue, Deputy Director of the Publicity and Education Center of the Ministry of Education, President of the Communication University of China Zhang Shuting, Deputy Secretary of the Party Committee, Hu Weiwei, Secretary General of the National University Museum Education Alliance, Deputy Secretary of the Party Committee and Vice President of Shanghai Jiaotong University, as well as from Tsinghua University, Beijing University of Aeronautics and Astronautics, Beijing Jiaotong University, Central Academy of Fine Arts, Communication University of China, Shanghai Jiaotong University, Tongji University, Donghua University, East China Normal University Comrades in charge of the Propaganda Department of the Party Committee of Shanghai University and other universities and museums participated in the event, and Li Zhong, Deputy Secretary of the Party Committee of Communication University of China, presided over the ceremony.

In his speech, Zhang Shuting extended a warm welcome to the guests from the Ministry of Education and other universities. He said that colleges and universities have the responsibility to shoulder the important task of inheriting and carrying forward the excellent traditional Chinese culture, effectively improve the quality and efficiency of publicity and education activities, let the excellent Chinese culture spread on campus, take root in the hearts of young people, and inherit among generations of Chinese children, so as to ensure the innovative development and sustainable inheritance of the Chinese culture. This activity and exhibition will help guide teachers and students to personally experience the long history and brilliant achievements of Chinese culture, deeply understand and identify with the excellent traditional Chinese culture, and effectively enhance cultural confidence and national pride.

Hu Weiwei said in her speech that the National Education Alliance of University Museums should give better play to the platform effect of pooling the wisdom of universities and giving full play to the strength of universities, provide more powerful cultural support for strengthening and improving cultural education, implementing the fundamental task of moral cultivation, and cultivating new people of the era who assume the responsibility of national rejuvenation, and make university contributions to building a socialist cultural power.

Xia Yue launched the publicity and education program of "Respecting the excellent traditional Chinese culture" in colleges and universities in 2024. This activity is sponsored by the Department of Ideological and Political Work of the Ministry of Education, undertaken by the Propaganda and Education Center of the Ministry of Education, Shanghai Jiaotong University, and co organized by several units. With the theme of "continuing cultural blood, building the foundation of belief, and writing the chapter of youth", and guided by socialist core values, this activity is a joint exhibition of digital micro exhibitions on the theme of "National Studies History Park", "creating cultural context" A number of special activities, such as the case of cultural education and innovation work of "casting the soul and moistening the heart", and the video micro class of inheritance and innovation of intangible cultural heritage skills of "100 items of ingenuity", have guided teachers and students in colleges and universities to strengthen their cultural self-confidence, adhere to integrity and innovation, strive to continue the Chinese culture, develop advanced socialist culture, promote revolutionary culture, and promote the creative transformation and innovative development of excellent traditional Chinese culture.

In his concluding speech, Ge Yuanjie said that colleges and universities should take the opportunity of running the publicity and education activities of "Respecting excellent traditional Chinese culture" in colleges and universities, widely mobilize teachers and students to carry out learning and creation, stimulate the innovation and creativity of campus culture and create more high-quality campus culture in the process of learning Chinese traditional knowledge, exploring cultural history and mastering the development context; Actively promote the activation and utilization of campus cultural relics and cultural heritage, integrate excellent traditional culture into the lives of teachers and students, truly "live up", "fire up" and "tide up", strive to create a unique campus cultural atmosphere, tap local intangible cultural resources, red revolutionary cultural genes, create an educational platform, innovative form carrier, and constantly gather teachers and students to take the responsibility of A strong force devoted to building a strong country.

At the ceremony, the theme logo of "Respecting the Excellent Traditional Chinese Culture" series activities was released, and Ge Yuanjie, Huang Xingsheng, Zhang Shuting and Hu Weiwei jointly unveiled the theme logo.

Since its establishment in 2014, the publicity and education activities of "Respecting excellent traditional Chinese culture" have been held for 8 consecutive times, fostering 60 demonstration projects, 200 characteristic exhibition projects, and 300 outstanding works of "Red Homeland", "Ink Campus" and "Intangible Cultural Heritage Park", which have become an important focus of university cultural construction and an important platform for the display of ideological and political education achievements, It is also a key project of the "New Generation Soul Casting Project". In understanding and grasping the core values and essence of traditional Chinese culture, teachers and students are striving to continue the Chinese context and inject strong spiritual impetus into the construction of the modern civilization of the Chinese nation.