Original title: "Altay style" in Shanxi tourism market

Shanxi Evening News (Reporter Zhang Caiyun) Recently, the eight episode short play My Altay, which was a hot ending, was directly defined as a cultural tourism drama. Many people said after watching it, "I want to turn around in Altay". The reporter of Shanxi Evening News learned from the online and offline tourism agencies that at present, the tourism market in Shanxi is setting off an "Altay style", and many agencies have launched Xinjiang tourism routes with the same name as the popular TV dramas. Tourist consultation and booking are popular.

The vast grasslands, starry sky, towering snow mountains, dense forests, flocks of cattle and sheep... Xinjiang has always been a popular tourist destination for Shanxi people, and Altay, which has the reputation of "thousand mile gallery", "China's snow capital", is a "must" in many Xinjiang tourist routes. A few days ago, Meituan and the public review data showed that since the start of the TV series, the search popularity of "Altay" has increased by more than six times over the same period last year. "My Altay", "Altay Tour" and "Altay Hotel" are all hot related phrases; The search popularity of "Altay" on the same journey platform rose by 562%, and the entry of "Altay" soared to the top ten of the same journey applet search popularity. In addition, the overall search popularity of "Xinjiang" rose by 323%.

Many travel agents in the provincial capital said that many Xinjiang routes in the Shanxi market originally involved the Altay region. After the TV play was broadcast, the number of inquiries and applicants for Altay related tourism routes increased significantly. Moreover, after the hit of the TV series, many travel agencies directly put "Altay" and other words in the theme of Xinjiang tourism products, hoping to attract more tourists' attention. Products with the theme of "My Altay" are everywhere in the Shanxi market.

At present, Xinjiang tourism routes with the theme of "My Altay" in the Shanxi market are usually 8-day double flight tours, with prices ranging from more than 4000 yuan to 8000 yuan. Many routes are launched in the form of "small package tours". Among them, the trip in Altay area of the route is generally planned to be 3 days, during which tourists can visit Zhang Fengxia's canteen and felt room in the card punch play of Habahe County; Go to Qibaroyi Pasture to enjoy the beautiful grassland scenery and gain grazing experience; Go to Hemu Scenic Area to stroll through the birch forest, look up at the bright stars and feel the national customs; Walk into Kanas Scenic Area, enjoy the magic of the "chameleon lake" and the tranquility of the jungle; Walk into Baihaba Village, the "First Village in Northwest China", and experience the harmonious integration of natural scenery and traditional folk customs.

It is reported that in the past, Altay's peak tourist season was in July, August and September, but this year's peak season obviously came earlier, and the tour period of relevant travel agencies from May to June has become a hot selling product. At present, the registration of related products is mainly for middle-aged and elderly people. Industry insiders said that with the arrival of summer vacation, more people are expected to choose Altay related routes this year.