Original title: Integrating local culture into ideological and political education in colleges and universities

Local culture represents the spirit and soul of a region, carrying historical memory and national wisdom. The local culture of our country is rich and colorful with unique characteristics, which provides powerful resources and support for ideological and political education in colleges and universities. At present, the development of ideological and political education in China's colleges and universities faces a series of problems, such as a single educational model, low timeliness, lack of local cultural characteristics, and so on. On the one hand, it is beneficial to enrich the content of ideological and political education and improve the quality of ideological and political education; On the other hand, it helps to enhance students' cultural literacy, elucidate the era value and profound connotation of local culture, and then effectively carry forward and inherit local culture. Therefore, it is necessary to accelerate the pace of integrating local culture into ideological and political education in colleges and universities, and promote the mutual promotion and progress of regional culture and ideological and political education.

Improve the curriculum Fully reflect local cultural characteristics

At present, the ideological and political curriculum in some colleges and universities in China often has problems such as high universality of the curriculum and similar content. The reason is that the existing ideological and political curriculum content is biased towards macro and abstract, lacking the integration of local cultural elements, and insufficient excavation and inheritance of local culture, which can not effectively stimulate students' interest in learning, and even make students repel ideological and political education. In order to solve the above problems, we need to improve the curriculum of ideological and political courses in colleges and universities, and deeply combine local cultural characteristics. First, relevant courses should be added. Local culture related courses can be added to the original curriculum system, including introduction to local culture, local culture topics, relevant celebrity deeds, etc., to improve students' understanding of local culture and history, so that students can deeply experience and feel the charm of local culture. At the same time, colleges and universities can set up elective courses related to local culture, allowing students to choose freely according to their interests and hobbies, and incorporate them into the student credit system to reform the traditional education model, enrich the content of ideological and political courses in colleges and universities, and better train socialist builders and successors with local characteristics. Secondly, we should strengthen teaching. In the process of education and teaching, ideological and political teachers can educate students according to local cultural resources. By telling typical cases and deeds of local culture, students can be invisibly influenced by local culture. Thirdly, relevant textbooks can be compiled. When compiling the ideological and political course textbooks, we should fully tap the connotation of local culture and integrate it into the ideological and political course textbooks, so as to run through the ideological and political education in colleges and universities and attract the attention of teachers and students.

Innovative teaching methods Fully stimulate students' interest in learning

Teaching means are a series of methods and measures taken by teachers to carry out teaching and education, which play an important role and significance in promoting the integration of local culture into the practice of ideological and political education in colleges and universities. The diversified and scientific teaching methods adopted by teachers can effectively stimulate students' interest in learning, improve students' participation in the classroom, and fully combine the inheritance of local culture with ideological and political education to improve the effectiveness of education. First, case analysis teaching method can be introduced. Traditional teaching methods are relatively simple, most of which are based on theoretical teaching, and there is a phenomenon of "cramming". Therefore, teachers can use the case analysis method to vividly tell students about local cultural cases that are close to the reality of life, help students understand the spirit and connotation of local culture from specific cases, thus improving the attractiveness of education and enhancing the effectiveness of education. Secondly, field survey teaching method can be adopted. Teachers can organize students to go out of the classroom to visit and investigate local cultural sites, celebrities' former residences, intangible cultural heritage, such as Zhou Enlai's former residence, Xu Beihong's former residence, Zhang Jian Memorial Hall, etc., so that students can experience the characteristics and charm of local culture, guide students to understand local culture from practice, and stimulate students' enthusiasm for inheriting and promoting local culture. In addition, teachers can also adopt interactive and interesting teaching methods such as classroom discussion and role play to encourage students to communicate with each other, broaden their knowledge, make up for the shortcomings of traditional teaching methods, improve the attractiveness of local culture in ideological and political education, and enable students to learn in a relaxed and happy atmosphere.

Carry out practical activities Promote the combination of theory and practice

Practical activities are the key link for the integration of local culture into ideological and political education in colleges and universities. Through practical activities, students can effectively apply the theoretical knowledge they have learned in the classroom to social practice, strengthen students' understanding and perception of local culture, and help cultivate students' cultural consciousness and cultural self-confidence. On the one hand, actively carry out cultural volunteer service activities. For example, students are encouraged to actively participate in the voluntary work of local cultural publicity, protection and inheritance, and devote themselves to the publicity and protection of intangible cultural heritage, promotion and inheritance of local traditional culture, so as to help students transform theoretical knowledge into practical application, so as to exercise and improve their practical ability, and achieve the goal of applying what they have learned. On the other hand, organize students to carry out investigation and research on local culture. Let students go deep into the local culture to fully understand the current situation, existing problems and development prospects of local culture. This can not only train students' research and discussion ability, but also stimulate students' sense of responsibility and mission for cultural inheritance and innovation. In addition, local culture related creative competitions can be held. Let students give full play to their personal creativity and imagination and create with local culture as the theme, including photography, painting, songs, literary works, etc., which will help to strengthen students' understanding and love of local culture and improve their cultural literacy. At the same time, knowledge contests, keynote speeches and other activities related to local culture can be carried out. Promote the infiltration of local culture into all aspects of ideological and political education and campus construction, deepen students' understanding of local culture, and improve students' awareness of cultural inheritance.

Utilize modern technology Effectively display local cultural connotation

In the context of the information age, how to carry out ideological and political education in colleges and universities, guide students to establish a correct world outlook, outlook on life and values, and make ideological and political education reflect local characteristics, has become a problem that ideological and political educators need to solve urgently. Modern information technology means, including the Internet, big data, artificial intelligence, etc., are the product of the development of the times. Colleges and universities can make full use of modern information technology to promote the integration of ideological and political education and local culture, effectively integrate educational resources, promote resource sharing, and thus improve the quality and efficiency of ideological and political education. First of all, we should build a network education resource platform. The platform can include historical folk customs, traditional festivals, spiritual concepts of local culture and educational materials that reflect the core socialist values, so as to promote the depth and breadth of the organic combination of ideological and political education and local cultural resources. The online education platform has a strong ability to integrate resources, which can provide students with rich learning resources, and students can access these resources anytime and anywhere. This has improved the convenience of students' local culture learning and enhanced the appeal of ideological and political education. Secondly, an intelligent recommendation system can be established. According to students' interests, learning characteristics, etc., we can recommend personalized learning programs for students on the online education platform to meet their personalized needs. Thirdly, it can enhance the interactive function of the network platform. With the interactive function of the network platform, teachers and students can ask questions, answer questions, communicate, discuss, etc. online, which can not only enhance students' communication in the learning process, but also teachers can answer questions for students through the network platform, pay real-time attention to students' learning status and learning effects, and provide personalized help and guidance for students.

To sum up, the integration of local culture into ideological and political education in colleges and universities should start from many aspects, add local cultural elements into the curriculum, and reform the traditional ideological and political education model; Use modern information technology to innovate teaching methods and means; Carry out relevant practical activities to promote the combination of classroom theory and practice. Through the above methods, it is helpful to improve the quality of ideological and political education, cultivate students' cultural consciousness and cultural self-confidence, and promote the inheritance and promotion of local excellent culture. In the reform of higher education in the new era, we need to speed up the exploration of an effective way to integrate local culture into ideological and political education in colleges and universities, and help cultivate generations of new people with cultural self-confidence and responsibility.

(Han Qin, the author's unit: Xinglin College of Nantong University; this paper is the result of the 2020 Jiangsu University Philosophy and Social Science Research Project "Research on the Integration of Zhang Jian's Patriotic Spirit into Ideological and Political Education of College Students" (2020SJB1237)