Original title: basketball and technology collide passionately, NBA appears in BEYOND International Science and Technology Innovation Expo
CCTV news: From May 22 to May 25, 2024, the fourth BEYOND Expo 2024 with the theme of "Embracing the Uncertainties Embracing the Unknown" was held in Macao as scheduled, and the NBA, a professional sports league with great influence in the world, made its third appearance at the exhibition.
(NBA exhibition area site)
As one of the most influential science and technology events in Asia, BEYOND Expo is not only a display platform for scientific and technological innovation, but also a bridge for international scientific and technological innovation exchanges. It is reported that the NBA participating in this exhibition, in addition to showing fans and audience the innovation of the league in technological elements in recent years, also moved the brand new LED floor that had shocked the appearance of the 2024NBA All Star to the domestic stage, and the linkage vertical screen presents the reality and virtual interaction to bring the immersive "All Star" feeling.
Sports and technology integration, enjoy a new basketball experience
At this Expo, NBA set up its booth in the consumer technology exhibition area to explore the deep combination of technology and consumption. This NBA exhibition brings different types of exhibits with both entertainment and technology. Among them, three heavyweight exhibits are debuted in Macao for the first time, including Kobe Bryant's autographed jersey, the O'Brien trophy representing the highest honor of the NBA, and the newly upgraded championship trophy on the 75th anniversary of the NBA. At the same time, the booth also has central LED court, Macao corner, jersey wall, NBA retail and other areas. While deeply understanding the history and various businesses of NBA, the audience can also personally participate in the interactive links with a sense of technology, appreciate various exhibits representing the honor and spirit of NBA, and feel the rich NBA culture.
(Audiences interact on the central LED court)
With the theme of BEYOND International Science and Technology Innovation Expo, the integration of sports and technology is also a highlight of NBA booth. As a new exploration, the LED floor of NBA has upgraded the basketball floor into a device with rich functions, which can change the linework layout, floor theme color, display game data, camera playback, celebration animation, etc. in real time, and directly enhance the audience's participation experience. The experience full of sense of science and technology attracted a large number of audience to actively interact with each other and participate in the shooting game one after another; The first match between the NBA West Finals Lone Ranger and the Timberwolves, which was broadcast live on the live big screen, attracted a large number of fans to stop and watch the game.
In addition, the NBA Store area also gathered a number of NBA ace co branded products, including the team style and basic co branded shoe box jointly launched by high-end shoe care brand SupBro and NBA. The hand-operated exhibition area displays the products jointly created by the two IPs of NBA and Toycity, a trendy game brand, and ROBBiART, a trendy art brand. The audience can understand the story behind the creation of each work while integrating the fashion design and team elements perfectly. In addition, a wide range of basketball equipment, clothing, peripheral products, NBA stars' hand-operated blind boxes and other exquisite goods also give the audience unique visual enjoyment and trendy cultural experience.
(NBA Store area)
Promote the landing of events and activities, and inject vitality into sports in Macao and the Greater Bay Area
Macao has perfect sports infrastructure and strong sports atmosphere. NBA has held various events in Macao for many times in recent years. At present, Macao has initially established a "sports+" industrial chain with local characteristics. As an international professional sports league, NBA has also brought its global influence to this exhibition, contributing to Macao's "sports+" industry.
The NBA exhibition area is rich in Macao elements. In the innovative LOGO display area, NBA presents the logos of 30 NBA teams with Portuguese style tiles with Macao characteristics as the background, full of creativity; In the "Macao Corner" specially set up in the exhibition area, the NBA demonstrated the close relationship between the NBA and Macao's basketball culture with a number of beautiful photos and arrangements full of Macao characteristics. In the photos, there are not only the highlights and game pictures of many NBA events in recent years, but also the group photos of the NBA teams visiting Macao; On the other side, a display wall built with basketball was specially designed to look like Macao's landmark Big Three Bus. Visitors to the booth can deeply feel the collision between the NBA and Macao.
(NBA exhibition area - "Macao Corner")
Since the 2007 China Games first landed in Macao, the NBA has continued to inject enthusiasm and vitality into local sports. In recent years, more and more talented young talents have emerged in Guangdong, Hong Kong and Macao The NBA Grand Bay Area Station shines brightly on the court. The localized basketball terminology in Macao and the NBA's declaration of this season "EVERYONE'S GAME" jointly point out the theme and look forward to the wonderful future of NBA in Macao.
Previously, the NBA China tournament, which was loved by domestic fans, was held in the Greater Bay Area for many times. In addition to Macao, Guangzhou became the host city of the NBA China tournament in 2008 and 2010, while Shenzhen also held the China tournament for many times in 2015, 2017, 2018 and 2019. In addition, many NBA stars also visited Guangzhou, Shenzhen, Hong Kong and other places to participate in summer fan activities during the event.
The integration of sports and science and technology is becoming an important force to promote the development of sports. As one of the most popular international professional sports leagues in China, NBA will deeply explore the integration of sports and science and technology as well as unlimited possibilities, and use the power of science and technology to promote the development of sports. It hopes to bring more sports elements to Macao and the entire Bay Area through more and more activities, help local teenagers actively participate in sports activities, and inject new vitality into the development of Chinese basketball.
