Original title: Consumer goods trade in
Editor's Note:
Promoting the exchange of old for new consumer goods is a major decision made by the CPC Central Committee and the State Council with a view to high-quality development. It is also an important measure to deal with complex international and domestic situations, do our own thing well, and accelerate the construction of a new development pattern. On the basis of in-depth research and extensive listening to opinions, the Ministry of Commerce, together with relevant departments, issued the Action Plan for Promoting the Trade in of Consumer Goods and the Detailed Rules for the Implementation of the Car Trade in Subsidy. With the gradual emergence of policy effects, up to now, many provinces and cities across the country have issued specific implementation plans and operating rules, including 17 regions such as Beijing, Shanghai, Chongqing, etc., which have achieved immediate results with the help of government, enterprise, business and other preferential subsidies.
Beijing
The Beijing Municipal Government recently released the Action Plan for Beijing to Actively Promote the Renewal of Equipment and the Trade in of Old Consumer Goods, to carry out equipment renewal in Beijing's infrastructure, public safety and public services, industrial development and other fields, promote the trade in of old consumer goods such as automobiles and household appliances, improve the level of urban operation, and meet the growing needs of residents for a better life. Beijing implements the national automobile trade in policy and supports the scrapping and renewal of automobiles, with a maximum subsidy of 10000 yuan.
Related activities: On May 11, the national consumer goods trade in action - Beijing Station and Beijing Consumption Season Huanxin Life Festival was officially launched, opening the prelude to Beijing's consumer goods trade in action. At the event, China Home Appliance Business Association and Beijing Building Decoration Association introduced the industry development trend and key measures, and awarded the new China time-honored brands.
Jiangxi
Recently, Jiangxi Province issued the Implementation Plan of Jiangxi Province for Promoting Large scale Equipment Renewal and Consumer Goods Trade in, focusing on the "four major actions" of equipment renewal, consumer goods trade in, recycling, and standard improvement, and clearly proposing 28 key tasks and 5 safeguard measures.
Related activities: Nanchang, Ganzhou, Jiujiang and other places in Jiangxi have successively introduced multi-level subsidy preferential policies. Green, intelligent and energy-saving household appliances are favored by consumers, and the enthusiasm for replacing household appliances continues to rise. Among them, Nanchang launched a series of consumer goods trade in to promote consumption activities, and arranged a fund of 25 million yuan to issue consumer coupons for cars, home appliances, household appliances and general merchandise.
Sichuan
Recently, Sichuan Province released the Implementation Plan of Sichuan Province for Promoting Large scale Equipment Renewal and Consumer Goods Trade in. The Plan is divided into six parts, including 37 key tasks, policies and measures. It proposes the overall idea of promoting the work and the main goals by 2027. It focuses on the implementation of equipment renewal actions in seven major fields, including industry, construction, transportation, agriculture, education, culture and tourism, and medical care. At the same time, it highlights three key links to implement recycling actions. On May 16, 14 departments including Sichuan Provincial Department of Commerce officially issued the Action Plan of Sichuan Province for Promoting the Trade in of Old Consumer Goods, which clearly defined three major actions in the province, namely, the trade in of cars for "energy", the trade in of home appliances for "intelligence", and the "renewal" of home furnishings, kitchens and bathrooms, in an effort to make it easier for people to get rid of the old and more willing to replace the new.
Related activities: On April 30, under the guidance of the Ministry of Commerce and sponsored by the People's Government of Sichuan Province, the "Tianfu Trip" of consumer goods trade in started in Chengdu. Relevant policies on trade in of old consumer goods in Sichuan and promotional gift packages for brand enterprises were released on site to promote the positive interaction between consumption upgrading and industrial upgrading and better meet the people's needs for a better life.
Chengdu plans to launch the theme activity of "Welcoming the World Park · Revitalizing New Products", supports enterprises to expand the sales of new energy vehicles, household appliances and furniture, and supports the city's automobile industry associations and enterprises to carry out the activities of "entering exhibitions, parks, enterprises, institutions and public spaces" to promote consumption; Support household appliances and furniture sales enterprises to enter communities, communities and buildings to create "household appliances (furniture) refresh experience hall". Chengdu has made it clear that, before August 5, 2027, the units and individuals who have scrapped non operating vehicles with national emission standards IV and below registered in the city and purchased and licensed new energy vehicles in Chengdu will be given a replacement reward of up to 8000 yuan/vehicle.
Shandong
Shandong issued the Opinions on Further Promoting the Continuous Improvement of Consumption, the Implementation Plan of Shandong Province for Promoting the Trade in of Consumer Goods and the supporting implementation rules, coordinated a series of policies and measures to work together to promote the trade in of consumer goods and actively expand service consumption. Comprehensively find out the current situation of the construction base of the renewal and recycling system in Shandong Province, and scientifically determine the work objectives. Aimed at the "bottleneck" and development direction of current consumption promotion, provinces and cities worked together to accelerate the release of demand for consumption upgrading. Establish and improve the mechanism of achievement evaluation and work notification, closely follow up the policy promotion, and ensure that the work of trade in consumer goods has achieved tangible results.
Related activities: Shandong re planned and improved the consumption promotion activities throughout the year, highlighted the overall traction of consumer goods trade in, promoted the collaborative efforts of production, supply and marketing, upstream and downstream, government, bank and enterprise, and online and offline, continued to carry out the promotion, publicity, and policy interpretation of trade in activities, and fully activated the market vitality. With the strong support of the Ministry of Commerce, Shandong Province held the first national launching ceremony of "implementing the old for new action of consumer goods", the launching ceremony of the national consumer goods old for new action - Shandong Station and the 2024 national household appliances consumption season, and the symposium of the seven northern provinces (autonomous regions) of household appliances old for new, and organized eight provincial key activities of consumer goods old for new.
Guangxi
Recently, according to the requirements of the Notice of the Ministry of Commerce and other 14 departments on Printing and Distributing the Action Plan for Promoting the Trade in of Consumer Goods, the Department of Commerce of Guangxi, in combination with the actual development of Guangxi, formulated and issued the Implementation Plan for Promoting the Trade in of Consumer Goods in Guangxi with 14 departments, focusing on the four major sectors of automobiles, household appliances, electric bicycles, and home furnishings, kitchens and toilets, We launched 24 policies and measures to benefit enterprises and people, and gradually established an effective mechanism of "getting rid of the old more easily and replacing the new more willingly". At the same time, in order to implement and promote the action of trade in consumer goods, Guangxi Department of Commerce organized a training course to promote the action of trade in consumer goods at the first time to interpret and train relevant policies, so that the original intention of good policies can be implemented.
Related activities: In order to implement the decision and deployment of the CPC Central Committee and the State Council on promoting large-scale equipment renewal and consumer goods trade in action, on April 30, the national consumer goods trade in action was launched in Nanning, Guangxi Province - Guangxi Station "Smart financial future revitalizes life" 2024 Guangxi large-scale equipment renewal and consumer goods trade in action theme activity. According to statistics, as of May 20, Guangxi consumers had applied for 113 national subsidies; Guangxi applied for 3935 auto replacement subsidies, driving the sales of new cars to 590 million yuan; Promote the recycling of 54000 sets of waste household appliances. Data shows that the sales of green smart home appliances in Guangxi increased by 140% month on month.
Chongqing
In March, by integrating multiple resources, Chongqing implemented a direct subsidy policy for automobile promotion to benefit 8775 consumers, directly driving automobile sales of 1.439 billion yuan, with obvious promotional effects; We will guide the municipal household appliances and home furnishing associations and cooperate with household appliances and home furnishing enterprises to actively carry out the consumption activities of green home appliances into villages and towns, communities, and communities to benefit the people. Since April, Chongqing has successively introduced policies and measures such as "Aishang Chongqing" Consumer Goods Trade in Scheme, "Notice on the Implementation of New Energy Vehicle Trade in Subsidy", and gradually established the mechanism of "easier to get rid of the old and more willing to trade in the new", taking multiple measures to comprehensively stimulate the market vitality of consumer goods trade in.
Related activities: Accelerate the cultivation of new consumption scenarios and new business formats for trade in. Chongqing actively creates a "1+3+N" trade in promotion system, and creates a hurricane of "trade in". Focusing on creating a consumption scene that benefits the people, Chongqing guided enterprises to set up special consumption areas for cars, household appliances and home furnishings to trade in the old for the new around hot topics such as "beautiful renewal, fashionable renovation, and happy renewal", launched affordable group purchase products and service packages for the new, and carried out green smart household appliances to trade in the old for the new into towns, communities, and communities to help enterprises better reach Service consumers.
Shanghai
Shanghai issued the Action Plan of Shanghai for Promoting Large scale Equipment Renewal and Consumer Goods Trade in (2024-2027), strengthened the standard guidance and policy guarantee, promoted the high-end, intelligent and green development and transformation of the industry, improved the safety and intelligent level of urban infrastructure, promoted more high-quality durable consumer goods into the lives of residents, and unblocked the resource recycling chain, By 2027, we will strive to take the lead in equipment renewal in ten fields, including industry, energy, construction and transportation, and four categories of consumer goods, including automobiles, household appliances and home decoration, in terms of trade in.
Related activities: At the end of March, Shanghai introduced specific subsidy policies, and all major home appliance stores ushered in the peak of trade in. As of May 13, the sales of various subsidized products had reached 600 million yuan, with 77000 transactions. Recently, with the official release of Shanghai's subsidy policy for promoting green and smart home appliance consumption in 2024, the 2024 Shanghai Home Appliance Trade in Carnival and the promotion of green and smart home appliance consumption subsidy activity were launched.
Jilin
The Department of Commerce of Jilin Province, together with 14 departments, has formulated the Action Plan of Jilin Province for Promoting the Trade in of Consumer Goods, which is planned to be issued simultaneously with the Implementation Plan of Jilin Province for Promoting Large scale Equipment Renewal and Consumer Goods Trade in. On April 26, the Implementation Rules of Jilin Province for the Replacement of Old Household Appliances was issued, and the Work Plan of Jilin Province for the Replacement of Home Decoration Consumer Goods was formulated. Refine and implement the provincial supporting policy of the national car trade in subsidy. On April 30, the Jilin Province Car Trade in Action Implementation Plan was issued. On May 10, the Action Plan of Jilin Province for Promoting the Trade in of Consumer Goods was issued to guide local organizations to implement the trade in of consumer goods.
Related activities: On April 26, Changchun held the launching ceremony of Jilin Province Home Appliance Trade in and Green Smart Home Appliances into 10000 Households. On April 30, the country took the lead in printing and issuing the implementation plan, marking the full launch of the old for new vehicle trade in, accelerating the elimination of old high emission vehicles, and promoting new energy vehicles. On April 30, together with China Construction Bank, China UnionPay and Red Star Macalline, we launched the new season activity of home decoration in Changchun in the way of government, bank and enterprise linkage.
Ningxia
Recently, the Ningxia Hui Autonomous Region issued the "Implementation Plan of Ningxia Hui Autonomous Region to Promote Large scale Equipment Renewal and Consumer Goods Trade in", built a "1+9+1" policy system, led by the Department of Commerce to implement the action of accelerating consumer goods trade in, and formulated specific implementation plans and detailed rules for the implementation of auto home appliance subsidies.
On May 13, the Ningxia Department of Commerce and other 18 departments jointly issued the Implementation Plan of Ningxia Hui Autonomous Region to Promote the Trade in of Consumer Goods, which defined the main objectives, key work and safeguard measures of the trade in of consumer goods in the fields of automobiles, household appliances and home decoration, kitchen and bathroom. Through improving the trade in channels, an effective mechanism of "easier to get rid of the old and more willing to trade in the new" was gradually established.
Related activities: The Ningxia Department of Commerce adheres to the dual wheel drive of "policy+activity", coordinates the activity arrangement of "2024 Consumption Promotion Year" and the work of trade in consumer goods, and continues to stimulate the enthusiasm of consumers for trade in. On March 20, with the support of the Ministry of Commerce, Ningxia took the lead in launching the "Automobile · Home Appliances · Home Furnishing Consumer Goods Trade in to Promote Consumption" activity nationwide. On April 28, the activity of "Celebrating the May Day to promote the new season of home decoration, kitchen and bathroom" was carried out. The district, city and county level linkage carried out 104 "May Day" series of consumption promotion activities, including 25 activities to promote consumption by exchanging the old for the new.
Anhui
Recently, 16 departments including Anhui Provincial Department of Commerce, Anhui Provincial Department of Finance, Anhui Provincial Department of Industry and Information Technology, and Anhui Provincial Development and Reform Commission issued the Notice on the Implementation Plan of Anhui Province for Promoting the Action of Trade in of Consumer Goods, marking the comprehensive implementation of the action of trade in of consumer goods in Anhui Province. It is reported that the Implementation Plan aims to deepen the supply side structural reform and focus on expanding effective demand to work together, comply with the new situation and trend of the consumer market, and implement the action of trade in consumer goods.
Related activities: On May 23, the national consumer goods trade in action - Anhui Station, 2024 Anhui Province and Hefei City "Huidong Consumption · Happy Life" consumer benefit season launch ceremony was held.
Jiangsu
The Jiangsu Provincial Government recently issued the Action Plan of Jiangsu Province for Promoting Large scale Equipment Renewal and Consumer Goods Trade in, including 30 key tasks. The Plan proposes that by 2027, the scale of equipment investment in industries, buildings, transportation, agriculture, science and education, culture and tourism, medical care, energy and environment will increase by about 30% compared with 2023; The proportion of advanced production capacity in key industries has increased significantly, the market share of high-quality durable consumer goods has increased significantly, and the level of resource recovery and recycling has continued to improve.
Related activities: On May 20, the National Consumer Goods Trade in Action - Jiangsu Station Activity and the Launching Ceremony of "Suxin Consumption · Summer Night Life" themed consumption promotion activity, hosted by Jiangsu Provincial Department of Commerce and Yangzhou Municipal People's Government, was successfully held in Yangzhou. The event innovatively launched an immersive launch ceremony, which demonstrated the vitality of the consumer market through AI digital people, and integrated the event release, achievement display, enterprise licensing and other links into the tour survey. At the event site, the Provincial Department of Commerce released the overall activity arrangement of "Suxin Consumption · Summer Night Life".
Nanjing Municipal Bureau of Commerce issued the Notice on the Plan of 2024 Home Appliance Trade in Promotion Month Activity of "Enjoy Consumption and Renew Life", which plans to invest 2 million yuan in the form of "government subsidies+business concessions" to subsidize 10 categories of recycled home appliances and 18 categories of refurbished home appliances, with the maximum amount of subsidies exceeding 15%.
Shanxi
In April, Shanxi Provincial Government issued the Implementation Plan of Shanxi Province for Promoting Large scale Equipment Renewal and Consumer Goods Trade in. On April 25, 13 departments including Shanxi Provincial Department of Commerce jointly issued the Work Plan for Trade in of Consumer Goods across the Province, focusing on trade in of durable consumer goods such as automobiles, household appliances and home decoration, giving full play to the policy superposition effect, stimulating consumption potential, stimulating economic growth, and truly benefiting the people and enterprises.
Related activities: Shanxi launched a special activity of "household benefit" to support consumers to buy products in household appliances, furniture, home textiles, home decoration and enjoy new purchase subsidies. The 2024 household appliances renewal activity and the special activity of Shanxi Province household subsidies for the benefit of the people started on April 22, and nearly 30 household appliances brands, stores, and specialty stores participated in this special activity. At the event site, the relevant policies of the province's home appliance trade in and the preferential package of home appliance sales enterprises for trade in were released. On May 18, more than ten business associations, including Shanxi Trademark Brand Standardization Construction Promotion Association, Shanxi Home Appliance Association, and Environmental Protection Association, jointly launched the launch with Haier Group, to promote the smart transformation, cost reduction and efficiency increase, green energy conservation, and low-carbon development of production, living, and office full scene applications in the field of home appliances around the "old for new" policy.
Guangdong
In March, the Department of Commerce of Guangdong Province, together with relevant provincial departments, drafted and formulated the Action Plan of Guangdong Province for Promoting the Trade in of Consumer Goods in Advance. On April 6, it was issued and implemented in the name of the General Office of Guangdong Provincial Government, and on April 13, it was released to the public through the official website of the provincial government according to the unified deployment of the provincial government.
Related activities: In the first quarter, Guangdong's guiding cities held 94 themed consumption promotion activities around the theme of automobiles, household appliances, etc. Nine cities have granted 137 million yuan of auto consumption promotion subsidies in total; 19 cities and prefectures have cumulatively granted 40.29 million yuan of subsidies for promoting consumption of household appliances. On March 29, the province launched the Guangdong Automobile Consumption Festival, which lasted until the end of May. During this period, the leading automobile dealers will carry out 150 promotional activities in conjunction with stores across the province to advance the related policies of trade in of consumer goods.
Henan
On April 30, 19 departments including the Department of Commerce of Henan Province issued the Implementation Plan of Henan Province for Promoting the Trade in of Consumer Goods, focusing on the implementation of three major projects, namely, the trade in of old cars, the trade in of old household appliances, and the "renewal" of household appliances and kitchens, and carried out the scrapping and renewal of automobiles, the trade in and renewal of automobiles, the innovation of automobile circulation and consumption, the improvement of household appliances recycling system, and the trade in of green and smart household appliances 6 major actions such as smart home renewal.
For the replacement of old cars with new ones, the Department of Commerce of Henan Province and the Provincial Department of Finance issued the Detailed Rules for the Implementation of the Subsidy for Replacement of Old Cars in Henan Province. The 40% of the subsidy for scrapping and replacement of cars is borne by the local government, and half of the subsidy is borne by the provincial and municipal finance. For the replacement and renewal of automobiles, the provincial finance will give no more than 30% of the rewards and subsidies, and the specific measures will be formulated and implemented by the cities and counties. For household appliances and household appliances, trade in the old for the new, which is consistent with the policy of car replacement.
Related activities: On April 27, the day after the release of the detailed rules for national automobile subsidies, Henan Province launched the "BYD Day" activity of car trade in, which promoted the car trade in policy on the spot, introduced the recycling and dismantling process of old vehicles, and held a demonstration and experience activity for more than 20 models of BYD. At the same time, we support cities, counties and key enterprises to hold the event of trade in, such as Suning E-shop, Haier, Hisense and more than 20 other home appliance enterprises to hold the launch ceremony of "trade in the old for the new, enjoy the Central Plains" home appliance trade in; Home furnishing enterprises such as Fantasy Home and Midea jointly held the "old for new" press conference to jointly launch the "old for new" coupon.
Fujian
On April 17, the Fujian Provincial Government issued the Implementation Plan of Fujian Province for Promoting Large scale Equipment Renewal and Consumer Goods Trade in. On April 30, the Department of Commerce of Fujian Province, together with 14 departments including the Development and Reform Commission of Fujian Province, jointly issued the Action Plan of Fujian Province to Promote the Trade in of Consumer Goods. The Action Plan proposes to adhere to the principle of market orientation, government guidance, encourage the advanced, eliminate the backward, and gradually establish an effective mechanism of "easier to remove the old and more willing to replace the new".
Related activities: On the eve of this year's "May Day" holiday, the national consumer goods trade in action - Fujian Station and the launching ceremony of the "May Day" campaign to promote consumption of "Tesco Fujian · Revitalizing Life" in Fujian Province was held in Fuzhou, Fujian Province. Fujian Provincial Department of Commerce and other 14 departments jointly issued the Action Plan for Promoting the Exchange of Old Consumer Goods for New Consumer Goods in Fujian Province at the same time, which comprehensively launched the exchange of old consumer goods for new consumer goods in Fujian Province. On April 30, the Department of Commerce of Fujian Province and Zhangzhou City jointly held the Auto Expo and Auto Trade in. Led by Xiamen Municipal Bureau of Commerce, focusing on the consumption hot spot of trade in, it launched hundreds of promotional activities, including the "2024 Xiamen Consumption Festival Spring Summer New Season", the "New" Move Xiamen May Day "car buying festival, the new season of household appliances and home appliances consumption, and also launched the" Xiamen City High Shopping 2024 Consumption Festival "spring summer new season, encouraging and promoting the iteration of consumer goods, stabilizing and expanding traditional consumption, Let the equipment renewal and the old for the new benefit the people leverage more powerful.
Hunan
In order to refine the policy measures, ensure the integrity of the policy chain, and form a policy system that combines points, lines, and areas, Hunan is the only province in China that has formulated a classified implementation plan for the exchange of old for new consumer goods. In the implementation plan of car trade in, focus on the whole chain of new cars, second-hand cars, scrapped cars and car aftermarket trade in. The implementation plan of replacing old household appliances with new ones supports household appliance sales enterprises to cooperate with production enterprises and recycling enterprises, integrate upstream and downstream resources throughout the chain, carry out sales promotion activities of replacing old household appliances with new ones, and give preferential treatment to consumers who purchase energy-saving household appliances in exchange for old ones. The new plan of home decoration, kitchen and bathroom proposed to build 100 green, intelligent, aging and old house renovation online and offline model rooms in the province, and promote the model rooms into shopping malls, communities and platforms.
Related activities: On the first day of the "Hunan Auto Show" on April 30, Hunan released the "Notice on Launching the 2024" Preferential Buying Xiangche "Auto Trade in Promotion Activity," which defined the central and provincial auto promotion subsidy related operating procedures and subsidy standards, to ensure that consumers have no worries about buying cars.
Liaoning
Liaoning issued Several Policies and Measures to Promote Economic Stability and Progress in Liaoning Province, encouraging all regions to issue subsidies for automobile, electronic products, household appliances and other bulk consumption. The provincial level will provide supporting support to the cities that issue consumption subsidies at a rate of no less than 50% within a certain amount. Actively cooperate with the Provincial Development and Reform Commission to accelerate the research and formulation of Several Measures to Promote Large scale Equipment Renewal and Consumer Goods Trade in in Liaoning Province. Learn from the experience of many provinces and accelerate the introduction of the Implementation Plan of Liaoning Province for Promoting the Trade in of Consumer Goods. All financial institutions actively participated in the activity of exchanging old appliances for new ones, and organized and held local docking meetings with financial resources. The Plan of "Tesco Liaoning Enjoying Happiness" to Promote Consumption in 2024 was formulated and issued, which will carry out the work of replacing old appliances with new ones throughout the year, and ensure that "every activity must be replaced with old ones".
Related activities: Shenyang and Dalian, as the "two cores" of Liaoning household appliances consumer market, launched the household appliances trade in activities on April 11 and 25, respectively. On April 30, after the launch of the home appliance trade in activity in Anshan, the province organized key enterprises to carry out a variety of home appliance trade in activities. In particular, Dalian set up 50% of the home appliance trade in coupons in the second round of 17 million yuan auto coupon issuance activity on April 20, and will also add 10 million yuan of special support funds for home appliance trade in. (Editorial Department of International Business Daily)
