Original title:

Ruicheng County, Shanxi Province: Small Town Scenery Brings Tourists

Wang Weijie, intern reporter of China Culture Daily

Experience the customs of the Yellow River, feel the artistic charm, and explore cultural sites... Before and after the "May 19 China Tourism Day", Ruicheng County, Yuncheng City, Shanxi Province, located on the bank of the Yellow River, stimulated the consumption potential of the tourism market by carrying out activities such as tourist attractions, literature and art charity performances, intangible cultural heritage exhibitions and Yunyou Ruicheng.

On May 19, the Yongle Palace Scenic Area in Ruicheng was crowded with people. Yongle Gongsu has the reputation of "Oriental Gallery". Some tourists pick up the brush and copy the beautiful murals in Yongle Palace to feel the beauty of art. On the cultural square of Yongle Palace, intangible cultural heritage projects such as paper-cut, embroidery, cloth art, peach wood carving, mud and leather paintings were unveiled one by one, attracting tourists' attention. The literature and art team organized by Ruicheng County Cultural Center brought various forms of literature and art programs to tourists on the cultural square.

In order to stimulate cultural and tourism consumption potential, Ruicheng County launched preferential policies such as free and half price tickets for scenic spots on the day of "China Tourism Day", attracting many tourists.

In recent days, with the increasing tourism popularity in Ruicheng County, the local cultural and tourism department has promoted the sustainable development of tourism by increasing publicity, improving service quality, enriching tourism products and other ways, transforming the popular scenic spots such as Yongle Palace and Xihoudu Site into the "ever red" tourism effect that continues to attract tourists.

Xihoudu Site is one of the earliest known Paleolithic cultural sites in China, which preserves the earliest evidence of human fire use in China. Its unique cave like landscape "goes out of the circle" on the short video platform, attracting many network experts and tourists to take photos.

Hao Guoxia, Director of the Culture and Tourism Bureau of Ruicheng County, introduced that in order to improve the supply and service level of cultural and tourism products and meet the diverse needs of tourists, Ruicheng County has launched a variety of creative and experiential cultural and tourism products, such as cultural tours of the Yellow River, folk custom experience tours, ecological sightseeing tours, etc; Strengthen the construction of tourism infrastructure and improve reception capacity, such as improving traffic conditions, improving accommodation quality, improving catering and increasing the number of tourist toilets; Strengthen the training and management of tourism practitioners, and improve the service quality, such as improving the quality of tour guides, strengthening the management of scenic spots, and improving the level of catering hygiene; Use the Internet and new media to innovate marketing, strengthen the publicity and promotion of cultural and tourism products, and attract more tourists; Regularly hold folk performances, intangible cultural heritage exhibitions, art exhibitions and other cultural activities to enhance tourists' sense of participation and interactive experience; Strengthen cooperation with surrounding areas, realize resource sharing and mutual promotion of routes, and jointly build regional tourism brands.

Each scenic spot in Ruicheng County also improved its after-sales service system, actively listened to consumers' opinions, and added volunteer services to improve service quality. Complaint reception rooms are set up in each scenic spot to deal with complaints online and offline, so as to ensure timely response and obtain favorable comments from tourists. "In many scenic spots, volunteers enthusiastically guide tourists to queue up and give them energy packs. We feel at home," said tourist Ms. Zhang.

It is reported that Ruicheng County inherits local culture by holding cultural festivals, exhibitions, research tours and other forms, relying on the rich historical and cultural resources such as Dayu crossing the ancient Yellow River ferry, Fengling crossing, Yongle Palace and so on. At the same time, actively cultivate cultural industries, create cultural products with local characteristics in combination with modern design, and enhance added value. In terms of scientific and technological innovation, Ruicheng County introduces new technologies, processes and equipment, improves the scientific and technological content of traditional industries, develops high-tech industries, and promotes the upgrading of industrial structure. In order to promote tourism innovation, Ruicheng County launched theme tourism, experiential tourism and other special tourism projects and products to improve the participation and satisfaction of tourists.

At present, the construction of key cultural and tourism projects in Ruicheng County, such as Yongle Palace Mural Museum, Yongle Palace Mural Copying Base, Lvzu's Hometown, Jiufeng Mountain Chunyang Palace Restoration Project, has made positive progress. Ruicheng County takes the creation of Yongle Palace 5A level tourist attractions as a breakthrough, actively cultivates leading scenic spots, tourism performances, boutique routes, digital cultural tourism and other tourism hotspots, and promotes the transformation and upgrading of cultural tourism industry.

Hao Guoxia said that in the future, Ruicheng County will continue to combine the local actual situation, deepen the work of cultural drive, technology empowerment, deep excavation of advantages, creativity and innovation, and promote the high-quality development of cultural tourism economy.