Original title: Hainan held e-commerce anchor contest to help brand out of the circle

CAMCE News (Workers' Daily - CAMCE reporter Lai Shuwen) On May 19, the final of the 2024 Looking for the Most Beautiful E-Commerce Anchor Competition, held by the Department of Commerce of Hainan Province in conjunction with several relevant functional departments, was held at the Cultural Museum of Xiuying District, Haikou City. Twenty contestants simulated the live broadcast scene of e-commerce and staged a "live studio" contest.

It is reported that this competition is one of the series of activities of the 2024 Hainan Shuangpin Online Shopping Festival. Based on the principle of "government guidance, platform support, subject empowerment, competition leading training and competition promoting technology", through the "course training+competition PK" mode, a group of grassroots professional talents who are familiar with the knowledge system and operational skills of live broadcast e-commerce will be cultivated, creating a strong atmosphere for e-commerce entrepreneurship in the province.

On the spot of the finals, the contestants, through their creative live broadcast content, fluent eloquence and professional product recommendation, demonstrated the whole process of opening introduction, product display, live broadcast interaction, purchase intention stimulation, after-sales service ability description and other special products such as coconut chicken, Yeyutang Qingbuyang, mango, southern coconut powder, litchi, etc. within 5 minutes.

It is understood that in order to promote the upgrading of e-commerce live broadcast talents, the competition organizing committee also arranged pre competition training for the contestants before the competition, mainly including e-commerce laws and regulations, short video production, live broadcast with goods skills and other contents, to help the contestants keep learning and innovating to meet the rapidly changing market demand.

According to the relevant person in charge of the Department of Commerce of Hainan Province, the purpose of this competition is to build a platform for displaying skills and communication, select potential e-commerce anchors, further support the development of e-commerce, help Hainan brands and Hainan goodies go out of the province and out of the island, and promote the prosperity and development of Hainan's online consumer market.