Mr. Gong

On the evening of May 21, The "Wang Hongquan Star", one of the millions of online celebrities, has been banned or blocked by major social platforms. Its dithering account has 4.3 million fans, which has not been searched at present. The microblog platform shows that the account has been complained of violating laws and regulations and the relevant provisions of the Microblog Community Convention, and can not be viewed now. In addition, "Abalone Sister", "Master Bai" and other online celebrities were also blocked. The move attracted attention and discussion, and was once a hot search.

(Wang Hongquan stars show off their wealth on the social platform, Tuyuan Nanfang Daily client)

If anyone has ever brushed the video of "Wang Hongquan Star", he will probably exclaim that "poverty limits imagination". This online celebrity once claimed that "there are no eight figures in his body and he will not go out". He also revealed that there are seven suites in a high-end residential area in Beijing. The various famous brand bags and jadeite jewelry displayed in the video are dazzling, shiny and bright, full of the taste of money. The "abalone family sister" and "Mr. Bai" have similar network personnel, and they are collectively referred to as "rich online celebrities".

There are different voices on the Internet because of the ban on "showing off rich online celebrities". Many netizens have suggested that if only the rich share their rich life, and the source of wealth is legitimate, it is the personal freedom of others, which is beyond reproach. The specific reasons for the ban also need to be further disclosed by the authorities. In fact, starting from Guo Meimei, the ancestor of flaunting wealth, online flaunting wealth has become a traffic business. Especially after the popularity of short videos, the creation of flashy videos has become a so-called "hot track".

in other words, From the very beginning, the online show off was elaborately made, with the goal of "harvesting leeks" 。 These "artificial millionaires", who are proficient in artificial marketing, firmly grasp the curiosity and envy of some netizens, highlight the luxury life, how to attract eyeballs, how to exaggerate, how to act, and how to attract traffic, and then realize it by taking goods, live broadcast, offline store opening and other means.

Some netizens have reported that some of the luxury cars and famous bags that are popular online are "props" for rent. Some businesses sell luxury goods, luxury cars, luxury houses, balance bills, travel and leisure, and even helicopter purchase records. Ordinary people can buy a material for packaging the design of wealthy people very cheaply.

Behind the luxury life of "inhumanity in the trenches", the daily performance is for the same word - flow.

The ultimate goal of the so-called "rich" to show off their wealth is to "get rich" with goods.

Therefore, many eye-catching netizens applauded the ban, and many losers "hate" to say that the traffic business of showing off rich online celebrities should have cooled down long ago.

(Xinhua News Agency)

Not only that, some researchers remind that, The network shows off wealth by way of performance, which unilaterally exaggerates the "halo effect" of wealth, so that wealth has finally become the only standard to measure a person's value and ability. Internet celebrities' high-density "feeding" and indoctrination of the luxury life of "flaunting the earth like gold" will spread like a virus after being amplified by the Internet, such negative values as showing off wealth, money worship, excessive consumption, and comparison psychology will also spread, causing following and imitation, misleading the consumption concept and value orientation of teenagers, and increasing anxiety and confrontation between different income groups.

The unhealthy trend of "network showing off wealth" needs a break.

Not long ago, the Central Cyberspace Office issued the Notice on Carrying out the Special Action of "Clear and Clear, Rectifying the 'We Media' without Bottom Line Blog Traffic", which mentioned that the key points of the rectification include "catering to the vulgar needs, creating rich people, deliberately showing the luxury life piled up with money, and using this to attract fans and drain". This time, relevant platforms have taken measures to ban, which is believed to be the specific measure to implement the Qinglang Action.

The We Media industry has become increasingly prosperous. Many large companies have professional corporate operations, which have stimulated economic development, stimulated social vitality and enriched people's choices. However, there are also a lot of chaos, including online violence, rumor mongering, and showing off wealth. In order to pursue profits, some online celebrities have constantly broken the lower limit of the rule of law and morality. With the improvement of network governance laws and regulations, the "Qinglang" action has been further promoted, and online rumors, online violence, malicious marketing and other chaos have been effectively curbed, and the network public opinion ecology and communication order are getting better and better.

Although the flow is good, it is reasonable.

Only by strictly abiding by laws and regulations, public order and good customs can we win a clean flow. Only online celebrities who are aesthetically healthy and shoulder responsibilities can become popular. Only when the cyberspace is clear and the social environment is orderly, can we work together to pursue a better life of common prosperity.