Original title: From My Altay to Our Altay

With the TV drama My Altay coming to an end, Altay in northern Xinjiang has become a new tourist destination. The latest data shows that since May 7, Burqin County in Altay has received 445500 tourists, with a comprehensive tourism income of 402 million yuan. My Altay has become our Altay.

My Altay is adapted from Li Juan's collection of essays of the same name. This work has won the "Lu Xun Literature Award" and other heavyweight awards. A good original work cannot be separated from a good presentation. The TV series is shot in 4K ultra-high definition. The performance of the actors can also be described as an online performance of all members, providing a high-quality audio-visual feast for the audience. The excellent script and careful visual presentation make the TV series My Altay "out of the loop" and make Altay in northern Xinjiang a popular tourist destination.

Narrative beauty and scenic beauty are on the one hand, but what really touches people is probably spiritual character. Snow mountains towering into the clouds, lush forests, flocks of cattle and sheep, horses running recklessly... The magnificent mountains and rivers in northern Xinjiang have nurtured transparent people. For example, when Li Wenxiu, her daughter, wanted to chase the illusory dream of a writer, Zhang Fengxia, her mother, did not interfere with the dream with secular values. The free land and free life let the audience gain emotional value from it.

As the saying goes, one party's soil and water support one party's people. In the beautiful world, people live naturally, relaxed but firm, plain but full of taste. The audience in the distance may be "rolling" to tired groups in the cities, witnessing the moving scenery and watching the choice of characters. The audience also wants to go to this place where outstanding people live, temporarily escape from the impetuosity of modern society, and take good care of their own spiritual internal friction.

In fact, "My Altay" is not an isolated example of "one play brings fire to one city". The previous "Waiting for the Wind to Come", Dali, Yunnan, "Kuang Biao" and Jiangmen, Guangdong, are the mutual fulfillment of drama and city. Nowadays, many places attach great importance to exploring their own cultural heritage, but frankly, whether excellent literary works are adapted into successful film and television works, or the film and television works are highly restored to local customs, they are not desirable. Fundamentally, it is still necessary to focus on refining local spiritual characteristics and aesthetic values from literary and artistic works, looking for multiple forms to present them, and fully meeting the new spiritual and cultural needs of modern people.

Of course, attracting people is only the first step. Whether we can catch the "sky shattering traffic" depends on good service. In order to turn "traffic" into "reserve", Altay has set 20 clock in points according to the same scene of the film and television series, and combined intangible cultural heritage skills with tourism, cultural and creative industries to create surrounding products, so that tourists can take home travel memory products that "see, hear, touch, smell and taste".

At present, the development of cultural and tourism industry has become a must for all regions. Altay's plan can be used for reference, and other places can and should give their own wonderful answers. （ Wen Ruoming ）